Olympic Hotties Do Stupid Luge Stunts For Nestle

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It's the fake (or not) viral thing again. Just as Kobe Bryant jumped over a moving Aston Martin and did a jump shot over a pool of live snakes, we have 2008 Olympic gold medal gymnast Shawn Johnson (damn, she's cute) and 2006 Olympic gold medal speed skater Apolo Ohno stunting for Nestle.

In a Team Krispies versus Team Chocolate battle, Johnson does a back flip over a moving bobsled and Ohno skates down a luge. While the stunts look very real, the likelihood the handlers behind these two would ever allow them to be put in this sort of danger is highly unlikely.

Fake or not? Who cares. It's marketing.

by Steve Hall    Dec-22-09    
Topic: Celebrity, Video, Viral



Without Environmental Concerns There'd Be No Musicians

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So, according to this campaign from TDA Advertising for Patagonia's 1% for the Planet, musicians would be nowhere if it weren't for environmental causes. There'd be no beaches on which musicians could build their multi-million dollar palaces; there's be no "socially-charged anecdotes" to share at dinner parties and if musicians had no purpose, we all have to listen to music meant for massage therapists.

With POP, print and online, the campaign promotes a 40-song CD from musicians such as Jackson Brown, Mason Jennings and Jack Johnson who donated their work pro bono. All proceeds from the sale of the CD will go to the charity.

by Steve Hall    Dec-21-09    
Topic: Campaigns, Cause, Celebrity



Tarantino Japanders, Fashion FlaskWalks, Interns Beg

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- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.

- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.

- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.

- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.

- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.

more »

by Steve Hall    Dec- 8-09    
Topic: Agencies, Celebrity, Guerilla, Industry Events, Social, Video, Viral



Dalai Lama, Nelson Mandela, Mother Teresa 'Funk Off'

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This comment may best sum up this recent work from LAVA Communications in Sydney promoting the December appearance of The Dalai Lama in Australia for a series of talks and teachings: "A band dressed up as old famous people. It's been done. Fail."

A video, called The Nobel Funk Off, is being sold as having been created by "An anonymous private supporter of His Holiness the Dalai Lama." In other words, it was created by the agency which also says it will "shift focus" in a couple of weeks to reveal more about the event.

Hey, it's all in good fun. right?

by Steve Hall    Nov-23-09    
Topic: Campaigns, Cause, Celebrity, Events



A Marine Speaks, Brangelina Snakes, $1,000 Beer and a Greener NBC

- Spend five with this PSA, it's worth it.

- Friendly, enjoyable and good natured cash-back initiative--or riot

- Redskins will remain Redskins.

- Walk the Walk for Designism and bid on some cool artists' shoes.

- Surrendering to the Olympics.

- Calling all media all-star rock star freaks.

- At a $1,000 a bottle, drink this brew s-l-o-w.

- NBC goes green for primetime shows.

- It's about the Brangelina jewelery snakes people.

by Bill Green    Nov-16-09    
Topic: Announcements, Cause, Celebrity, Events



Vacant or Not, Paris Hilton Doesn't Like Being Called Vacant

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Apart from the photo usage rights issue which Adland covers here, is it really any wonder a witty wannabe designer at an outdoor company selected a picture of Paris Hilton and slapped the word "vacant" underneath her to promote the fact the billboard is available? Of course not.

Whether or not Paris Hilton is actually vacuously vacant in the head is beside the point. She (with a lot of help from the media) portrays herself that way so it is without surprise she's become the poster girl for celebu-stupidity.

Hilton has voiced her displeasure with Wellington-based Media5 for using her image without permission. Hilton's manager, Jamie Freed, told Stuff the billboard company could expect to her from Hilton's legal team.

more »

by Steve Hall    Nov- 9-09    
Topic: Celebrity, Outdoor, Policy



DirecTV Ads Now Feature Heath Ledger, JFK, Jesus

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If you had an issue with the Chris Farley commercial for DirecTV, you might have an issue with these spots featuring John F. Kennedy, Heath Ledger and Jesus.

Oh wait, they're just spoofs. Fakes. Corporate taunts. Thank you, Landline TV.

Have fun.

by Steve Hall    Nov- 2-09    
Topic: Celebrity, Spoofs, Video



Colonel Sandrs Goes to the UN, Sigourney Snakes, Bond Bombs

- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.

- Something about a snake and Sigourney Weaver.

- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.

by Steve Hall    Oct-28-09    
Topic: Celebrity, Commercials, Guerilla



Universal Healthcare is Hot, Blond and Curvaceous

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When Heather Graham hit the scene in Drugstore Cowboy and then again on Twin Peaks, we were, well, peaked. While we're not quite sure what appearing in a MoveOn commercial hyping a public health insurance option will do for her career, we are very sure she - and all of her hot, blond curvaceousness - has caught the eye of the very bloated, for-profit insurance companies.

As they all stand at the starting line of a race in which they don't need to compete (after all, why exert any energy when complacency works just fine), Heather, and all of her hot, blond curvaceousness, approaches the starting line as a representative of the public health insurance option and gets set to beat the crap out of all the other bloated insurance companies.

All while Peter Coyote (President on Flash Forward!) pleads for us all to contact congress and tell our representatives we need that public health insurance option.

by Steve Hall    Oct-26-09    
Topic: Cause, Celebrity, Commercials



Carnie Wilson Wants to Know What You Sound Like in Bed

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For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.

more »

by Steve Hall    Oct-20-09    
Topic: Cable, Celebrity, Commercials, Good








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