Women Drool For Huge Celebrity Packages in Benefit Cosmetics Ad

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In a new Benefit Cosmetics video entitled Real Men Don't Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.

As the women ogle the men's packages -- which seem to grow in size as the video progresses -- the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.

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by Steve Hall    Aug-21-13    
Topic: Brands, Celebrity, Racy, Video



Jenny Craig Dieters Confuse Mariah Carey With Jennifer Hudson

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When Leesa Eichberger took the CMO role at Jenny Craig several months ago, she said the dieting space is a sea of sameness. Which was born out by the fact many Jenny Craig customers though Jennifer Hudson was the brand's spokesperson when, in fact, it was Mariah Carey.

No brand wants confusion when it comes to customers and prospects recalling its brand or brand messaging. Though, apparently, that's what was happening with Jenny Craig. So in a move to eliminate confusing, Eichberger says we won't be seeing Mariah Carey, or any celebrities for the matter, in the brand's advertising.

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by Steve Hall    Aug-12-13    
Topic: Brands, Celebrity



Robert Downey Jr.'s HTC 'Change' Campaign Pays Homage to Classic Ad Film, Putney Swope

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It's just really hard to fathom that Robert Downey Jr. used to be a drugged out, has-been actor on the brink of death. The dude truly has become the Iron Man. His latest commercial outing, aside from his many successful films, is a two year deal with HTC that will place Downey front and center in a new campaign for the brand, launching August 15, that will playfully endeavor to define what HTC stands for.

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by Steve Hall    Aug-12-13    
Topic: Brands, Campaigns, Celebrity



Footlockers 'Endorser' Proves NBAer Blake Griffin Really Does Love His Jordans

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We've all become very used to celebrities and sports figures endorsing everything under the sun. We've also become very used to the fact these celebrities and sports figures get paid millions to say great things about the brands they endorse. But when so much money is at stake, how do we really know if any of these celebrities or sports figures actually mean what they say? After all, most people would say anything you told them to if you gave them a few million dollars, right?

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by Steve Hall    Aug- 7-13    
Topic: Celebrity



AOL Buys Adap.tv, Mag Circ Down Again, Guinness Does NFC

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A Happy Tim Armstrong

- AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.

- Dish Network Chairman Charlie Ergen -- whose company has 35-plus broadcast stations off the air in a fee dispute -- expects more blackouts, with programmers continuing to raise prices for carriage rights.

- According to the Alliance for Audited Media, formerly the Audit Bureau of Circulations, total magazine circulation fell 1% from 292.9 million in the six-month period ending June 2012 to 289.9 million in the six-month period ending June 2013.

- OMG! L'Oreal model Cheryl Cole is appearing in a skincare campaign...wait for it...without wearing foundation

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by Steve Hall    Aug- 7-13    
Topic: Agencies, Brands, Celebrity, Magazine, Policy, Social



Maria Sharapova Named Samsung Brand Ambassador For Sochi 2014 Winter Olympics

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Yesterday in Moscow, Samsung announced that global sports icon and four-time Grand Slam title winner Maria Sharapova was named as its brand ambassador for the Sochi 2014 Winter Olympics. In this role, Sharapova will work with Samsung to promote sporting and Olympic ideals as well as help raise awareness for Samsung's Sochi 2014 sponsorship.

The company also unveiled its Samsung GALAXY Team Russia for Sochi 2014, which features NHL All-Star and 2009 Stanley Cup champion Evgeni Malkin. The Samsung GALAXY Team is one of Samsung's key initiatives around the Olympic Games, aimed at promoting the Olympic Movement and providing "direct contact" between Olympians and their supporters around the world.

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by Steve Hall    Aug- 2-13    
Topic: Brands, Celebrity



Jenny McCarthy Doesn't Smell Like an Ashtray in These Blu eCig Ads

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Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.

The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.

With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.

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by Steve Hall    Aug- 1-13    
Topic: Brands, Campaigns, Celebrity, Racy



Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

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OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.

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by Steve Hall    Aug- 1-13    
Topic: Campaigns, Celebrity, Racy



Sailor Brinkley Does Claire's, Honda Responds Via Vine

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- Christie Brinkley's daughter, Sailor, will appear in her first ever ad campaign at the age of 15 for Claire's.

- Apparel company Primitive has gathered together the hotness of all its models; Christine Mendoza, Alexis Lopez, Justene Jaro and Rosanna Castillio, among others, under the Twitter and Instagram hashtag #primitiveladies.

- Digiday takes a look at why so many media planners are women.

- Working with RPA, Honda, basically copying the Old Spice Response Video campaign, launched a campaign that would respond to people who tweeted why they want a new car with the hastag #wantnewcar

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by Steve Hall    Jul-16-13    
Topic: Celebrity



Can You Handle Six David Beckhams?

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If you're a fan of footballer David Beckham, your'e going to love this new Sky Sports commercial in which multiple David Beckhams go through their day staying connected to the sporting world with Sky Sports.

In the ad, we see the Beckhams check sports scores in the morning, pick up the kitchen, leave for work, sit on the couch, head to the coffee shop, make an appearance at and event and then appear, all six Beckhams, to catch a game.

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by Steve Hall    Jul-16-13    
Topic: Celebrity










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