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John Cusack, Mars Movie Bring Time Capsules Back into Vogue

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Here's an interesting premise for a movie: a kid who thinks he's from Mars and spends most of his time in a box. And who better to socialize him than John Cusack? Few adults suffer more adorably. For sex appeal, add Amanda Peet to the mix. How can you lose?

The film is called Martian Child, which you can learn all about at the Martian Child/Family Project website -- brought us by New Media Maze, Ltd.

The site lets families create time capsules -- er, "pods," to which they can add photos, videos and other documents. When you're done, your pod gets launched to virtual Mars, where other people can look through it.

We're going to guess that at the end of the film, irrefutable evidence will suggest that the kid actually is from Mars, and the grown-ups will have something to believe in again.

by Angela Natividad    Oct-22-07   Comments ()    Bookmark and Share     
Topic: Celebrity, Online, Promotions

Kelly Brook's Two Big Qualities Highlight Perfume Debut

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Commenting on a recent delebrity perfume debut exactly the same way we would, The Superficial writes, "British model/actress Kelly Brook debuted her new perfume at Superdrug in London yesterday. She possesses two wonderful qualities for being a product salesman: a great smile and a winning personality. Yep, those are the two most notable things about her. I bet if you met her in person those would be the first two things you noticed. Well that, and her intelligence." Indeed.

More of Kelly's two big qualities here.

by Steve Hall    Oct-18-07   Comments (1)    Bookmark and Share     
Topic: Celebrity

I Am Legend Hits New Media with Elements You've Seen Before (Including Will Smith)

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Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.

In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.

It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.

Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?

by Angela Natividad    Oct-18-07   Comments (7)    Bookmark and Share     
Topic: Celebrity, Promotions

Anne Hathaway, Jennifer Connelly Join Parade of Celebrity Endorsers

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The parade of celebrity endorsers continues with Anne Hathaway in talks with Lancome to follow Kate Wnslet and Clive Owen. Jennifer Connelly is said to be next in line for Balenciaga and Victoria Beckham is rumored to become the face of Marc Jacobs. We'll look at anything with Anne Hathaway in it. Jennifer Connelly, not so much. After her fully endowed turns in The Rocketeer and Career Opportunities, we lost interest a bit. OK, Requiem for a Dream wasn't bad. And Posh? Well, she hasn't been posh since she was Posh (and we mean the first time around).

by Steve Hall    Oct-17-07   Comments (2)    Bookmark and Share     
Topic: Campaigns, Celebrity

Colbert Invades NYT to Verbally Dismantle Icons, Heroes, Presidents-to-Be

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We always knew elections were partly spectacle but nothing beats Election '08 (unless you live in Belgium).

If only to prove how desperately our political society needs a clue, Stephen Colbert appeared as a guest columnist for The New York Times this weekend to trash-talk everyone relevant, including Obama and Jesus, and suggest that what the world needs is him (or his new book).

Read it all here. And to think we honestly believed we were the only ones drinking on the job. Ain't blogging grand?!

by Angela Natividad    Oct-15-07   Comments (1)    Bookmark and Share     
Topic: Celebrity, Good, Online, Promotions

Chivas Celebrates It's 25 With Lucy Liu and Julianne Moore

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Lucy Liu and Julianne Moore recently stepped out to celebrate the launch of Chivas 25 at the New York Public Library. What? Hard liquor? A library? Someone definitely gets points for this complete no-sequitor. For those who care, Moore was wearing Lanvin, Fred Leighton jewelry and Roger Vivier shoes and Liu was wearing a Zac Posen dress and shoes and jewelry from Bulgari.

WTF? Did we just write that? Who gives a crap? Certainly not us. Just send us a bottle of the stuff, Chivas, and will give you proper props.

by Steve Hall    Oct-11-07   Comments ()    Bookmark and Share     
Topic: Celebrity, Events

Radiohead Thinks its Fans Can Set Prices Just Fine, Thanks

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Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.

Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."

The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.

more »

by Angela Natividad    Oct-10-07   Comments (2)    Bookmark and Share     
Topic: Campaigns, Celebrity, Online, Promotions

Christina Aguilera, Britney Spears Career Paths Differ Dramatically

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It's almost impossible to remember, given what's happened between now and then, but Christina Aguilera and Britney Spears used to be on the same track career path towards stardom. Obviously, things have changed over the past several years for the former Mouseketeers.

For Spears, it's been mostly for the worse. For Aquilera, it's been a smooth sail so it isn't a surprise she comes of as the elegant lady she is in this latest celebrity perfume campaign for her namesake's fragrance. Yes, Aguilera had her slutty 'Dirty' period but she's settled quite nicely into the blond bombshell category and appears happy to stay. Spears (who has also done her fair share of fragrance commercials), well, let's not dwell but, rather, enjoy Aguilera's new commercial.

by Steve Hall    Oct-10-07   Comments (3)    Bookmark and Share     
Topic: Celebrity, Commercials, Good

John Cleese Offers Friendly Advice For Iron Mountain

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If there's anyone who can bring even the remotest bit of excitement to the mundane category of data security, it's John Cleese. As a follow up to Dr. Harold Trainwreck's The Institute for Backup Trauma, JDW Marketing has given us the equally humorous Friendly Advice Machine which aims to explain just how important data backup (with Iron Mountain, of course) can be. Written and directed by Captains of Industry and produced by Thunder Sky Pictures, a collection of videos feature Cleese answering data backup-related questions as only Cleese can.

more »

by Steve Hall    Oct- 9-07   Comments (2)    Bookmark and Share     
Topic: Celebrity, Good, Online, Video

Miss America Devotes Site, Software to Protecting Kids Online

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For those seeking a hero in a beauty queen, Miss America has created her own browser to protect young girls from online predators.

Each site the browser accesses is filtered and approved by the Miss America Organization and the Children's Educational Network. It also reads email out loud and can instruct kids to do laundry or homework, based on parental programming.

Par for the course if she can improve the ratio for the 1/5 Americans who can't locate the States on a map. Miss South Carolina failed miserably in that regard, but maybe that's why she didn't win the crown.

by Angela Natividad    Oct- 4-07   Comments (1)    Bookmark and Share     
Topic: Celebrity, Good, Online

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