- GM's new tagline: Excellence for all. Seriously? Seriously?
- Celebrities speak out against poor fishing practices which harm dolphins.
- JetBlue has selected Mullen as its new ad agency.
- The effie's, along with Heineken, are honoring student creativity with the Collegiate PSA Challenge.
- It's Finnish but its about blogger/TBWA designer Riku Vassinen an his new digital marketing book. It's a cover version of Mobb Deep Shook Ones Prt.2. We heard "Foursquare" though.
- Idiotic ad of the day.
- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!
- The Art Directors Club has launched YouTube Show & Tell, a "showcase for the best ad/marketing content on YouTube." The ADC will pick the content and a rotating panel of reviewers made up of top creatives and designers will lend commentary.
- Each agency participating in Portfolio Night 8 has created a video to hype the event in their city. Here are the first three from Ogilvy & Mather London, David & Goliath LA and Perfect Fools in Stockholm.
- If 500 people tweet "@SupercoolAgency #LoseTheCig" the agency will change their logo. On everything. Letterhead, web site, business card, etc. why wouldn't they just do it anyway?
- Here's the third and final Tony Stark Better Living Through Technology videos for the Tony Stark Expo, a promotion for Iron man 2.
- Eastpak backpacks will save your skateboarding ass.
- Diapers.com will help office babies manage their poop. Seriously.
- Iron Man 2 has an interactive trailer.
- WongDoody is out with a new campaign for FullTiltPoker.
- Despite his apology, Pittsburgh Steelers' Ben Roethlisberger has been booted as spokesman for Big Ben's Beef Jerky.
To help hype the introduction of a women's climbing helmet from Petzl USA designed to accommodate a ponytail, Boulder-based TDA Advertising & Design developed an ad that takes the form of an open letter to a formerly ponytailed Steven Segal asking him to grow back his hair and to consider endorsing the helmet.
Sadly, Segal is a bit busy these days having just been sued for sexual harassment and human trafficking by 23-year-old Kayden Nguyen who claims the actor treated her like a sex toy after she was hired for what she thought was an administrative assistant position. As it turns out, Nguyen claims she was actually hired to replace one of two Russian females who, reportedly, where on staff to take care of Segal's sexual needs.
Depending upon the legal outcome of the suit, Segal may actually have to take on menial ad gigs like this one.
- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.
- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.
- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.
The audio used for the Earl and Tiger Woods ad was taken from a 2004 interview of Earl Woods during which he was talking about his wife Kultida, not Tiger. When Earl says "I am more prone to be inquisitive, to promote discussion. I want to find out what you're thinking was, I want to find out what your feelings are and did you learn anything?", he is describing his personality in comparison to Kultida's.
It's safe to say the voiceover used for the Earl and Tiger commercial is completely out of context to the subject at hand and adds a heavy dose of ammunition to the arsenal of the ad's naysayers.
If you're going to make a spoof, at last try to make it funny. This one from Landline is lame. In act, it's beyond lame. And it's embarrassing. These guys can do much, much better. We've seen it. This is just beyond bad. The Jimmy Kimmel spoof makes this one look like the work of a kindergartner.
And this one from Someecards is equaly as bad.
Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.
But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.
The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."
That's kind of funny.
In a pro-abstinence PSA for Candie's Bristol Palin wonders what teen pregnancy would be like if she didn't come from a famous family, have all their support or have a lot of opportunities, In the end, she say, "It wouldn't be pretty." Which is a bit of a mixed message.
It's as if she's saying teen pregnancy is OK if you are famous, have support and opportunity. But if your an average person with limited resources and not much of a future, it would be very wise to "pause before you play."
Which is it, Bristol?
Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods...and his dead father. The black and white commercial with Woods in Nike garb staring motionless into the camera is voiced by his late father, Earl Woods, who says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"
Of the commercial and Woods, himself, Nike said in a statement, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."