It seems to be celebrity week here in the ad business. not that that's anything new but in just the past few days, Mariah Carey signed with Elizabeth Arden and Kate Moss signed with both Calvin Klein and Nikon. Now Maria Sharapova has signed with Land Rover to front the SUV-maker's marketing. As part of the deal, Sharapova will get an land Rover for her own use and she'll participate in retail promotions and events. As ApeChild predicted 2.5 years ago, Sharapova would become one of The New babes of Tennis.
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It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
It's not only vacuous Hollywood starlets and super models that are slapping their names on the latest fragrance. It's also Toronto Blue Jays pitcher Gustavo Chacin who's working with Leslie Cosmetics to create one. It was a long running joke among local sportscaster that Chacin's last name sounded like a perfume and that he should create one. Well, the jokesters have had their way and last week, Chacin spent the day at Leslie labs sniffing up the right combination of fragrances to call his own. no word on when this will be marketed.
Despite the brand bailout following Kate Moss' cocaine dalliance, Calvin Klein, who Moss had been with fourteen years ago when she appeared along side Marky Mark (Mark Wahlberg) as he was then known, has re-signed the supermodel to in a new ad campaign for the brand. Moss will appear in ads along with Jamie Dornan, formerly of Keira Knightley boyfriend fame and a model for Calvin Klein since 1992. The deal is worth about $890,000 U.S. dollars. Ads were shot over this past weekend in New York and will begin to appear Fall 2006.
Mariah Carey has signed a global licensing and marketing deal with Elizabeth Arden to create and promote a fragrance line using the pop star's name. The line will be introduced Spring 2007 and it's reported Carey will be involved start through finish from product development to marketing promotion. Carey joins Britney Spears who already has a fragrance line with Elizabeth Arden.
We're told Tom Hanks is set to star in a Gus Van Sant-directed Universal movie based on a fictional memoir/book proposal called How Starbucks Saved My Life by former JWT exec Michael Gates Gill, son of long time The New Yorker writer Brendan Gill. We're not sure, though, how much the movie's going to focus on advertising because the premise involves a man in his 60's who gets downsized, goes through a divorce and gets a job at a Starbucks. A book, published by Penguin Imprint Gotham Books is also on the way. Let's hope, since this is written by someone who actually spent time in the business, we don't end up with account executives creating ads in the movie.
Betty Crocker has connected with Ghost Whisperer's Jennifer Love Hewitt to help promote the company's Bake and Take Day, a meals-on-wheels sort of event March 31. Love Hewitt will deliver meals to area residents in need. "I'm very happy to be working with Betty Crocker and the Bake and Take program," said Hewitt. "It's a wonderful way to raise awareness about the importance of giving back to people in your community by working with organizations that directly contribute to a person's well-being, not only by providing nutritious meals but also human contact and interaction."
In a direct to consumer campaign for drug treatment protocol Prometa (how whacked is that? take drugs to get off drugs) the late Chris Farley's face will be seen on billboards and online. The headline is, "It Wasn't All His Fault." Farley's brother Tom approved the former 'SNL' star's appearance in the campaign after having become familiar with Prometa last year. Print and TV will folow later this year. View the billboard here.
Oh, it's been what, a few days since we lobbed a piece of pointless editorial fluffery at you simply to put an image of a hot girl on the site? We don't want to break our track record so we'll give you this little piece about how nobodies rise from the muck of MySpace to celebrity status. Yes, MySpace member Tila (Nguyen) Tequila, who says she has the world's most popular MySpace page has graduated to the April cover of StuffMySpace Makes magazine. This at the same time Ad Age's Simon Dumenco says obsession with celebrity is dying and Gawker has asked readers to stop sending in C and D list celebs for its Gawker Stalker feature. As long as your hot and you have a camera on you, you are a celebrity.
That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.
The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.
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