The Very Hot Milla Jovovich Not So Hot in Escada Campaign

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Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Armani Unveils More of the Unbelievable Hotness of Megan Fox

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Back in January we let you know Megan Fox (Those eyes! That waist! Those hips! Those lips! The Come Hither-ness!) was tapped to become the new face of Emporio Armani Underwear and Armani Jeans. There were photos. There was a video. And there was some blogger who complained the video didn't show enough Fox.

Well, now there's more to look at in the form on a just-released new ad that's part of the brand's Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Cristiano Ronaldo handles the men's side of things for the brand.

by Steve Hall    Jun-17-10    
Topic: Brands, Campaigns, Celebrity



Julia Roberts Becomes Lancome's Pretty Woman

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In a $20 million deal, Julia Roberts will appear in a Lancome ad campaign for the brand's new Definicils Precious Cells Mascara. She's Photoshopped like crazy but who cares. We still love her. And it wasn't Pretty Woman that sparked that love. It was her pre-fame appearance in Mystic Pizza.

by Steve Hall    Jun-17-10    
Topic: Campaigns, Celebrity



You're Gonna Be Clappin' When You Hear Eminem Rappin'

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There's a lot of ways to sell a CD but we happen to like this way the best. The infomercial. With Vince. Did you know a CD can slice, dice serve as a coaster? You can also put it on your hoes. And yea, that is spelled correctly.

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by Steve Hall    Jun-17-10    
Topic: Celebrity, Good, Strange, Video



Marisa Miller Does Tom Cruise For Guitar Hero

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In 2008, a hot model rockin' out in lingerie and her underwear Risky Business-style was deemed too risque for TV. Would that hold true today in 2010? Watch this Guitar Hero ad with supermodel Marisa Miller and let us know.

Apparently, it aired in Britain to no fanfare. Is America still too puritanical? Or are we right to keep smoking hot models far, far away from the eyes of horny 14 year old boys?

Thoughts?

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by Steve Hall    Jun-16-10    
Topic: Celebrity, Commercials, Racy



Cristiano Ronaldo Shows Six Pack For Georgio Armani

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Soccer hottie Cristiano Ronaldo was scooped up by Georgio Armani last October and will appear in the fashion brand's upcoming ad campaign. Images broke yesterday but we'll have to wait until July to see the entire campaign which will include magazine ads and billboards in, among others, New York, Los Angeles and London.

by Steve Hall    Jun-15-10    
Topic: Brands, Campaigns, Celebrity



Fergie to Debut Fragrance With Sexy Ad Campaign

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To hype the September release of her new fragrance, Outspoken, Fergie has gotten all dolled up for an ad campaign which will tout the scent. Of the launch, Fergie said, "From my music to my wardrobe, my style is all about speaking up and making a statement."

Of the fragrance itself, Fergie said, "Outspoken definitely turns heads, but it also lets your true personality shine through."

For those who care, the fragrance will consist of a mixture of jasmine, tuberose, passion flower, starfruit and...black leather? Eesh. That can't be good.

by Steve Hall    Jun-10-10    
Topic: Campaigns, Celebrity



Jane Lynch Smacks iPhone, Women Love the World Cup

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- As only Jane Lynch can, the new iPhone gets hilarious spoof treatment.

- The Word of Mouth Marketing Association is offering a free webinar next Monday, June 14th at 11 am CDT to support its new Digital Social Media and Endorsement Policy template.

- For women, the world cup is an opportunity to see old friends.

- The IAB has announced its panel of judges for its IAB MIXX Awards 2010.Had they provided a link, we would have been happy to share the list with you.http://tinyurl.com/2ukobzr

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by Steve Hall    Jun- 9-10    
Topic: Celebrity, Industry Events



Hate Homosexuals? Make Them Get Married

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This is beyond awesome! A new short film asks if you don't agree with gay lifestyle, why would you then support prop8 and spare them from a life of wedded misery?

This interesting piece of reverse logic, Devin & Glenn, stars Justin Long and Mike White as a gay couple. Directed by Furlined team Will Speck and Josh Gordon, the 3:30 video also features Tom Arnold and Nora Dunn.

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by Steve Hall    Jun- 7-10    
Topic: Cause, Celebrity, Good, Video



There's Not Enough Shakira in This Univision Campaign

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Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.

All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.

The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.

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by Steve Hall    Jun- 4-10    
Topic: Brands, Cable, Campaigns, Celebrity










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