Didn't You Hear pointed us in the direction of "Fast girls, Fast cars, One wild ride" -- two sponsors' attempt to penetrate the hype wormhole opened by the Ken Block Gymkhana practice video (which is also sponsored, just less obviously).
Sports Illustrated poster girls Melissa Haro, Jessica Hart and Damaris Lewis ease into respective Nissan 370Zs and demonstrate the car's uber-fun-and-fastness by grabbing onto things, throwing their arms up and shrieking like they're on Medusa.
The 370Z is cool and all, but this whole setup feels terrifically desperate. Then again, we usually react poorly to anyone who prefaces a pitch with "They're in for the ride of their lives!"
For you intellectual sadists, there are laughs to be had in the YouTube comment stream.
Remember those Little Thickburger commercials from last year? Riffing off that, Hardee's launched an ad generator app so fans could create their own Thickburger comparisons.
The company expected maybe one or two to shine, but it turns out about 16 spots turned out to be broadcast-quality. (Though when you think about it, it's a pretty tough formula to screw up: [Big thing. Little thing.] Extra points for wordplay.) See them here.
"And we didn't even offer them a million dollars. Or anything for that matter," Hardee's added, puffing its chest out for extra effect.
Uh Oh. The Wimpy Swimmers of America cause group is about to get their undies in a twist. As will, no doubt, Bob Garfield. Yes, after its Speedwalker ad offended gays (and Bob Garfield), which we never quite understood, Snickers is out with another Mr. T ad which takes on wimpy "toe dippers" who cower at the thought of swimming in water that isn't a perfect 85 degrees.
"You makin' me mad, sucka!"
"It's time to get in the pool, fool!"
"Take that, toe dipper!"
"I hate flying so this better be the last time I hear you crying!"
"Get some nuts!"
Yea, baby! Classic Mr. T.
- zOMG: grainy shots of Ashton and Demi! This cinches it: following celebrities on Twitter is almost as rad as following them around in real life. (Diggin' how the NYT actually quotes Kutcher's tweets, as if to prove THIS IS ALL REAL.)
- Gmail went down early this morning, and it's like the universe exploded.
- We actually ate this.
- BrightKit, a management/metrics dashboard for multiple Twitter accounts, changed its name to HootSuite and went pro-bono. (That is, it's no longer trying to charge a fee for services.) To compensate, it's selling display ad space above webpages whose links are shortened via ow.ly (HootSuite's version of tinyURL) -- meaning you could, in theory, make money (or build brand awareness...?) by spreading Twittersphere link-love.
- Fake Steve Jobs makes "wah" noises over monetizing blogging.
- Coca-Cola's Urge looks suspiciously like Coca-Cola's Surge. Remember the aftertaste on that stuff?
- Wedding the Sex and the City model to kitschy "Cathy": just one more lovechild the universe didn't need. Especially in the name of Baked Lay's.
- "True statements can be libelous if published maliciously." Wait ... what?!
Red Bull's partnered with Oakley to build a secret half-pipe behind Colorado's Silverton Mountain -- all so snowboarder Shaun White can have somewhere to train. (Okay, okay, it's not just for Shaun White.)
The space is closed off to the public and can only be accessed by snowmobile or hellie. Word has it the thing cost $500,000 to build.
Just goes to show -- brand love pays dividends as long as you stay away from other kinds of pipes.
From the Adrants mailbag:
My skater friends have been sending me a link all day long that shows a blatant - and I mean blatant - BBDO rip off of a [Spike Jonze] directed skateboard video [...]. The original was from the most popular skate video in years, but obviously, someone's creative director hadn't seen it:
o Original, and far superior.
o The fraud.
The only way that is legit, would be if Spike did it himself... but quality-wise, it just doesn't stand up.
The ad labeled "the fraud" was put together by BBDO Mexico for Snickers, oddly enough. Pro-skaters Steve Berra and Eric Koston are so pissed about the Spike Jonze rip-off that they posted it on their blog and are trying to drum up some righteous rage.
More on this over at Agency Spy, which has a translation for the Mexican Snickers spot as well as comment from Berra.
From George Parker's favorite agency, Draft/FCB, comes this recent commercial for Kmart which hypes the Al Harrington-designed $34.99 Protege sneaker. Working with Draft/FCB, production company Superfad did some live action and animation work that was designed to be "an authentic representation of their [the shoes] origin."
In the spot, we have Harrington shooting hoops. He then talks directly to the camera while holding out his hand on which several animations depicting the shoes origin, its price point, its features and its performance characteristics. dance about.
In this cockle-warming story about a hyperventilating geek who now wears onesies and gets his pick of trophies (both metal and collagen-enhanced), Tony Stewart reinforces the power of Swagger.* The Old Spice product previously de-geeked Brian Urlacher and LL Cool J.
Actually, LL Cool J's still pretty square. Sometimes getting all muscly to stop being square will only make you squarer.
But we digress. What were we talking about? Oh yeah, the Swagger campaign. It's starting to feel a little less highlariously kitsch-tacular and more like Axe/Lynx. Which sucks because once upon a time, both brands were uniquely neat, and now they're almost exactly alike, except Old Spice is too red and Axe/Lynx is too potent.
Work by Wieden + Kennedy/Portland -- which succeeded, as always, in stimulating provocative discussion on YouTube.
- Danny Devito turns his sloppy drunk The View appearance two-ish years ago into his own branded product: Danny DeVito's Premium Limoncello.
- Helen Hunt has directed a commercial for TrueNorth snacks which will appear on The Oscars.
- Barbie gets fat.
- Agency Spy scored an interview with Sir Martin Sorrell.
- Mandy Moore has signed with Procter & Gamble to...sell laundry detergent? WTF?
- Size matters and sometimes things itch.
Hilary who? Oh right. Hilary Duff. Remember her? The child starlet everyone was flipping out over a few years ago for losing so much weight she turned into a skeleton? Well, she's hooked up with Diet Coke (hmm, not a good sign?) and will appear during the brand's third Diet Coke Style Series February 17 at the Reuters Studio in Times Square.
Along with fashion designer Christian Siriano, supermodel Heidi Klum and former Glamour West Coast Editor Rachel Zalis, Style Series will follow Duff, who we dubbed "the new ad babe in town" six years ago," as she makes her way through Mercedes Benz Fashion Week and interview her about her music, fashion and upcoming role as Bonnie in Bonnie & Clyde
Siriano will share his latest fashion with a runway show. Klum will talk about her Heart Truth Red Dress Collection Fashion Show. And Zalis will interview the pair prior to the show.
And here we thought it was Pepsi which was obsessed with celebrities.