Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural

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- Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding.

- How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.)

- Pretty spiffy ATL ad.

- Havaianas footwear in full bloom around Paris. Almost too pretty to stand.

- Fallon Skimmer.

- Take it straight: we fucking hate this execution.

- Kevin Spacey to do Michel Gondry-directed ad for American Airlines.

- Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.



'It's Called Earth Hour. And it Promises to Be One of the Hugest Turn-Offs Imaginable.'

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Janeane Garofalo, who's cool in a dicey sort of way, lends her spokeswoman clout to the World Wildlife Federation's Big Turn Off.

The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour.

As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?)

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by Angela Natividad    Mar-25-09    
Topic: Brands, Cause, Celebrity, Commercials



Skank Blogging, Web 2.0 for Evil Entities, Schultz Sputters

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- AdWeek Media's Magazine Hot List. The Economist stays tops; Elle, People come in second and third.

- Don't call Liskula Cohen a skank. She doesn't like it and will try getting Google on yo' ass.

- Ever wonder how good the One Club has it? Find out.

- Evil fictional corporations get the web 2.0 logo treatment.

- Starbucks, treading more water with frothy frothy words.

by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Celebrity



Herpes to Go, Cewebrities in the Wild, Banging Power, Calacanis-Style Damage Control

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- @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats.

- Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone?

- Mark Cuban invests in poo-inducing pizza. Just read the story, man.

- More 'net-based teen angst.

- "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes.

- Why Jason Calacanis employed a felon -- or how to handle negative press.

by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Guerilla



Coke's Happiness Factory Shakes the Sleepies Out

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"Happiness Factory 3" continues Coke's Happiness Factory/Open Happiness campaign with a Monday-friendly beginning we can all identify with. Mid-yawn, a guy hits up a Coke vending machine, compelling all the Wonderland creatures inside to yawn too.

There's a bit of authoritative clapping, then some feel-good pop music kicks in. Everyone snaps open their Cokes, and both worlds bloom into quotidian activity.

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by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Sponsorship, Video



Eliza Dushku Busts Out For Hulu

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In this new commercial for Hulu, Eliza Dushku, while strutting across the set, describes her new FOX show, Dollhouse, saying, "It's a potent blend of twisty plot lines and insane action that'll keep your eyes glued and your brain rotting."

And at the exact moment she says "eyes glued," she takes her jacket off to reveal a tidal wave of gyrating pulchritude that does, indeed, keep the eyes glued.

We tip our hat to the Crispin Porter + Bogusky creative team of Dj Pierce and Justin Ebert for ever so perfectly timing their copy to the action on screen. We do, however, wonder just how many times they chuckled at their little joke as the readied the spot for presentation. Nice work, guys.

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by Steve Hall    Mar- 8-09    
Topic: Celebrity, Commercials, Television



JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer'

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- Flashback to Madonna's banned Like a Prayer ad for Pepsi.

- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.

- Tracking (corporate accounts on) Twitter.

- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).

- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.

- JWT launches a blog called Anxiety Index.

- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.



Ad Babe Britney Spears Returns As New Candie's Girl

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For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then...she met Kevin Federline and, well, things changed. No longer was she the darling of global marketers but rather fodder for Perez Hilton, Jezebel and The Superficial. It hardly seemed appropriate to mention her antics here on Adrants so we didn't.

Apart from her ill-conceived appearance on the MTV Music Awards and her recent campiagn for her Hidden Fantasy fragrance, Spears has been all but absent from Adrants for three to four years.

While we're not going to label her return as the new face for Candie's Only at Kohl's triumphant, it's nice to see the girl back in the world of advertising. Yes, she never really left but you do have to admit she did take quite a hiatus.

The deal, which puts Spears in Kohl's 2009 print, TV, online and in-store efforts. ties Britney's sponsorship role to her concert tour which kicks off March 3. And there will be all kinds of Candie's pink along for the ride in the form of VIP pink carpets and lounges.

Tonight, Spears' "First Look" tour video will debut exclusively on the Candie's website.

by Steve Hall    Mar- 2-09    
Topic: Brands, Celebrity, Events, Sponsorship



There is No Nudity in This Christina Aguilera Perfume Campaign

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When a campaign has the tagline, "Sometimes it's all you need to wear," some would assume the imagery accompanying the tagline would involved a degree of nudity. One would usually be right but not this time.

For a recent ambient campaign Tel-Aviv agency Mizbala did for Christina Aquilera's new perfume in Israel, the agency placed tens of thousands of clothes hangers with perfume samples attached around Tel-Aviv.

While we're sure someone cold have taken this down the more crass road of, say, nude models prancing around the street with vials of the pefume hung from their necks, we're guessing the hanger approach was a lot cheaper, much easier to manage and a bit less potentially offensive to some.

Here's a video highlighting the campaign.

by Steve Hall    Mar- 2-09    
Topic: Celebrity, Guerilla, Promotions



Clean Coal is So Clean It's An Air Freshener

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Hmm. So Crispin Porter + Bogusky asks the Coen Brothers to do a spot for their client, The Reality Coalition, to poke fun at the notion there's such a thing as clean coal. Aside from the irony of the word "coal" being in the cause group's name, the Coen Brothers do an OK job withe the cheesy spokesman approach.

In the commercial, the spokesman says, "clean coal harnesses the awesome power of the word clean," as the wife half of the couple he's speaking to sprays black clouds out of an aerosol can. Complete with coughing kids, the spots also claims "clean goal is supported by the coal industry, the most trusted name in coal."

You see? Just like the word clean guarantees your clothes will be clean in laundry detergent ads, the word clean in clean coal ads assures the same, right?

by Steve Hall    Feb-27-09    
Topic: Cause, Celebrity, Commercials, Strange








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