Paris Hilton and Her Black Mini-Dress Too Hot For Brazil


Remember back in 2005 when Paris Hilton donned a black bikini and slid her hotness over a Bentley for Carl's Jr.? It was pretty hot. There was a lot of skin and a lot of suggestiveness. It got talked about. It got Carl's Jr. some notoriety. But there wasn't much backlash.

Shift five years to a Brazilian Devassa Bem Loura beer campaign . In the campaign's commercial, Hilton does her sexy, sultry thing for the benefit of a voyeuristic photographer...and everyone else outside her window. She knows she's being photographed. She knows everyone is looking at her. No harm done, right?

Wrong. No less than three investigations into the campaign have been launched. It's too "sensual." It encourages excessive consumption. It's sexist and disrespectful to women.

All of this from Brazil. Where booty is supposed to reign supreme. What gives?

by Steve Hall    Feb-25-10    
Topic: Campaigns, Celebrity, Policy

Too Much Sex Bad, Wonderbra Magnifies, Interns Twisted


- PETA has latched on the to the Tier Woods saga with a billboard telling us too much sex can be a bad thing.

- Why do we still care about anything Donny Deutsch has to say?

- Want to hire some interns? Olson has an interesting way of doing it.

- If you're crossing the Canadian border, make sure you wear the right clothes.

- Like staring at women in lingerie? Then you'll love the latest from Wonderbra.

- ISO 9000 accreditation increased a Rochester New York's creative output. Who knew a decidely manufacturing-centric accreditation could do such a thing?

- DIxie Bones is going social. It's new "social" site launches March 1. Before March 1, that URL displays an old website and the new may be viewed, temporarily, here. The Republik created.

by Steve Hall    Feb-25-10    
Topic: Agencies, Cause, Celebrity, Online, Outdoor

Funny Accents, Golfers Underwear, Copied Ads, Going Dutch


- Golfer John Daly says, "Slix boxer briefs are the most ridiculously comfortable underwear I've ever put on"

- Juggalo gets parodied.

- Wanna hear what people sound like in these here parts? Give a listen to Matt Van Hoven's This Week in Advertising.

- There's nothing like going Dutch to McDonald's By the way, where's the cause group to protect the Dutch from appearing to be cheap?

- Apparently, this commercial is supposed to sell sneakers. it just puts us to sleep.

- Danny Bloom tries to save the old fashioned "snailpaper."

- Is the Bud Light Observatory commercial a riff/copy of an IBM video from a couple of years ago? You decide.

by Steve Hall    Feb-24-10    
Topic: Celebrity, Spoofs

Cleavage Not Allowed in Colorado Springs


Ladies, if you possess the pulchritude necessary to form a significant amount of cleavage, you may not be welcome in Colorado Springs. Well, at least your cleavage isn't. So, cover up, wear an old lady bra or get a breast reduction.

That would appear to be the message Lamar Outdoor has sent the community when it banned a transit poster that showed cleavage. But get this. It was puppet cleavage. Not even human cleavage.

OK so the fact the cleavage belonged to the Muppet-like character Lucy the Slut, star of the Broadway show Avenue Q, might have something to do with the decision but seriously? What's next? No more Smokey the Bear ads because he's not wearing a shirt?

by Steve Hall    Feb-24-10    
Topic: Celebrity, Outdoor, Policy

Gretchen Bleilor Outshines Lamar Odom in Conceptually Similar Ads


There's graceful. And then there's crass. Graceful is sending Gretchen Bleiler into space to the tune of Lou Reed' Perfect Day. Crass is sending Lamar Odom into space as if he were in an episode of flash Gordon.

Grace is illustrating an athlete's desire to continuously reach new heights. Crass is minimizing those desires to the notion a candy bar is the sole reason an athlete can reach new heights.

Grace is creating a commercial that is uplifting and beautiful. Crass is creating a commercial that is silly and stupid.

by Steve Hall    Feb-23-10    
Topic: Bad, Celebrity, Creative Commentary, Good, Opinion

Public Invited to Improve GoDaddy Advertising


While we are loathe to give GoDaddy any more publicity than it's already achieved, our dedication to journalistic principles outweighs our knee jerk reaction to click delete on this one. As if maximizing to death the whole banned commercial thing weren't enough, GoDaddy is now stealing a move from the Doritos playbook with the launch of a social media-fueled consumer-generated commercial contest.

First place will net the winner $100,000 with second and third bringing in $50,000 and $25,000 respectively. Hmm. Seems like Bob Parsons is willing to part with more money than he did to produce his Super Bowl commercials.

Parsons and GoDaddy Girl Danica Patrick will choose the winners. OK, everyone, click here to enter. And please. Do the industry justice and give us something better than Bob has given us over the years

by Steve Hall    Feb-22-10    
Topic: Celebrity, Consumer Created, Promotions

Megan Fox's Georgio Armani Commercial Not Hot Enough


In January it was announced Megan Fox would become the new face of Georgio Armani. There were stills. Now there's a video. And now there's a blogger complaining the video should have featured more of Fox's legs and shown her walking.

Seriously? We'd never complain. We'll take Megan Fox anyway she wants to give herself to us. Any way. At all.

People! You can't be choosy when it comes to hotness like Megan Fox.

by Steve Hall    Feb-18-10    
Topic: Brands, Celebrity, Commercials, Racy

Scope Flashmobs Ryan Seacrest and His Mother


So when you're Ryan Seacrest and you're trying to enjoy a peaceful Valentine's Day with your mother, things don't always go as planned. Nope. The pair were flashmobbed by Scope while they were having lunch in LA last Thursday.


by Steve Hall    Feb-15-10    
Topic: Bad, Celebrity

Challenged Athletes Challenge Themselves For Nike


From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.

In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.

by Steve Hall    Feb-15-10    
Topic: Brands, Celebrity, Commercials

Sprite Will help You Feel It. And Tear Your Body Apart


In what begins as yet another lame celebrity-fueled soft drink commercial, we see hip hop artist Drake trying to lay tracks but he's "just not feelin' it." Cut to Vanilla Ice-esque homeboy wannabe producer who wishes Drake would cut the shit and just sing

Drake takes a sip of Sprite and tries again. This time he feels it. He really feels it. In fact, he feels it so much, his body can't take it and he goes all Herbie Hancock Rockit until his woofer lets loose (ejaculates) so much feeling, Drake can't help but lay one down righteously.

Really, really awesome animatronics and effects by Spectral Motion in this BBH-created commercial.

more »

by Steve Hall    Feb-12-10    
Topic: Celebrity, Commercials, Good

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