Eastpak Saves, Iron Man Interacts, Ben Jerked

- Eastpak backpacks will save your skateboarding ass.

- Diapers.com will help office babies manage their poop. Seriously.

- Iron Man 2 has an interactive trailer.

- WongDoody is out with a new campaign for FullTiltPoker.

- Despite his apology, Pittsburgh Steelers' Ben Roethlisberger has been booted as spokesman for Big Ben's Beef Jerky.

by Steve Hall    Apr-13-10    
Topic: Brands, Celebrity, Policy, Video

Steven Segal Offered Ad Gig, Sued For Sexual Harassment


To help hype the introduction of a women's climbing helmet from Petzl USA designed to accommodate a ponytail, Boulder-based TDA Advertising & Design developed an ad that takes the form of an open letter to a formerly ponytailed Steven Segal asking him to grow back his hair and to consider endorsing the helmet.

Sadly, Segal is a bit busy these days having just been sued for sexual harassment and human trafficking by 23-year-old Kayden Nguyen who claims the actor treated her like a sex toy after she was hired for what she thought was an administrative assistant position. As it turns out, Nguyen claims she was actually hired to replace one of two Russian females who, reportedly, where on staff to take care of Segal's sexual needs.

Depending upon the legal outcome of the suit, Segal may actually have to take on menial ad gigs like this one.

by Steve Hall    Apr-13-10    
Topic: Celebrity, Strange

SL Exists, iAd Discussed, Cadbury Mixes, Conan Goes basic


- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.

- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.

- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.

- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.

more »

by Steve Hall    Apr-12-10    
Topic: Cable, Celebrity, Online, Podcast, Racy, Strange

Earl Woods Was Not Talking to Tiger in Nike Commercial


The audio used for the Earl and Tiger Woods ad was taken from a 2004 interview of Earl Woods during which he was talking about his wife Kultida, not Tiger. When Earl says "I am more prone to be inquisitive, to promote discussion. I want to find out what you're thinking was, I want to find out what your feelings are and did you learn anything?", he is describing his personality in comparison to Kultida's.

It's safe to say the voiceover used for the Earl and Tiger commercial is completely out of context to the subject at hand and adds a heavy dose of ammunition to the arsenal of the ad's naysayers.

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by Steve Hall    Apr- 9-10    
Topic: Celebrity, Worst

The Tiger Woods Spoof Ads Roll In. And They Are Bad


If you're going to make a spoof, at last try to make it funny. This one from Landline is lame. In act, it's beyond lame. And it's embarrassing. These guys can do much, much better. We've seen it. This is just beyond bad. The Jimmy Kimmel spoof makes this one look like the work of a kindergartner.

And this one from Someecards is equaly as bad.

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by Steve Hall    Apr- 8-10    
Topic: Celebrity, Video, Worst

Antonio Banderas the New Face of Iberostar Hotels


Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.

But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.

The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."

That's kind of funny.

by Steve Hall    Apr- 8-10    
Topic: Brands, Campaigns, Celebrity

Bristol Palin Says 'Pause Before You Play'


In a pro-abstinence PSA for Candie's Bristol Palin wonders what teen pregnancy would be like if she didn't come from a famous family, have all their support or have a lot of opportunities, In the end, she say, "It wouldn't be pretty." Which is a bit of a mixed message.

It's as if she's saying teen pregnancy is OK if you are famous, have support and opportunity. But if your an average person with limited resources and not much of a future, it would be very wise to "pause before you play."

Which is it, Bristol?

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by Steve Hall    Apr- 8-10    
Topic: Cause, Celebrity

Nike Sponsors Tiger Woods' Mea Culpa in 'Daddy Death Card' Ad


Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods...and his dead father. The black and white commercial with Woods in Nike garb staring motionless into the camera is voiced by his late father, Earl Woods, who says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"

Of the commercial and Woods, himself, Nike said in a statement, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."

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by Steve Hall    Apr- 8-10    
Topic: Best, Celebrity, Commercials, Opinion, Strange, Worst

Study Proves Americans Have Forgotten Tiger Woods Cheated

Click. Make Me Big

Don't you love when a company jumps on a hot topic for their own gain? Hey, who can blame? After all, that's what it's all about, right? Call it opportunistic marketing or whatever you want but everyone does it. Including WiseWindow which is out with its latest Mass Opinion Business Intelligence study examining the public's sentiment towards Tiger Woods.

Mostly, the study set out to determine how the man is rehabilitating his public image and whether or not his sponsorship value can make a come back. Using web crawling techniques and cloud computing rather than keyword analysis, the methodology aims to discover unsolicited opinions. Which, when you think about it, is probably a whole lot more accurate than the spastic rantings you see on Twitter.

Anyway, according to MOBI findings, people are talking less about Woods' infidelities and more about his golfing career, something Woods and his team are likely quite pleased about. But like all scandals, what's really happening is that people are just bored with the topic and they've moved on. They will forget and before you know it, brands will, again, be begging Woods to pimp their products.

by Steve Hall    Apr- 7-10    
Topic: Celebrity, Research, Trends and Culture

Anastasia Ashley and Gretchen Bleiler Seek Old Spice Interns

Killer Legs Girls

Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.

Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.

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by Steve Hall    Apr- 6-10    
Topic: Campaigns, Celebrity, Promotions, Social, Video

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