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There's graceful. And then there's crass. Graceful is sending Gretchen Bleiler into space to the tune of Lou Reed' Perfect Day. Crass is sending Lamar Odom into space as if he were in an episode of flash Gordon.
Grace is illustrating an athlete's desire to continuously reach new heights. Crass is minimizing those desires to the notion a candy bar is the sole reason an athlete can reach new heights.
Grace is creating a commercial that is uplifting and beautiful. Crass is creating a commercial that is silly and stupid.
While we are loathe to give GoDaddy any more publicity than it's already achieved, our dedication to journalistic principles outweighs our knee jerk reaction to click delete on this one. As if maximizing to death the whole banned commercial thing weren't enough, GoDaddy is now stealing a move from the Doritos playbook with the launch of a social media-fueled consumer-generated commercial contest.
First place will net the winner $100,000 with second and third bringing in $50,000 and $25,000 respectively. Hmm. Seems like Bob Parsons is willing to part with more money than he did to produce his Super Bowl commercials.
Parsons and GoDaddy Girl Danica Patrick will choose the winners. OK, everyone, click here to enter. And please. Do the industry justice and give us something better than Bob has given us over the years
In January it was announced Megan Fox would become the new face of Georgio Armani. There were stills. Now there's a video. And now there's a blogger complaining the video should have featured more of Fox's legs and shown her walking.
Seriously? We'd never complain. We'll take Megan Fox anyway she wants to give herself to us. Any way. At all.
People! You can't be choosy when it comes to hotness like Megan Fox.
So when you're Ryan Seacrest and you're trying to enjoy a peaceful Valentine's Day with your mother, things don't always go as planned. Nope. The pair were flashmobbed by Scope while they were having lunch in LA last Thursday.
From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.
In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.
In what begins as yet another lame celebrity-fueled soft drink commercial, we see hip hop artist Drake trying to lay tracks but he's "just not feelin' it." Cut to Vanilla Ice-esque homeboy wannabe producer who wishes Drake would cut the shit and just sing
Drake takes a sip of Sprite and tries again. This time he feels it. He really feels it. In fact, he feels it so much, his body can't take it and he goes all Herbie Hancock Rockit until his woofer lets loose (ejaculates) so much feeling, Drake can't help but lay one down righteously.
Really, really awesome animatronics and effects by Spectral Motion in this BBH-created commercial.
OH MY GOD! Little girls! In "lingerie!" Posing next to a stripper pole! Alert the blogosphere! Call out the cause groups! Notify the evening news! What, wait, why?
Everyone is in an uproar over the 9-year-old sister of Miley Cyrus and some other young girls posing around a "stripper pole" for a line of children's clothing. Everyone jumped to the immediate conclusion: the clothing is lingerie and the marketer is into kiddy porn.
Untrue says Oooh, La La! Couture Founder Annie Dugourd. "The story is completely false...it's a total lie...we don't make lingerie. We just make tutu dresses, tank tops attached to tutus."
Dugourd blames Perez Hilton for blowing the thing out of proportion.
Of course, underage dressing like like they appear to be looking for more than just an innocent pat on the head is entirely another issue.
Story trail: Adland, Boing Boing, CNBC, CNBC, Perez Hilton.
Everyone. Take a deep breath. Exhale. Relax.
Now go on with your boring day.
Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity.
Beyonce. Beyonce Heat.
Love a good (that's a relative term, of course) Groundhog Day joke? You might like this new Grey-created commercial for truTV which hypes its NFL Full Contact series premiering the day after the Super Bowl. In the ad, Pittsburg Steelers' Troy Polamalu is pulled from hiding. He sees his shadow and it is proclaimed there will be six more weeks of football.
Kinda funny but we're not too sure how well a Groundhog joke will go over after Groundhog day. After all, we are a country that's all about anticipation and lead up. Christmas stuff hyped before Thanksgiving. Valentines Day hyped before New Years. Back to School hyped the days the kids get out for summer. Watching this commercial is going to make people wonder how many months ago they saw Puxatawney Phil. Anyway, look or the commercial in the second quarter just before the two minute warning.
Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.
Of course NBA players bringing their guns into the locker room isn't so smart either.
But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...