Hugh Hefner Still Gets The Girls. Well, At Least in Commercials

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There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life's material pleasures. And any woman he wanted. Yea, he still has all that but lately, with his increased appearance in advertising, the man has been diminished to a sad characature of his former self. Now he's just a horny old man in a fancy bathrobe.

What's up with all his commercial appearances? Does he need the money or is he just selling out like every other celebrity on the planet? yea, the man still has a sort of jokey appeal and when seen in a commercial, the reaction still nets a little chuckle and grin. But really. What happened to retiring gracefully?

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by Steve Hall    Sep- 9-09    
Topic: Celebrity, Commercials, Creative Commentary



Tap Jennifer's Body

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WITH THE NEW IPHONE APP TO PROMOTE THE MOVIE, ya sick freaks. To promote the upcoming release starring Megan Fox, Tapulous is claiming to be the first iPhone app to run a user-generated contest. (How will I ever sleep now.) Download themes and contest info here.

by Bill Green    Sep- 3-09    
Topic: Celebrity, Consumer Created, Mobile/Wireless, Promotions



Move Over P Diddy, Dan Aykroyd's Spirits Have Spirits.

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Sorry Sean, Dan's talking about both kinds of spirits and I'm not missing this. It began as an innocuous enough of a PR announcement:

"Actor, screenwriter, musician and now distiller Dan Aykroyd, whose credits include Saturday Night Live, The Blues Brothers, Ghostbusters and Driving Miss Daisy, will sign purchased bottles of his Crystal Head Vodka at the PA Wine & Spirits store at 1218 Chestnut St., Philadelphia, from 4 p.m. to 6 p.m. on Thursday, Sept. 10."

Until you Googled Crystal Head Vodka. How do you not love this guy after watching him talk about spirits? (8 min clip below.) Looking back, the UFO doc sure makes sense now. And the $49.99 pricetag? Genius! People always pay more for the paranormal.

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by Bill Green    Sep- 3-09    
Topic: Celebrity, Strange, Video



It's a Microsite. It's a Facebook App. It's Both!

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Help Andy Murray hit the ball at Radical Messenger. After you sign it first and send it to a friend of course. I think we need a name for the hybrid Facebook-microsite application thing the kids love so much. The Microbook? The Fap? Send your suggestions to the agency who came up with it, Aimaq & Stolle out of Berlin, Germany.

by Bill Green    Sep- 3-09    
Topic: Celebrity, Desktop, Tools



Man That Phil Jackson Dude is Tall

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Hey, when's the last time you hummed you some Cat Stevens? Now you can thanks to T-Mobile's myTouch 3G with full Google Googleness. (Song: If you want to sing out sing out.) Taking a break from Cougar Zeta-Jones, the battle between wireless carriers and browsers ramps up. (Spot below). T-Mobile has basically crafted a pretty smooth spot rivaling all things Apple. While one commenter on YouTube says "I would do Phil Jackson in a heartbeat," I'll just leave it at, um, I like the spot. Throw in a little Whoopie Goldberg and some Jesse James? Celebrity hat trick FTW!

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by Bill Green    Sep- 3-09    
Topic: Celebrity, Commercials



Apparently Naomi Would Rather Wear Fur

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From the People For the Ethical Cashing of Checks files...

Looks like Naomi won't be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)

by Bill Green    Sep- 1-09    
Topic: Cause, Celebrity



Thriller Flashmob Does Trafalgar on MJ's 51st

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All the fun coordinated playtime stuff happens on Trafalgar Square. It gets Beatles karaoke (courtesy of T-Mobile!), it gets turfed, and on Saturday it hosted the largest-ever flashmob to dance to Thriller in tandem.

The event was organized on Facebook and Twitter to celebrate the King of Pop's 51st birthday. The video makes it all feel frenetic and cumbersome, but hey, whaddaya want, it's a bunch of fans on a mission.

Speaking of fans on a mission, remember that one time a sadistic jailer forced 1500 inmates at a Cebu prison to dance to Thriller? Oh, MJ, you impacted the world in ways you probably never imagined.

by Angela Natividad    Aug-31-09    
Topic: Celebrity, Guerilla



This Season's Trend in Gamer Marketing? Necromancy.

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A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar.

The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album.

No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream.

Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck.

Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.

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Sears Does Geek Squad/Real-Time Price Match Thing

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Ho there. Know what we never get tired of? That retail-superhero crap that Best Buy did with Geek Squad and Dell tried doing with Nerd Buddy.

But that's cool, because this is Sears, and you know they're hurtin' for imagination.

In defense of the Sears Blue Electronics Crew, we will say real-time price-checking is neat if it works the way it does in the ad, and we dig how research-intensive purchases, like a new TV, are made to look like a rest-easy impulse-buy process.

The slogan is equally brief: "Sears: Life. Well Spent."

These are the parts we like. The parts we don't: it's derivative, as usual; the piece is too long; and we feel like they tossed in Brett Farve because a celebrity face will ensure at least some campaign love. Also, did they even do the price comparison before Farve OK'ed the buy?

Nice tie-in with the "waffle" joke though. High-five for that, Y&R/Chicago.

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by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Celebrity, Online, Video



Montel's Daughter Promotes Vegetarian Cafeteria Options

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If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?

In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.

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by Angela Natividad    Aug-24-09    
Topic: Cause, Celebrity, Commercials, Political, Television










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