Troy Polamalu Sees His Shadow. Six More Weeks of Football From truTV

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Love a good (that's a relative term, of course) Groundhog Day joke? You might like this new Grey-created commercial for truTV which hypes its NFL Full Contact series premiering the day after the Super Bowl. In the ad, Pittsburg Steelers' Troy Polamalu is pulled from hiding. He sees his shadow and it is proclaimed there will be six more weeks of football.

Kinda funny but we're not too sure how well a Groundhog joke will go over after Groundhog day. After all, we are a country that's all about anticipation and lead up. Christmas stuff hyped before Thanksgiving. Valentines Day hyped before New Years. Back to School hyped the days the kids get out for summer. Watching this commercial is going to make people wonder how many months ago they saw Puxatawney Phil. Anyway, look or the commercial in the second quarter just before the two minute warning.

by Steve Hall    Feb- 1-10    
Topic: Celebrity, Commercials, Super Bowl 2010



Panties in a Bunch Over Nike 'Gun Reference' Ad

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Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.

Of course NBA players bringing their guns into the locker room isn't so smart either.

But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...

by Steve Hall    Feb- 1-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Diaper Brand Parodies Georgio Armani David Beckham Ad

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Seems South Korea knows how to make great bedwetting ads. Last week Copyranter highlighted an ad that showed, in vivid color, the dreams of a boy peeing all over the place and enjoying it. This week, GoodNites agency, Diamond Ogilvy, pokes fun at a recent Georgio Armani ad that featured David Beckham.

by Steve Hall    Feb- 1-10    
Topic: Celebrity, Spoofs, Strange



Anti-Abortion Ads Are OK. Why Not Gay Dating Ads?

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So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.

In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?

Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!

The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.

by Steve Hall    Jan-28-10    
Topic: Cause, Celebrity, Commercials, Opinion, Super Bowl 2010



Brett Favre Doesn't Just Play Football

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Kind of a boring ad but if you're into Brett Favre, you might like it. It's from Y&R Chicago and it's for Sears and is pushing TV set sales. It features the football star in a Sears television showroom bantering with a salesman. A little joke is made and that's it. Nothing special. But, as we approach playoff weekend and the Super Bowl, it kinda resonates. More ads will follow this weekend.

Leading up to the game in Miami, consumers can visit Sears Football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes.

by Steve Hall    Jan-22-10    
Topic: Celebrity, Commercials



Die Hard Powers Reggie Watts

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Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.

Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.

more »

by Steve Hall    Jan-14-10    
Topic: Bad, Celebrity, Commercials



Armani Taps The Unbelievable Hotness of Megan Fox

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Those eyes! That waist! Those hips! Those lips! The Come Hither-ness! Yes, we're talking about Transformers hottie Megan Fox. The actress, replacing Victoria Beckham, is the new underwear model for Emporio Armani's Spring/Summer collection. Admire her beauty here.

Fox will also appear in the designer's Armani Jeans campaign.

by Steve Hall    Jan-13-10    
Topic: Brands, Campaigns, Celebrity



Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign

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Ashley Green, who plays the part of Alice Cullen in the Twilight movie series, recently donned painted swimwear for a photoshoot which will make its way to a new SoBe LifeWater campaign. Reportedly, the ad will appear in the upcoming Sports Illustrated Swimsuit issue. The campaign is said to mirror the concept of the issue which will have the models in bodypainted swimwear.

A video of the photoshoot can be seen here and a gallery of photos is here.

by Steve Hall    Jan-12-10    
Topic: Campaigns, Celebrity, Racy



Emma Watson Loses A Leg For Burberry

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Yes. Emma Watson, darling of the Harry Potter movie franchise, is making her way into the world of advertising. Except, she's left one of her body parts behind. In a new Burberry ad, her right leg seems to be missing. Was she recently attacked by a shark? Or did a designer, once again, get a bit overzealous with PhotoChop?

It's beyond comprehension how such an egregious error could go unnoticed by all of the eyes that most certainly saw this campaign before it went out the door. Unless...which is a much more likely scenario...it was released on purpose by Burberry which knew full well the press would eat it up. If that's the case, big points for the marketers behind the brand. If not, someone's getting fired. Or at least sent back to PhotoChop...uh...Shop training.

Update: There's a video of the photoshoot which appears to reveal this ad may not have been a Photoshop Disaster. In the video her leg can be seen behind her brother's leg. Whether or not it's the same pose is up for debate but this seems to confirm our assumption Burberry did this on purpose knowing they'd get press. Watch and decide.

by Steve Hall    Jan- 7-10    
Topic: Campaigns, Celebrity, Strange



President Obama Sells Coats in Times Square

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Those Obamas are everywhere. Whether they like it or not. This time around, it's the President, himself, appearing, without consent, on a Times Square billboard for the garment company Weatherproof. It's an image of the President wearing one of the company's coats when he was standing on the Great Wall of China.

Weatherproof President Freddie Stollmack, who recognized the coat, told the New York Times, "With a magnifying glass, we saw our logo and zipper pull, and we said, 'That's our coat,'"

The image was properly licensed from the Associated Press but Weatherproof failed to obtain necessary permissions from The White House, which has a policy against using the President's image for commercial purposes, for use of the President's image.

more »

by Steve Hall    Jan- 7-10    
Topic: Celebrity, Outdoor, Policy










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