On January 18, 2009, Lebron James will announce his "first love." Will it be football? Will it be basketball? Will it be to become a rapper? Those are the speculations surrounding a recently released video in which James faces an audience and says, "First of all, I want to thank everyone for coming out here today. After having a long discussion with friends and family, I've decided to follow my first love."
Thankfully, we won't have to speculate for much longer but it's likely this is tied to Nike. If it were simply an announcement as to his desire to play another sport or become a rapper, there'd likely not be paid advertising on Google promoting the video.
Whatever. We'll know Sunday.
UPDATE: One theory points to his first love being Reebok and all this is is yet another marketing stunt.
As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.
Here's a trope you might've seen before: pubescent boy's fantasies, realized.
And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."
Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.
As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.
We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.
Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.
See prints here.
Five-time Olympic medalist Nastia Liukin invades fashion rags for BCBG Max Azria. The limber gymnast brings physical abandon and sugar-plum-fairy guilelessness to a medium dominated by sullen, overposed divas.
Just another treasure from the haute coffers of Jeremy Dante.
Visa first captured Liukin's porcelain ballerina quality in this ad for its "Go World" campaign, which aired during the Summer Olympics. Shortly after the Games, honey was deluged by spokesmodel opps. Clamoring suitors included Cover Girl, Vanilla Star and Wheaties.
"Purple is the new black," proclaims a PR guy in an emailed preamble about his love of grape juice, which has been "much maligned as a sugary kids' drink that can't be natural (what could possibly be that purple, right?)."
In that manic light, Welch's, whose purple is 100% au naturelle, enlisted "food scientist" Alton Brown of the Food Network's Good Eats program.
Behold as he vindicates Welch's time-tested, suspiciously picturesque juice production practices. ("At Welch's, squeezing CON-cord grapes into natch'rel juice releases TONS of anti-awx-idants called ... po-lee-fee-nols.") He even takes time out of his day to teach us the Latin name for the Concord grape. (Veetis Labrewsca, baby.)
Boy does that ad work up a thirst. As well as a curious craving for Eucharist bread. "Uh-maaaay-zing little fruit." Thanks for your endorsement, Alton Brown!
Jeremy Dante -- a human repository of unbearably fashionable things -- sent us more imagery from the ongoing Madonna for Marc Jacobs/Louis Vuitton campaign.
These shots are decidedly more burlesque and pushy than the last ones, which pushed the aesthetic envelope but still maintained a semblance of cool grace and timeless decadence, yada-yada.
Hear me out. Madonna rocks hard and all, but she's past the point where we're willing to see her deep-throat lollies or -- heaven forbid! -- give us a youthfully woozy crotch shot in her Diamond Dog undyroos.
Diggin' this naughty spread of her draped over the chairs, though. It's so Virgin meets the New Wave.
- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.
- Which Dog are You?
- "They only met once, but they stayed crunchy forever."
- Sam L. Jackson fronts for Virgin Media Broadband.
- "Fast casual" wha...? McD's training film.
- UK's Benylin is in the dog house for using ads to teach people how to call in sick.
Page takeovers work well if done properly, like this recent one for Ford. If, on the other hand, all they do is obnoxiously plaster a website with an endless array of banners - even if they are gorgeous images of Anne Hathaway and Kate Hudson - the only thing they accomplish is to make one wonder if a million pop ups just opened in their browser.
- The New York Times is pushing front page display ads. It's hard times, yo; deal with it.
- Shoot creative briefs and account execs. As in, whoosh-whoosh, bang-bang.
- TBWA dubbed AdWeek's top agency of '08.
- Top 25 fictional sci-fi movie ads. Slurp.
- BREAKING NEWS - Steve Jobs is sick.
- Facebook peaks on Christmas Eve. Merry Christmas, Mark Zuckerberg!
- Israel tweets.
- Planning for your demise? Give your organs to the girl, not the tin jar.
On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono's beloved John Lennon.
OLPC's mission is to bring cheap, sturdy laptops to the world's poorest children. So paint your sympathetic face on as a freshly conviction-laden (if nasal) Lennon compares giving a child a laptop to the vision he shared through his music. At the end, the Walrus himself appears, piped in from the great beyond through a kid computer with Shrek ears.
Negroponte ought to learn from his profitable peers. Resuscitating a dead guy -- particularly one whose yearning for peace has been used to sell everything from diapers to ice cream -- never works in your favor, no matter how noble the intentions. In fact, it's about as disturbing as watching a demented technophile play puppeteer with a decomposing marionette.