From George Parker's favorite agency, Draft/FCB, comes this recent commercial for Kmart which hypes the Al Harrington-designed $34.99 Protege sneaker. Working with Draft/FCB, production company Superfad did some live action and animation work that was designed to be "an authentic representation of their [the shoes] origin."
In the spot, we have Harrington shooting hoops. He then talks directly to the camera while holding out his hand on which several animations depicting the shoes origin, its price point, its features and its performance characteristics. dance about.
In this cockle-warming story about a hyperventilating geek who now wears onesies and gets his pick of trophies (both metal and collagen-enhanced), Tony Stewart reinforces the power of Swagger.* The Old Spice product previously de-geeked Brian Urlacher and LL Cool J.
Actually, LL Cool J's still pretty square. Sometimes getting all muscly to stop being square will only make you squarer.
But we digress. What were we talking about? Oh yeah, the Swagger campaign. It's starting to feel a little less highlariously kitsch-tacular and more like Axe/Lynx. Which sucks because once upon a time, both brands were uniquely neat, and now they're almost exactly alike, except Old Spice is too red and Axe/Lynx is too potent.
Work by Wieden + Kennedy/Portland -- which succeeded, as always, in stimulating provocative discussion on YouTube.
- Danny Devito turns his sloppy drunk The View appearance two-ish years ago into his own branded product: Danny DeVito's Premium Limoncello.
- Helen Hunt has directed a commercial for TrueNorth snacks which will appear on The Oscars.
- Barbie gets fat.
- Agency Spy scored an interview with Sir Martin Sorrell.
- Mandy Moore has signed with Procter & Gamble to...sell laundry detergent? WTF?
- Size matters and sometimes things itch.
Hilary who? Oh right. Hilary Duff. Remember her? The child starlet everyone was flipping out over a few years ago for losing so much weight she turned into a skeleton? Well, she's hooked up with Diet Coke (hmm, not a good sign?) and will appear during the brand's third Diet Coke Style Series February 17 at the Reuters Studio in Times Square.
Along with fashion designer Christian Siriano, supermodel Heidi Klum and former Glamour West Coast Editor Rachel Zalis, Style Series will follow Duff, who we dubbed "the new ad babe in town" six years ago," as she makes her way through Mercedes Benz Fashion Week and interview her about her music, fashion and upcoming role as Bonnie in Bonnie & Clyde
Siriano will share his latest fashion with a runway show. Klum will talk about her Heart Truth Red Dress Collection Fashion Show. And Zalis will interview the pair prior to the show.
And here we thought it was Pepsi which was obsessed with celebrities.
Are you an Iron Maiden fan? Who the hell is Iron Maiden you ask? Well, do your homework or just move on to the next story. For those who care, you can get another glimpse of the heavy metal band in action in Iron Maiden: Flight 666, a documentary premiering next month at the SXSW Film Festival.
Wait, what? Adrants writes about advertising, right? Not movies. Well yea but since a lot of you are going to be in Austin for the Interactive portion of SXSW, we thought we'd give you something else to do once you tire of panel babble, keynote pontification and too much free booze.
Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.
The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.
- George Parker is out with his new book; The Ubiquitous Persuaders. Buy it now!
- Moo Tags. Yea, me too.
- Here are five must-have ingredients for any Steven Segal movie. It promotes the recent release of one of his DVDs. He still makes movies?
- Here's a parody of The New York Times Weekender commercial featuring Paul Rudd.
- And yes, like everyone else, we have to air Arnell Groups dirty laundry in the form of their hyper-pretentious, buzz word-happy, brand blather-filled brief for the work it did on the new Pepsi logo. Please Arnell, tell us the whole thing was a joke and you're all laughing at us now. Please?
In a video from a guy who can only be described as the archetypal high school geek, 50 Cent takes a lashing for his continued penchant to sell out to any brand who will have him. From Vitamin Water to a line of men's cosmetics condoms to a video game to a movie, 505 cent is now on to sex toys.
Female First reports, "The sexy rapper is desperate to release a line of condoms and waterproof sex toys designed to excite his female fans and make them feel closer to his idols."
To which our archetypal high school geek reacts, "My God. 50 Cent is just whoring himself out. First he's doing commercials for Vitamin Water then its a make up line and then...he makes a dildo of his own dick? What else is he gonna do? Fiddy cent diapers fo yo little gangsta?"
- Speeding could turn you into Haley Joel Osment.
- The Marijuana Policy people are boycotting Kellogg's for firing Phelps for smoking pot, even though he's been nailed in the past with a DUI. They feel this is hypocritical because pot doesn't necessarily kill; it just makes you real, real sleepy.
- So Good is boycotting Kellogg too, as is HuffPo.
- Guerrilla Comm rebrands.
- Twitter to charge brands for use. No word on how.
- Dame Edna for MAC.
- French billboard rage.
- Radiohead licensed
House of Cards one of its songs to a homeless shelter for an ad, dubbed "House of Cards," that breaks this month.
- "Twitter for sports." And then our eyes rolled back in our heads, and then we died.
- BFFs with the Wicked Witch of the West. She seems fun. DDR, your house or mine?
- The question we all must ask. Sometime.
- Shepard Fairey, the guy who did that Obama/Hope poster we all love to wheatpaste on walls that don't belong to us, gets arrested before his first solo art show. Duuuude. Sux.
- Scroll down to the part that reads "cb with a Flair."
- Intern sweatshop haiku.