The Tiger Woods Spoof Ads Roll In. And They Are Bad

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If you're going to make a spoof, at last try to make it funny. This one from Landline is lame. In act, it's beyond lame. And it's embarrassing. These guys can do much, much better. We've seen it. This is just beyond bad. The Jimmy Kimmel spoof makes this one look like the work of a kindergartner.

And this one from Someecards is equaly as bad.

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by Steve Hall    Apr- 8-10    
Topic: Celebrity, Video, Worst



Antonio Banderas the New Face of Iberostar Hotels

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Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.

But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.

The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."

That's kind of funny.

by Steve Hall    Apr- 8-10    
Topic: Brands, Campaigns, Celebrity



Bristol Palin Says 'Pause Before You Play'

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In a pro-abstinence PSA for Candie's Bristol Palin wonders what teen pregnancy would be like if she didn't come from a famous family, have all their support or have a lot of opportunities, In the end, she say, "It wouldn't be pretty." Which is a bit of a mixed message.

It's as if she's saying teen pregnancy is OK if you are famous, have support and opportunity. But if your an average person with limited resources and not much of a future, it would be very wise to "pause before you play."

Which is it, Bristol?

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by Steve Hall    Apr- 8-10    
Topic: Cause, Celebrity



Nike Sponsors Tiger Woods' Mea Culpa in 'Daddy Death Card' Ad

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Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods...and his dead father. The black and white commercial with Woods in Nike garb staring motionless into the camera is voiced by his late father, Earl Woods, who says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"

Of the commercial and Woods, himself, Nike said in a statement, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."

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by Steve Hall    Apr- 8-10    
Topic: Best, Celebrity, Commercials, Opinion, Strange, Worst



Study Proves Americans Have Forgotten Tiger Woods Cheated

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Click. Make Me Big

Don't you love when a company jumps on a hot topic for their own gain? Hey, who can blame? After all, that's what it's all about, right? Call it opportunistic marketing or whatever you want but everyone does it. Including WiseWindow which is out with its latest Mass Opinion Business Intelligence study examining the public's sentiment towards Tiger Woods.

Mostly, the study set out to determine how the man is rehabilitating his public image and whether or not his sponsorship value can make a come back. Using web crawling techniques and cloud computing rather than keyword analysis, the methodology aims to discover unsolicited opinions. Which, when you think about it, is probably a whole lot more accurate than the spastic rantings you see on Twitter.

Anyway, according to MOBI findings, people are talking less about Woods' infidelities and more about his golfing career, something Woods and his team are likely quite pleased about. But like all scandals, what's really happening is that people are just bored with the topic and they've moved on. They will forget and before you know it, brands will, again, be begging Woods to pimp their products.

by Steve Hall    Apr- 7-10    
Topic: Celebrity, Research, Trends and Culture



Anastasia Ashley and Gretchen Bleiler Seek Old Spice Interns

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Killer Legs Girls

Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.

Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.

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by Steve Hall    Apr- 6-10    
Topic: Campaigns, Celebrity, Promotions, Social, Video



Robert Dinero Glad He Didn't Have to Move His Desk

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As thanks to those who will attend the Tribeca Film Festival this year, Ogilvy & Mather put together this ad showing us just how difficult it would have been or them to bring the conference to us had we not attended. It's even got Robert Dinero (Yea, we know it's De Niro Apparently, no one got the joke). Of course, it doesn't look like he would have come to us even if we had wanted him to.

by Steve Hall    Apr- 5-10    
Topic: Celebrity, Commercials



Annie Leibowitz Gets Taunted in HP Commercial

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HP is out with an un-aired ad featuring Annie Leibovitz. It's part of their series with Rhys Darby of Flight of the Conchords and Dr. Dre. It looks so familiar. Like we've seen it before. Probably on some other ad blog or something. Wait? What? There are other ad blogs out there? Not everyone reads Adrants? OMG!

by Steve Hall    Mar-29-10    
Topic: Celebrity



Nike Rocks VIctorious with Female Athletes

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For its Nike Women division, Nike gathered together some well known female sports figures and put together mini documentaries for each of them.

With all the bravado of an eighties Rocky flick, the campaign website bellows, "Wining is contagious. You see it. You burn for it. True champions live for it. Never underestimate the power of victory."

Each of the four short videos highlights the careers of Maria Sharapova, Susanna Kallur, Lianne Sanderson and Serena Williams.

It would appear Maria Sharapova's come a long way since crotch-gate, skanklicious butt shots and sex pillows.

Of course she's still being sold as a sex symbol. One step at a time.

by Steve Hall    Mar-24-10    
Topic: Campaigns, Celebrity, Political



Pat Fallon Gets AAF Hall of Fame Status

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- On March 25, 2010, Fallon Worldwide cofounder and chairman emeritus, Pat Fallon, will be inducted into the prestigious American Advertising Federation (AAF) Hall of Fame.

- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to advertising and popular culture by the real stars of Madison Avenue, will travel to Chicago for its first public showing outside of New York City. It opens at The Congress Gallery at 33 E. Congress, 1st Floor Gallery in Chicago on April 7, 2010 and will run until the end of the month.

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by Steve Hall    Mar-24-10    
Topic: Agencies, Celebrity, Newspaper










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