From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.
In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.
In what begins as yet another lame celebrity-fueled soft drink commercial, we see hip hop artist Drake trying to lay tracks but he's "just not feelin' it." Cut to Vanilla Ice-esque homeboy wannabe producer who wishes Drake would cut the shit and just sing
Drake takes a sip of Sprite and tries again. This time he feels it. He really feels it. In fact, he feels it so much, his body can't take it and he goes all Herbie Hancock Rockit until his woofer lets loose (ejaculates) so much feeling, Drake can't help but lay one down righteously.
Really, really awesome animatronics and effects by Spectral Motion in this BBH-created commercial.
OH MY GOD! Little girls! In "lingerie!" Posing next to a stripper pole! Alert the blogosphere! Call out the cause groups! Notify the evening news! What, wait, why?
Everyone is in an uproar over the 9-year-old sister of Miley Cyrus and some other young girls posing around a "stripper pole" for a line of children's clothing. Everyone jumped to the immediate conclusion: the clothing is lingerie and the marketer is into kiddy porn.
Untrue says Oooh, La La! Couture Founder Annie Dugourd. "The story is completely false...it's a total lie...we don't make lingerie. We just make tutu dresses, tank tops attached to tutus."
Dugourd blames Perez Hilton for blowing the thing out of proportion.
Of course, underage dressing like like they appear to be looking for more than just an innocent pat on the head is entirely another issue.
Story trail: Adland, Boing Boing, CNBC, CNBC, Perez Hilton.
Everyone. Take a deep breath. Exhale. Relax.
Now go on with your boring day.
Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity.
Beyonce. Beyonce Heat.
Love a good (that's a relative term, of course) Groundhog Day joke? You might like this new Grey-created commercial for truTV which hypes its NFL Full Contact series premiering the day after the Super Bowl. In the ad, Pittsburg Steelers' Troy Polamalu is pulled from hiding. He sees his shadow and it is proclaimed there will be six more weeks of football.
Kinda funny but we're not too sure how well a Groundhog joke will go over after Groundhog day. After all, we are a country that's all about anticipation and lead up. Christmas stuff hyped before Thanksgiving. Valentines Day hyped before New Years. Back to School hyped the days the kids get out for summer. Watching this commercial is going to make people wonder how many months ago they saw Puxatawney Phil. Anyway, look or the commercial in the second quarter just before the two minute warning.
Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.
Of course NBA players bringing their guns into the locker room isn't so smart either.
But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...
Seems South Korea knows how to make great bedwetting ads. Last week Copyranter highlighted an ad that showed, in vivid color, the dreams of a boy peeing all over the place and enjoying it. This week, GoodNites agency, Diamond Ogilvy, pokes fun at a recent Georgio Armani ad that featured David Beckham.
So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.
In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?
Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!
The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.
Kind of a boring ad but if you're into Brett Favre, you might like it. It's from Y&R Chicago and it's for Sears and is pushing TV set sales. It features the football star in a Sears television showroom bantering with a salesman. A little joke is made and that's it. Nothing special. But, as we approach playoff weekend and the Super Bowl, it kinda resonates. More ads will follow this weekend.
Leading up to the game in Miami, consumers can visit Sears Football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes.
Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.
Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.