Hottest NFL Cheerleaders Kick Justin Bieber Off ChaCha Chart

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It's Friday. It's almost the weekend. And we're getting a late start today. So we think this little news item from one of our favorite PR professionals is perfect to share. It's light. It's fun. And it's involves hot cheerleaders. Without further ado, here's what we were sent:

'In case you think ChaCha is only about text messages: On ChaCha.com, the Justin Bieber Topic page usually gets 1,200 page views a day and has remained in the #1 spot for a very long time. Nikki Minaj has recently taken the leading spot, applying pressure to the Bieb's in a very close battle for #1.

But, yesterday, Justin got spanked by 20 of the hottest NFL cheerleaders who collected 16,000+ page views.

I send this as a fun fact, not so you can ask me how to get in touch with that Redskins cheerleader (although if in your other reporting you find out, DO let me know.)"

Thanks, George. We'll do out best investigative journalism on that for you.

by Steve Hall    Sep-17-10    
Topic: Celebrity, Mobile/Wireless, Racy, Social



So Yea, The New Megan Fox Armani Ad is Out

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While we're not all that excited about it - which is odd because, well, we're usually very easy to excite - the new Megan Fox commercial for Armani is out and the internet is slathering all over it. Which, of course, is totally understandable given the unbelievable hotness of Fox.

Called The Tip, we see Fox open a hotel room door to let a handsome waiter in who proceeds to set her dinner up while Fox changes out of her robe and into her jeans...in full site of the waiter...who does all he can to take as long as he can to set up her dinner so he can admire Fox as she changes.

When she finishes changing, perfectly time with when the waiter finishes setting up the table, Fox presents the man with a tip. Of course, he turns it down because, well, he's already received the best tip any waiter could have received.

That said, we hate her tattoos.

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by Steve Hall    Sep-16-10    
Topic: Brands, Celebrity, Commercials



X Factor's Lucie Jones Lends Her Breasts to Wonderbra

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And on the heels of Brazilian model Sabraine Banando's traffic stopping billboard appearance for Wonderbra's Full Effect Bra, 19-year-old X Factor contestant Lucie Jones has been selected to front a new campaign for the line.

Which makes perfect sense because Jones has always wanted bigger boobs. In an interview with MailOnline, she said, "Sometimes I really want to wear a specific dress and I just have nothing to fill the top half of it." Well now you can bust right out of that dress, Lucie because your breasts will be enormous thanks to the miraculous Full Effect Bra!

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by Steve Hall    Sep-14-10    
Topic: Campaigns, Celebrity, Racy



Guy Ritchie and Jude Law Go Noir For Dior Homme

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Guy Ritchie, one of the first big name directors to make a commercial (BMW's The Hire), has teamed with his Sherlock Holmes star, Jude Law, and Slovak model Michaela Kocianova to create a five minute film for Dior Homme. OK, it's really a four minute film becasue the entire last minute is just movie-style credits.

The film is all noir and shit with Kocianova helping him dress as he speaks to another woman on the telephone. Or something like that. Who the hell knows. It's hard to tell who's talking to whom in this film or what the hell's going on. But, I guess it doesn't really matter because, well, nothing ever does when it comes to high fashion. The more logically whacked it is, the better.

Of course, none of this matters. The only important thing is that a mood is created, the product is shot and a mysterious overtone is created. And this film succeeds at all three.

After all, what else can a fragrance ad say? Buy our smelly shit and spray it on your neck? Nope. That's just way too boring.

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by Steve Hall    Sep- 9-10    
Topic: Celebrity, Commercials, Creative Commentary



Wii Saves Home From Wayne Gretzky

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We all know most professional sports athletes aren't idiots. Though if you see them in commercials such as this Heat-created spot for EA Sports NHL Slapshot featuring Wayne Gretzky you'd think otherwise.

After a seemingly oblivious Gretzky goes Bull in a China Shop while watching a hockey game, the maid shows up and slaps him upside the proverbial head with what any non-idiot would do in a living room when overcome with the urge to play hockey: play NHL Slapshot on the Wii.

by Steve Hall    Sep- 8-10    
Topic: Celebrity, Commercials



Ali Larter Drops A Lemon on Kill Bill

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Teased in early July, TBWA\Chiat\Day New York is out with its latest short film for Absolut. This one's called Lemon Drop and it stars Ali larter whom we've loved since she first starred in Varsity Blues. Playing a character named Lemon Drop, the movie's plot, which never takes itself too seriously, revolves around Larter using both sides of her personality to solve a caper involving missing kittens, an evil crooner, and a set of mysterious vials.

Directed by Traktor, the ten minute video can be seen here and also on YouTube and can be seen at where it is accompanied by a downloadable movie poster and wallpaper.

by Steve Hall    Sep- 7-10    
Topic: Brands, Celebrity, Video



Keira Knightey Mounts Ducati For Chanel

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Keira Knightley, who some thought needed a digital boob job for her appearance on the movie poster for King Arthur doesn't need enhancement of any kind when she plants her ass on the seat of a Ducati for a Chanel photo shoot.

Clad in a beige suede jumpsuit, the Pirates of the Caribbean beauty spent this past Sunday afternoon at Concorde Place in Paris for the shoot. Previously for Chanel, Knightley stripped off all her clothing and posed with nothing but a top hat over her breasts and a shirt over her lap.

by Steve Hall    Sep- 7-10    
Topic: Campaigns, Celebrity



Walkers Pitch Man Tosses Lionel Richie Out the Window

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So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.

Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.

And seriously, can you really fault a guy for having a bit of fun and making some money along the way?

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by Steve Hall    Aug-26-10    
Topic: Celebrity, Commercials, Strange



Dree Hemingway Fronts A.Y. Not Dead Spring 2011 Campaign

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Model Dree Hemingway, daughter of Mariel Hemingway and Stephen Crisman, is fronting a new campaign for Spanish fashion label A.Y. Not Dead. Shot by photographer Sebastian Faena, Dree sports a pair of very tiny denim cut offs matched with an equally tiny crop T. The look is strikingly reminiscent of a look her mother, Mariel, donned for a scene in the 1985 movie Creator.

Dree also models some patchwork jeans, leather pants, a denim shirt and a cropped tweed jacket. See it all here.

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Mad Men's Christina Hendricks Dons Trenchcoat For London Fog

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Curvaceous bombshell Christina Hendricks, who stars on AMC's Mad Men, will appear in an upcoming London Fog ad campaign. As you may recall, London Fog was a client of Sterling Cooper on the series last year. Apparently, London Fog was more enamored with Hendricks than the office's network of good 'ol boys.

Shot by photographer Nino Munoz in LA, the campaign will break in October issues of fashion magazines such as Elle, Cosmopolitan and InStyle as well as on outdoor boards and online.

Of the campaign, Hendricks, who was recently named Best Looking Woman in America by Esquire, said, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity










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