Cartoons, Creators, Chali 2Na Cross Paths for Adidas

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Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)

Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.

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Ajay Bhatt is a God.

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And that's all Intel has to say about that. Oh, and as an addendum: "Our rock stars aren't like your rock stars" -- which is also the name of this campaign, which we so far think is fantastic, because we're members of the Revenge of the Nerds! techieverse.

Big thankee to Adrants reader David for this bad-boy.

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by Angela Natividad    May-20-09    
Topic: Best, Brands, Campaigns, Celebrity, Commercials, Television



It's Another Ozzy Osbourne Ad. We're Sorry.

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Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.

In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).

It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft's already aboard, plus Samsung's planning still more spots.

The one-time dauphin-of-Darkness must be a helluva prince to work with.

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Nicole Kidman Plays the Schweppes Coquette

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Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention.

Ultimately, the fizzy water wins.

Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead.

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by Angela Natividad    May- 8-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Strange, Television



'Got Milk?' Chums Up with White Gold.

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The fruit of their liaison is called the Thrashteurizer, a Facebook game that grants users the chance to win a Gibson guitar, autographed by White Gold, and $500 cash.

Between April 13 and June 21, five more top scorers will get a Thrashteurizer T-shirt. Probably no autographs for those though; the free cotton factor should be sufficient to sustain you.

by Angela Natividad    May- 6-09    
Topic: Brands, Campaigns, Celebrity, Games



Rule of Thumb: Before Molesting Strangers with Nipple Tassles, Be Famous.

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Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.

But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).

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by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Celebrity, Sponsorship, Strange, Video, Viral



Iggy Pop Jiggles Belly for Swiftcover

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We're a coupla months late on this one. But when a shirtless rambling Iggy Pop pushes insurance (--"ON MY INSURANCE!"), you can't let it lie without imposing it on others.

This is better than that one time Gene Simmons tried reigniting relevance through cola. Or almost anything Ozzy Osbourne's ever done for anybody.

Props to @tamega for sharing.

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by Angela Natividad    Apr-29-09    
Topic: Brands, Celebrity, Commercials, Television



Curation v. Scraping, Oprah Over Twitter, Financial Fortune Smiles on Facebook

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- One man's curation is another man's scraping: more on the ongoing drama between pubs that report and 'net-based pubs that aggregate.

- Oprah over Twitter? Guess that means ... absolutely nothing, now that we think about it.

- Stats on motivations of Twitter users. Features graph intros like "A Large Following Doesn't Equate with Intelligence" and "Mixed Feelings about Reciprocity."

- Perspective on your perspectives on Swine Flu.

- Facebook has plen'y of cash, and expects interactive advertising rev to boost sales 70%, COO Sheryl Sandberg ballsily proclaims.

- Stolichnaya is the premier sponsor of Babelgum, which will air exclusive live concert footage from artists like Franz Ferdinand, Stereophonics and Kaiser Chefs; as well as "Bananaz," a film about the Gorillaz.

- Aerocles deconstructs Dominos' approach to social media.

- Saw the Loud n' Clear infomercial on TV last night. This is why we love America. Hold 'til 1:27 for when Enthusiastic Geriatric shouts, "Bingo!" It don't get any better than that.

by Angela Natividad    Apr-29-09    
Topic: Brands, Celebrity, Opinion, Publishing, Social, Sponsorship



Oprah Will Kill Twitter, right?

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Okay, since signing on last week, she has 368,000+ followers. No really, in one day I'm watching her follow count go up literally 20,000 every 4-5 hours. Thing is, when she and all those Mommy Bloggers™ get bored and leave Twitter like Texas leaving the Union, will there be a disturbance in the internet's social media bmi? There could be as they all head to Plurck. How long before she realizes how much of a PITA it is actually is to update and turns it into a "Will Tweet For Oprah!" or "Win a chance to get @ed by Oprah!" daily contest.

So when does Oprah kill Twitter. Before the 4th of July? Labor Day? (By the way, is it proper netiquette to kill a social net after Labor Day?) Vote below adranters.

When Will Oprah Kill Twitter?
  
Free polls from Pollhost.com

by Bill Green    Apr-20-09    
Topic: Celebrity, Social



'Stayin' Alive' Reminds Us that Shoes Make the Man...

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...and what that has to do with razors, we're sure we have no idea.

Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.

The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Celebrity, Good, Promotions, Sponsorship, Video










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