BEP Does 'Flashmob'-Esque Thing for Oprah's Season 24

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Black Eyed Peas partnered with Oprah to celebrate the 24th season of her show, which sought to drum up viewership with big kick-off fetes on Michigan Ave.

The pop band sang I Gotta Feeling onstage while a humongous crowd performed a flashmob dance routine on the floor.

We watched with polite interest, having been forced to watch many a flashmob over the past coupla months (especially since the death of MJ), and were left with three as-yet-unanswered questions.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Social, Trends and Culture



Geek Genes and Victorious Spirit Meld in Nike/Evra Spot

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For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.

This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Good, Social, Video



It's Not A Fart Joke But It'll Do

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Well this is kind of funny. It's not like any of the jokes are new or anything but, sort of like fart jokes, when Aunt Flo comes to visit every month, there's always a bit of a chuckle. No matter how old and tired the jokes are, they still get a laugh.

And that's what's going on in this new Serena Williams commercial for Tampax. The tennis star squares off against Mother Nature on the court and at a press conference. Not sure who wins but there's a lot of balls involved. Oh wait, that's an entirely different category of joke. Sorry.

by Steve Hall    Sep-29-09    
Topic: Celebrity, Commercials



At Least They're Not Pretending to Be Saving Hip-Hop Anymore.*

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Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off "Plant and Inspire" -- a campaign that encourages digital literacy among youth.

The site, linked above, solicits your inspiration and invites you to share creations across socnets. You can also build a snazzy digital flower out of media, sounds and other stuff. Here's a PSA in which will.i.am from Black Eyed Peas sows one out of mean urban earth.

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by Angela Natividad    Sep-25-09    
Topic: Brands, Campaigns, Cause, Celebrity



Russell Simmons Wants YOU to Reduce Your Carbon Footprint

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Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this?

Probably.

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by Angela Natividad    Sep-25-09    
Topic: Campaigns, Cause, Celebrity, Commercials



Crest Grabs Seacrest. Results Less Than Believable

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Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacrest to pimp its new Crest Extra-White plus Scope Outlast? In two new commercials, Secreast uses the product and ends up attracting throngs of hotties like an Axe commercial. The dude just doesn't strike us as a lady's man. Don't know what it is but this isn't working for us.

Oh wait. Crest. Seacrest. Yea, that was too easy to pass up.

by Steve Hall    Sep-21-09    
Topic: Campaigns, Celebrity, Commercials



Milk Won't Just Do a Body Good; It'll Do a Body SHATTERPROOF.

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Milk's seen a fine trajectory: from nondescript white cereal enhancer to mustache marks on famous faces.

Ladies and gents, we have come a long way from the Dixie Chick days. In partnership with X-Men Origins, Wolverine's whipping out his indestructible talons for the Body By Milk campaign.

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by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Celebrity, Magazine



Cheers Alum John Ratzenberger Wishes Patriots Happy 50th

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To celebrate the 50th anniversary of the New England Patriots, Cheers alum John Ratzenberger makes an appearance in this promo which aired last night while the Patriots played at Gillette Stadium. There's nothing really all that special about the video but if you love the Patriots, you'll probably find it interesting.

by Steve Hall    Sep-15-09    
Topic: Celebrity, Commercials



Hugh Hefner Still Gets The Girls. Well, At Least in Commercials

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There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life's material pleasures. And any woman he wanted. Yea, he still has all that but lately, with his increased appearance in advertising, the man has been diminished to a sad characature of his former self. Now he's just a horny old man in a fancy bathrobe.

What's up with all his commercial appearances? Does he need the money or is he just selling out like every other celebrity on the planet? yea, the man still has a sort of jokey appeal and when seen in a commercial, the reaction still nets a little chuckle and grin. But really. What happened to retiring gracefully?

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by Steve Hall    Sep- 9-09    
Topic: Celebrity, Commercials, Creative Commentary



Tap Jennifer's Body

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WITH THE NEW IPHONE APP TO PROMOTE THE MOVIE, ya sick freaks. To promote the upcoming release starring Megan Fox, Tapulous is claiming to be the first iPhone app to run a user-generated contest. (How will I ever sleep now.) Download themes and contest info here.

by Bill Green    Sep- 3-09    
Topic: Celebrity, Consumer Created, Mobile/Wireless, Promotions








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