Avatar Beauty Zoe Saldana Fronts Fall Calvin Klein Campaign

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Joining Kellan Lutz and Eva Mendes, Avatar actress Zoe Saldana will model Calvin Klein Envy line of underwear in a new ad campaign. The campaign will include print, outdoor and digital.

Of the line which aims to create "a more revealing silhouette," Saldana said, "Calvin Klein has always put forth such beautifully executed campaigns. It's very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear."

by Steve Hall    Jul- 8-10    
Topic: Campaigns, Celebrity



Kardashian Sisters Bare Curves tp Promote Beach Bunny Swimwear

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Yea. We know. There's really no redeeming quality nor reason to mention this new campaign featuring the Kardasian sister's pimping their new Beach Bunny swimwear line except for the fact it's summer and it's hot and they're hot. Well, that's a matter of opinion but they're wearing bathing suits and, well, it's summer so, yea, that justifies this.

by Steve Hall    Jul- 6-10    
Topic: Celebrity



Julia Stiles Debates Merits of Commercial Versus Indi Film Making

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When you write about advertising every day, suffering de ja vu every once in a while comes with the job. Today, Julia Stiles is the cause of our ailment. She's in a new Stoli commercial in which she talks to herself and debates the merits of going commercial versus staying indi.

Though the ad is new, we could swear we've seen it before. Maybe it's because we couldn't stand watching Hugh Hefner talk to himself and we conjured Julia instead.Anyway, anytime we can see Julia Stiles is a good time so we're not going to complain.

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by Steve Hall    Jul- 6-10    
Topic: Campaigns, Celebrity, Commercials



Cannes Lions: Common on Getting 'Authentic' Artists to Collab with Sponsors

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Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.

How do you get a respected artist to plug your product? The secret is profound and earth shattering.

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by Angela Natividad    Jun-23-10    
Topic: Brands, Celebrity, Industry Events, Opinion, Sponsorship



Lindsay Lohan to Appear Nude in Handbag Campaign

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While it's a sure bet she won't actually be nude - as in private parts exposed - when the ad campaign breaks but Lindsay Lohan plans to strip down to nothing but her SCRAM bracelet and roll around on a bed during a photoshoot in LA for an upcoming ad campaign. The starlet will be touting a line of handbags for her 6126 fashion line.

Richard Luna of The California Bag, the entity that licenses her line said, "We're thinking of having police on hand so we can remove the ankle bracelet for the pictures."

by Steve Hall    Jun-22-10    
Topic: Celebrity



Maria Sharapova Joins Evian's Roller Babies

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The girl has come a long way since her Dentsu Canon Crotch Shot debacle and her revealing mini-skirted fashion shoots. Yes, Maria Sharapova is all grown up now and at age 23 has decided to hang with the Evian Babies.

On signing a multi-year contract with Groupe Danone's Evian, Sharapova said, "The idea of youth as a state of mind caught my attention. I took a great pleasure in revealing my 'baby inside' while modeling for these photographs with Nathaniel Goldberg," said Sharapova. "I am a true Evian drinker and I really like this campaign as well as the idea behind it so it felt quite natural to join in."

The three-time Grand Slam champion can be seen sporting an Evian Baby shirt on the brand's Live Young Facebook page

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity



The Very Hot Milla Jovovich Not So Hot in Escada Campaign

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Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Armani Unveils More of the Unbelievable Hotness of Megan Fox

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Back in January we let you know Megan Fox (Those eyes! That waist! Those hips! Those lips! The Come Hither-ness!) was tapped to become the new face of Emporio Armani Underwear and Armani Jeans. There were photos. There was a video. And there was some blogger who complained the video didn't show enough Fox.

Well, now there's more to look at in the form on a just-released new ad that's part of the brand's Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Cristiano Ronaldo handles the men's side of things for the brand.

by Steve Hall    Jun-17-10    
Topic: Brands, Campaigns, Celebrity



Julia Roberts Becomes Lancome's Pretty Woman

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In a $20 million deal, Julia Roberts will appear in a Lancome ad campaign for the brand's new Definicils Precious Cells Mascara. She's Photoshopped like crazy but who cares. We still love her. And it wasn't Pretty Woman that sparked that love. It was her pre-fame appearance in Mystic Pizza.

by Steve Hall    Jun-17-10    
Topic: Campaigns, Celebrity



You're Gonna Be Clappin' When You Hear Eminem Rappin'

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There's a lot of ways to sell a CD but we happen to like this way the best. The infomercial. With Vince. Did you know a CD can slice, dice serve as a coaster? You can also put it on your hoes. And yea, that is spelled correctly.

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by Steve Hall    Jun-17-10    
Topic: Celebrity, Good, Strange, Video








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