In yet another effort to hipify itself with a generation that's never heard of The Sears Catalog let alone even noticed the store in a mall as they scamper by it on their way to Justice, American Eagle or Claire's, retail giant Sears has hired Disney cutie Selena Gomez for its back to school effort.
Wait, wait, WAIT!!!! Back to school? Stop! Stop! Stop!! Can we please start Summer first? Seriously. This is like summer blockbuster movies making their debut in April. Or Christmas promotions beginning the day after Halloween. There are rules here, people. Rules that must be followed. You can't just mess with seasons like this. You can't mess with our heads. Seriously. Why don't we just start celebrating New Year's 2010 today!
Anyway, Selena (Miley? Miley? Where did you go, Miley?), along with Demi Lovato, is Disney's new it girl so if the retail giant's trying to connect with teens and tweeners, they did choose the right spokesperson for its Arrive Lounge effort.
On the site, visitors can vote for the best styles in a series of air band competition videos. Design Kitchen created the work.
Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday.
Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events.
See if you can find Barack Obama, Hillary Clinton and Michelle Obama in this Abraham Lincoln mosaic, part of a perception improvement campaign for Illinois State Bar Association. Created by & Wojdyla (yea, that's not a typo. what's up with these agency names?), the campaign consist of mobile billboards and posters.
Also appearing the in 3,055 head shot image are Stephan Douglas, Clarence Darrow, William Jennings Bryan and (Abe's son) Robert Todd Lincoln.
The campaign will make its debut this Sunday at the Chicago Gay Pride Parade.
To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.
Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.
Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.
We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.
"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.
It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette.
For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J.
30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.
And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.
Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.
Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.
But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.
So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.
Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour.
She's clearly not the geeky kid witch we all took her for -- although this Mary Poppins-esque carpet bag leaves us with the sense she may have a few tricks yet. Or maybe she's just hiding an oversized umbrella that conjures the east wind when she needs to make life-changing nanny trips.
Brought to us by the incomparable Jeremy Dante.
Longtime coach Barry Switzer invades the locker room of the St. Anne's Ladies Lacrosse team, which is more interested in campfires than in kicking some padded ass. Fast discouraged by the ladies' refusal to be pep-talked (which is something we practice in the mirror every morning while primping), he wanders off on a quest for a donut.