The LA-based denim brand Hudson Jeans has been infused with $30 million in capital from Fireman Capital Partners and has hired Mick Jagger and Jerry Hall's daughter, Geogia May Jagger to front the brand.
Hudson CEO Peter Kim said, "One of the key things the investment allows us to do is further the creative process. When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up."
The creation of the campaign was overseen by Lipman's David Lipman, a Hudson investor and partner at Fireman Capital. Mario Sorrenti photographed the campaign and styling was done by Camilla Nickerson.
To promote a line of Connie Carman- created Couture Planet handbags and accessories made from recycled newspapers, a group of creatives, Keith Lane, Deborah Hines and Frank Rapp put together a series of posters that celebrate the demise of the newspaper poke fun at Prada and call attention to Paris Hilton's apparent lack of readings skills.
A couple weeks ago, we announced the launch of questionably-named mobile company, KGB, a service that offers human answers to texted questions. As a follow up to the launch, another commercial features two guys arguing over whether or not Archie Griffin won two Heisman trophys.
Spokesbabe Elizabeth Bogush just happens to be within earshot of the two bickering men and offers a challenge; the loser gets to wear her skirt. Which, odd an visually unpleasant as that may seem, is a coup for the rest of us becasue we all get to see Bogush flaunt her figure in her underwear.
So A1 Steak Sauce is having a singing contest. People can submit videos of themselves singing about how much they love A1 Steak Sauce. Even Meatloaf (the singer, not the meat) is in on the act belting out his famous "I Would Do AnyThing For Love." ballad. Except, in this case, he'd do anything for A1.
It's sort of funny. But sad also. We'd love to see Meatloaf return to his Bat Out of Hell glory days but that sort of greatness usually only comes around just once so we'll just have to settle for an A1 commercial.
- This is just too WTF weird not to share.
- For the first time in 25 years! Footage of Michael Jackson's hair catching on fire in the Pepsi commercial. Chilling.
- The old Mentos ads (the Freshmaker ones) were great. The new ones, not so much. But they are kind of funny.
- Want to know where the Oscar Mayer Weinermobile is? Just visit Brightkite which the company is using to let people know where to spot the 27 foot long hot dog.
- This is stupid.
- Check out ad:tech's new virtual conference series. The first one is August 4.
Scarlett Johansson, whose chest Woody Allen simply cannot stop staring at, has landed a new spokesmodel gig for fashion label Mango. She follows Penelope Cruz and is featured in a new ad campaign.
Images from the campaign are here.
- Random hot ad of the day with Argentinian actress, singer and model Luisana Lopilato
- All you ever wanted to know about Gen Y and why they're not victims of a coddled upbringing but victims of a poor economy.
- Check out this Huffington Post interview with Alex Bogusky during which he talks about the long term economic impact of social media on traditional media.
- Sounding quite a bit more blabble-mouthed than his "Beuller? Bueller?" days, Ben Stein is featured in a new commercial for online credit service FreeScore.
OK, fine. A Nelson Mandela Day in New York on July 18th can't really be a bad thing, right? After all, the dude did a lot in his lifetime to help a lot of people. Why not celebrate him? But why do we need a video with celebrities holding their hands up for two minutes as some almost Simon and Garfunkel-sounding dude whines about how wonderful the world would be if people just helped make peace on earth with their own two hands.
Oh wait, this is all a good thing, right? Sorry, let's start over.
What's a marketing campaign these days without a dollop up Twitter thrown in for good measure? A bad one if you ask any one of those self-style social media gurus. So it makes perfect sense that, yet again, something's being promoted on Twitter.
This time it's Perez Hilton doing the promoting and Sony Picture's The Ugly Truth getting the tweetlicious hype. According to BlogAds' Henry Copeland, whose company serves ads on perezhilton.com, "Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest."
And yea, the movie's got a great update to the When Harry Met Sally orgasm seen. Except the orgasm isn't fake this time.
Ever wonder where the idea came from for the Duffy Diet Coke commercial in which the singer leaves the stage, grabs a Diet Coke, hops on a bike, sings, rides through a grocery store and then returns to the stage?
Now we know.