Even in Death, Michael Jackson Sells Pepsi

pop_michael_jackson_times_square_pepsi.jpg

Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday.

Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events.

by Steve Hall    Jun-26-09    
Topic: Celebrity, Outdoor, Strange



Barack Obama Helps Improve Perception of Illinois Lawyers

illinois_bar_lincoln_lawyer.jpg

See if you can find Barack Obama, Hillary Clinton and Michelle Obama in this Abraham Lincoln mosaic, part of a perception improvement campaign for Illinois State Bar Association. Created by & Wojdyla (yea, that's not a typo. what's up with these agency names?), the campaign consist of mobile billboards and posters.

Also appearing the in 3,055 head shot image are Stephan Douglas, Clarence Darrow, William Jennings Bryan and (Abe's son) Robert Todd Lincoln.

The campaign will make its debut this Sunday at the Chicago Gay Pride Parade.

by Steve Hall    Jun-26-09    
Topic: Campaigns, Celebrity, Outdoor



Staples Hops the Cause Caboose.

ciara-bag-stuffing.jpg

To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.

Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.

Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.

more »

by Angela Natividad    Jun-17-09    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social



Hammer Pants Flash Mob Molests Skinny Jeans Buyers

hammertime-flash-mob.jpg

We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.

"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.

more »

by Angela Natividad    Jun-16-09    
Topic: Campaigns, Celebrity, Guerilla, Promotions



Dr. Dre Drops Knowledge on Beat-Production and Fountain Drinks

dr-dre-dr-pepper.jpg

It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette.

For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J.

more »

by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun.

breyers-scarlett.jpg

30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.

And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.

more »

by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Online, Video, Worst



Tim Gunn Touts Tide. Consumer Reports Corrects Him

tide_tim_gunn_consumer_reports.jpg

Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.

Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.

But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.

So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.

by Steve Hall    Jun- 9-09    
Topic: Brands, Celebrity, Commercials



Emma Watson Brings Charm to Burberry

emma-watson-burberry-horiz.jpg

Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour.

She's clearly not the geeky kid witch we all took her for -- although this Mary Poppins-esque carpet bag leaves us with the sense she may have a few tricks yet. Or maybe she's just hiding an oversized umbrella that conjures the east wind when she needs to make life-changing nanny trips.

Brought to us by the incomparable Jeremy Dante.

by Angela Natividad    Jun- 9-09    
Topic: Brands, Celebrity, Magazine, Poster, Sponsorship



'Can't' Has No Place in Ladies Lacrosse, Gentlemen.

dunkin-barry-switzer.jpg

Longtime coach Barry Switzer invades the locker room of the St. Anne's Ladies Lacrosse team, which is more interested in campfires than in kicking some padded ass. Fast discouraged by the ladies' refusal to be pep-talked (which is something we practice in the mirror every morning while primping), he wanders off on a quest for a donut.

more »

by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Celebrity, Online



iJustine Tells Us How to Eat A Carl's Jr. Burger

ijustine_carls_jr.jpg

Working with YouTube, Justine Ezarik (iJustine) created a video for Carl's Jr. in which she plays the duel role of Carl's Jr. employee and customer. She perfectly epitomizes the valley girl of yesteryear and, at the same time, the confused customer of today.

Entitled How to Eat a Burger, the video - following the employee/customer exchange - tells us how to eat a burger iJustine style. Yea, she likes to eat her burger with a fork, knife and lots of ketchup. LOTS and LOTS of ketchup. Never quite understood that method but hey, to each their own.

more »

by Steve Hall    Jun- 4-09    
Topic: Celebrity, Opinion, Social, Video










Featured FREE Resource: