Jenny McCarthy Doesn't Smell Like an Ashtray in These Blu eCig Ads

jenny-mccarthy-bikini-pic.jpg

Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.

The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.

With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.

more »

by Steve Hall    Aug- 1-13    
Topic: Brands, Campaigns, Celebrity, Racy



Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

applegate_fruitwater_small.jpg

OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.

more »

by Steve Hall    Aug- 1-13    
Topic: Campaigns, Celebrity, Racy



Sailor Brinkley Does Claire's, Honda Responds Via Vine

sailor_brinkley_claires.jpg

- Christie Brinkley's daughter, Sailor, will appear in her first ever ad campaign at the age of 15 for Claire's.

- Apparel company Primitive has gathered together the hotness of all its models; Christine Mendoza, Alexis Lopez, Justene Jaro and Rosanna Castillio, among others, under the Twitter and Instagram hashtag #primitiveladies.

- Digiday takes a look at why so many media planners are women.

- Working with RPA, Honda, basically copying the Old Spice Response Video campaign, launched a campaign that would respond to people who tweeted why they want a new car with the hastag #wantnewcar

more »

by Steve Hall    Jul-16-13    
Topic: Celebrity



Can You Handle Six David Beckhams?

david_beckham_six_sky_sports.png

If you're a fan of footballer David Beckham, your'e going to love this new Sky Sports commercial in which multiple David Beckhams go through their day staying connected to the sporting world with Sky Sports.

In the ad, we see the Beckhams check sports scores in the morning, pick up the kitchen, leave for work, sit on the couch, head to the coffee shop, make an appearance at and event and then appear, all six Beckhams, to catch a game.

more »

by Steve Hall    Jul-16-13    
Topic: Celebrity



Shaq Puts Tyga in His Place in Footlocker Ad

shaq_tyga_reebok.png

Like an annoying little gnat, rapper Tyga, aka Michael Nguyen-Stevenson, attempts to carry on a conversation with NBA legend Shaq in a new Footlocker commercial created by BBDO New York.

In the ad, Conversation Lift, Tyga and Shaq can't hear each other because of the significant height difference. Enter the Conversation Lift. Tyga uses it to rise to Shaq's level to the two can converse.

The ad touts Reebok's new Shaqnosis sneaker, something Tyga is far too young to appreciate.

more »

by Steve Hall    Jul-15-13    
Topic: Celebrity, Commercials



Robert Pattinson Admires Sexy Legs From Bathtub in New Dior Ad

robrt_pattinson_dior.jpg

Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.

more »

by Steve Hall    Jul-15-13    
Topic: Brands, Campaigns, Celebrity



Jay-Z, Rihanna Just Do It in New Global Budweiser Campaign

budweiser_jayz.png

Hmm. After viewing some of the Translation-created work for a new 85-country Budweiser campaign which features Rihanna and Jay-Z, we can't help but think they could have summed up the entire campaign with a tagline like, "Just Do It."

Oh wait.

more »

by Steve Hall    Jul-12-13    
Topic: Campaigns, Celebrity



Calvin Klein Proves Rooney Mara Has Teeth

rooney_mara_calvin_klein.png

Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.

more »

by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns, Celebrity, Racy



Kenny G Lampooned in Snickers Bites Ad

kenny_g-snickers.png

Poor Kenny G. Once a popular musician and, who knows, maybe still a popular musician but not to us. Anyway, Kenny G makes a semi-unwanted appearance in a new BBDO New York-created ad for Snickers Bites. The ad, which carries the campaign's tagline, "You're not you when you're hungry," pokes fun at a guy who seemingly turns into Kenny G when he's hungry. Not really the sort of guy you want around a testosterone-filled table of guys who just want to get their poker game on.

more »

by Steve Hall    Jul- 3-13    
Topic: Celebrity



Wait, What? Lionel Richie Is In My Refrigerator?

tap_king_lionel_richie.jpg

We love when marketers smartly connect with pop icons from the past. But this connection between Tap King and Lionel Richie is one of the most pitch perfect endorsement deals we have ever witnessed.

In a BMF Sydney-created :60, a man peers into his refrigerator in search of something, anything to quench his yearnings but, as is very often the case when one opens the refrigerator, he finds nothing. That is until he begins to hear a piano.

more »

by Steve Hall    Jun-26-13    
Topic: Celebrity










Featured FREE Resource: