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Britney Spears Waddles Through MTV Video Music Awards Debacle

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There's one sure thing that can be said about Britney Spears' performance at last night's MTV Video Music Awards. She delivered exactly what everyone expected; a horrifically embarrassing performance that had to have Kevin Federline rolling on the floor laughing uncontrollably. Practically tripping over herself throughout the limp, lifeless, lip-synced performance, Spears began the performance looking as if she'd just stumbled out of a bar drunk searching for something to hold on to so she wouldn't fall over.

From there, it didn't get any better. Several years ago - before Federline, before kids, before physical and emotional meltdown - Spears would have been all over that stage exploding with high energy dance moves. But at least twice last night, she had to be hoisted up and down from a riser like an overweight kid trying to climb out of a swimming pool.

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by Steve Hall    Sep-10-07   Comments (8)    Bookmark and Share     
Topic: Cable, Celebrity, Opinion, Worst

Trunk Monkey Returns, DC Does Ad Week, Baby Not Bulletprof

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The Trunk Monkey has returned. Sadly, he's not as funny as he once was.

- The Creative Weblogging Network has launched a self-service shop to help advertisers choose from its 130 blogs.

- Seems Washington DC doesn't want to miss out on the fun and has launched its own Advertising Week to be held September 17-21.

- More smelly ads can be found in the Los Angeles Times.

- Not that anyone heard of it in the first place but the creators of Bullet Proof Baby want us to know the site was part of a promotion for the movie Shoot 'Em Up.

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by Steve Hall    Sep- 7-07   Comments ()    Bookmark and Share     
Topic: Celebrity, Commercials, Industry Events

Sprint Leaps Onto the Goodship Manning, Just in Time for Football Season

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We were beginning to think there was no longer any such thing as sites that take two minutes to load and count to or from 100 the whole time.

But Manning's Mind, a new promotion for Sprint by Goodby, defeats that logic.

Post-load, the site is actually not bad. It just isn't anything special. Take Peyton Manning on in a trivia-style game where each point won brings you closer to a touchdown.

It appears Peyton Manning is one of the only sports celebrity sponsors who's actually used for what he has to say. We don't know what that means, but it's interesting.

by Angela Natividad    Sep- 7-07   Comments ()    Bookmark and Share     
Topic: Celebrity, Online, Sponsorship

Fred Thompson Joins Presidential Race

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With the ubiquitous YouTube video, Leno appearance and online video site, famed (at least if you watch movies and TV) Fred Thompson has entered the 2008 presidential race. We're not much into politics finding ourselves oddly aligned to some things Democrat and some things Republican but not comfortable with Independent status and certainly not or right or left wing crazy...at least in real life. So it is with confusion, we are drawn to Fred Thompson who appears to be as Republican as they come but also pretty laid back about a lot of things.

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by Steve Hall    Sep- 6-07   Comments (2)    Bookmark and Share     

Mastercard's Peyton Manning Pep Talks More Worthless than Priceless

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Talk about deception. Here's a campaign that looked like something it wasn't.

Mastercard's Priceless Pep Talks with Peyton Manning gives you two text-entry boxes: a place for your name, and a place to enter something you're bummed about.

But if your name isn't already in a pre-set database, you officially do not exist. And the second box seems to be stuck on one setting: "I drive a minivan."

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by Angela Natividad    Sep- 6-07   Comments (10)    Bookmark and Share     
Topic: Bad, Celebrity, Online, Sponsorship

George Clooney Won't Apologize For Making A Living in Commercials

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George Clooney wants us all to know he needs to make a living and the press should stop giving him shit about appearing in ads. Specifically, ads for Nestle which, in the past, has been maligned for its baby milk marketing practices in third world countries. George tells us all to shut up at the Venice film festival last week telling reporters, "I'm not going to apologize to you for trying to make a living every once in a while. I find that an irritating question." OK, George, we got the message loud and clear

by Steve Hall    Sep- 5-07   Comments ()    Bookmark and Share     
Topic: Campaigns, Celebrity

Old School Wendy Isn't Crazy About Manly Doppelganger

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The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.

Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."

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by Angela Natividad    Sep- 5-07   Comments (3)    Bookmark and Share     
Topic: Brands, Celebrity, Strange

Maggie Gyllenhaal Sexes Up (Down?) Agent Provocateur

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When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.

In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.

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by Steve Hall    Sep- 4-07   Comments (2)    Bookmark and Share     
Topic: Brands, Campaigns, Celebrity, Racy

Nothing Like Throwing a Star Behind a Cause to Get the Motor Running

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For the second anniversary of Hurricane Katrina, Habitat for Humanity has enlisted Quincy Jones and Usher to "[implore] Americans not to forget the victims of the storm."

Quincy Jones will also be commandeering calls to action on his video podcast series, distributed by Wizzard Media, which also put together this teaser.

Lest we forget, much of Katrina's problem was racial, and that is just one (more) reason why lots of people still need your money.

We hate to be callous (or do we?), but it's always been our view that an administration doesn't have to be racist to be careless and negligent.

by Angela Natividad    Aug-29-07   Comments ()    Bookmark and Share     
Topic: Cause, Celebrity

Elle Gets Intimate with Trick-Performing Models and Videocams

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It's always nice to see a model with a sense of humor. For her Intimates collection, Elle Macpherson put together a funny little set of ads that 1) look completely home made, 2) have a quality of the impossible and 3) are still sexy.

Check out Drummer Girl and Bubble Girl. (We really liked Bubble Girl.) Others include Balloon Girl, Saucer Girl, Tuba Girl, Bomber Girl and Joke rGirl.

The Glue Society directed the spots, with help from The Names Agency.

by Angela Natividad    Aug-29-07   Comments ()    Bookmark and Share     
Topic: Celebrity, Commercials, Good, Online

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