Anti-Abortion Ads Are OK. Why Not Gay Dating Ads?

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So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.

In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?

Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!

The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.

by Steve Hall    Jan-28-10    
Topic: Cause, Celebrity, Commercials, Opinion, Super Bowl 2010



Brett Favre Doesn't Just Play Football

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Kind of a boring ad but if you're into Brett Favre, you might like it. It's from Y&R Chicago and it's for Sears and is pushing TV set sales. It features the football star in a Sears television showroom bantering with a salesman. A little joke is made and that's it. Nothing special. But, as we approach playoff weekend and the Super Bowl, it kinda resonates. More ads will follow this weekend.

Leading up to the game in Miami, consumers can visit Sears Football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes.

by Steve Hall    Jan-22-10    
Topic: Celebrity, Commercials



Die Hard Powers Reggie Watts

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Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.

Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.

more »

by Steve Hall    Jan-14-10    
Topic: Bad, Celebrity, Commercials



Armani Taps The Unbelievable Hotness of Megan Fox

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Those eyes! That waist! Those hips! Those lips! The Come Hither-ness! Yes, we're talking about Transformers hottie Megan Fox. The actress, replacing Victoria Beckham, is the new underwear model for Emporio Armani's Spring/Summer collection. Admire her beauty here.

Fox will also appear in the designer's Armani Jeans campaign.

by Steve Hall    Jan-13-10    
Topic: Brands, Campaigns, Celebrity



Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign

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Ashley Green, who plays the part of Alice Cullen in the Twilight movie series, recently donned painted swimwear for a photoshoot which will make its way to a new SoBe LifeWater campaign. Reportedly, the ad will appear in the upcoming Sports Illustrated Swimsuit issue. The campaign is said to mirror the concept of the issue which will have the models in bodypainted swimwear.

A video of the photoshoot can be seen here and a gallery of photos is here.

by Steve Hall    Jan-12-10    
Topic: Campaigns, Celebrity, Racy



Emma Watson Loses A Leg For Burberry

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Yes. Emma Watson, darling of the Harry Potter movie franchise, is making her way into the world of advertising. Except, she's left one of her body parts behind. In a new Burberry ad, her right leg seems to be missing. Was she recently attacked by a shark? Or did a designer, once again, get a bit overzealous with PhotoChop?

It's beyond comprehension how such an egregious error could go unnoticed by all of the eyes that most certainly saw this campaign before it went out the door. Unless...which is a much more likely scenario...it was released on purpose by Burberry which knew full well the press would eat it up. If that's the case, big points for the marketers behind the brand. If not, someone's getting fired. Or at least sent back to PhotoChop...uh...Shop training.

Update: There's a video of the photoshoot which appears to reveal this ad may not have been a Photoshop Disaster. In the video her leg can be seen behind her brother's leg. Whether or not it's the same pose is up for debate but this seems to confirm our assumption Burberry did this on purpose knowing they'd get press. Watch and decide.

by Steve Hall    Jan- 7-10    
Topic: Campaigns, Celebrity, Strange



President Obama Sells Coats in Times Square

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Those Obamas are everywhere. Whether they like it or not. This time around, it's the President, himself, appearing, without consent, on a Times Square billboard for the garment company Weatherproof. It's an image of the President wearing one of the company's coats when he was standing on the Great Wall of China.

Weatherproof President Freddie Stollmack, who recognized the coat, told the New York Times, "With a magnifying glass, we saw our logo and zipper pull, and we said, 'That's our coat,'"

The image was properly licensed from the Associated Press but Weatherproof failed to obtain necessary permissions from The White House, which has a policy against using the President's image for commercial purposes, for use of the President's image.

more »

by Steve Hall    Jan- 7-10    
Topic: Celebrity, Outdoor, Policy



Dr. Love to Give Dr. Pepper Super Bowl Love

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Dr. Pepper and rock band KISS are getting together to create the brand's first Super Bowl commercial. In the ad, Gene Simmons will revisit his Dr. Love persona for the brand's Deutsch LA-created "Trust Me, I'm a Dr" campaign. Other band members will make an appearance in the spot as well.

The commercial will tout Dr. Pepper Cherry and the company's 125th anniversary.

by Steve Hall    Jan- 6-10    
Topic: Celebrity, Super Bowl 2010



Olympic Hotties Do Stupid Luge Stunts For Nestle

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It's the fake (or not) viral thing again. Just as Kobe Bryant jumped over a moving Aston Martin and did a jump shot over a pool of live snakes, we have 2008 Olympic gold medal gymnast Shawn Johnson (damn, she's cute) and 2006 Olympic gold medal speed skater Apolo Ohno stunting for Nestle.

In a Team Krispies versus Team Chocolate battle, Johnson does a back flip over a moving bobsled and Ohno skates down a luge. While the stunts look very real, the likelihood the handlers behind these two would ever allow them to be put in this sort of danger is highly unlikely.

Fake or not? Who cares. It's marketing.

by Steve Hall    Dec-22-09    
Topic: Celebrity, Video, Viral



Without Environmental Concerns There'd Be No Musicians

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So, according to this campaign from TDA Advertising for Patagonia's 1% for the Planet, musicians would be nowhere if it weren't for environmental causes. There'd be no beaches on which musicians could build their multi-million dollar palaces; there's be no "socially-charged anecdotes" to share at dinner parties and if musicians had no purpose, we all have to listen to music meant for massage therapists.

With POP, print and online, the campaign promotes a 40-song CD from musicians such as Jackson Brown, Mason Jennings and Jack Johnson who donated their work pro bono. All proceeds from the sale of the CD will go to the charity.

by Steve Hall    Dec-21-09    
Topic: Campaigns, Cause, Celebrity










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