Kenny G Lampooned in Snickers Bites Ad


Poor Kenny G. Once a popular musician and, who knows, maybe still a popular musician but not to us. Anyway, Kenny G makes a semi-unwanted appearance in a new BBDO New York-created ad for Snickers Bites. The ad, which carries the campaign's tagline, "You're not you when you're hungry," pokes fun at a guy who seemingly turns into Kenny G when he's hungry. Not really the sort of guy you want around a testosterone-filled table of guys who just want to get their poker game on.

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by Steve Hall    Jul- 3-13    
Topic: Celebrity

Wait, What? Lionel Richie Is In My Refrigerator?


We love when marketers smartly connect with pop icons from the past. But this connection between Tap King and Lionel Richie is one of the most pitch perfect endorsement deals we have ever witnessed.

In a BMF Sydney-created :60, a man peers into his refrigerator in search of something, anything to quench his yearnings but, as is very often the case when one opens the refrigerator, he finds nothing. That is until he begins to hear a piano.

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by Steve Hall    Jun-26-13    
Topic: Celebrity

James Van Der Beek Over Acts For


For its latest entry in its All Drive, No Drama campaign, has employed James Van Der Beek, heart throb from Varsity Blues and Dawson's Creek, to add some drama to a commercial that touts the fact buying a car with is, well, drama-free.

In the ad, when an exchange between a customer and a car dealer isn't quite dramatic enough, the car dealer brings in Van Der Beek to deliver a dramatic line from Varsity Blues. Sadly, Van Der Beek has never been, shall we say, a very dramatic actor.

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by Steve Hall    Jun- 6-13    
Topic: Celebrity

Brad Pitt Helps Benjamin Moore Repaint Main Streets Across North America


The Martin Agency is proud to present its first work for Benjamin Moore since winning the account in February. Entitled Main Street Matters, the new campaign features a television commercial voiced by Brad Pitt with support from social media and digital ads.

The campaign urges Americans (or anyone, really) to vote for their favorite Main Street to be entirely repainted by Benjamin Moore. It's not very clear at first how to vote. (Click a state or provence on the map and then select a town within.)

Voting will be open through June 30 and painting and renovations will commence in 20 cities from July 2013 through May 2014

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by Steve Hall    Jun- 3-13    
Topic: Campaigns, Celebrity

Former NFL Defensive Tackle Tackles Bladder Leakage


Former NFL football player Tony Siragusa is fronting a new Depends campaign entitled Guard Your Manhood. The campaign aims to serve the needs of 23 million men who suffer from bladder leakage. The campaign, which takes the whole man-cave approach to things -- just to be absolutely sure no man feels like a wuss for having this condition -- introduces a line of Depends designed specifically for men.

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by Steve Hall    May-15-13    
Topic: Celebrity

Katie Couric And Daughters Front New 'Got Milk' Campaign


Debuting today during her talk show, Katie Couric along with her two daughters, Elle 21 and Carrie 17, will appear in a new Got Milk commercial. Couric was asked to be part of the campaign when her daughters were younger but felt the timing wasn't right and she didn't want them in the spotlight at an early age.

Of her and her daughter's participation in the campaign now, Couric said, "They're older. I'm really proud of them. I think they've turned into exemplary young women. I thought it would be something fun."

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by Steve Hall    May-10-13    
Topic: Celebrity

Boyz II Men Croon in New Old Navy Airplane Ad


Is it just us or is there a weird white/black vibe going on in this latest installment of Old Navy's airline-themed, Julie Hagerty commercial which features Boyz II Men singing "I'll Make Love to You"?

Created by Crispin Porter + Bogusky, the ad has the boyz sashaying their way up the airplane aisle along with a group of women doing the same. After a bunch of lyrical loolooloo-ing, a woman babbles on about how many compliments she's received on her white jeans and then says, "white is the new blue."

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by Steve Hall    May- 9-13    
Topic: Celebrity

Leonard Nimoy and Zachary Quinto Are Spock v. Spock in Audi Ad


Pitting old versus new, classic versus re-imagined and old versus young, Audi is out with a tow-and-a-half minute video which features Leonard Nimoy, who first played Spock in the 1996 television series Stark Trek, and Zachary Quinto, who currently plays Spock, racing wach other to a golf club. Quinto is in an Audi and Nimoy in in a Mercedes.

The two have a witty reparte with one another on their way to the club but it's when they both arrive at the club that the real fun begins. True Star Trek aficionados will love it.

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by Steve Hall    May- 7-13    
Topic: Celebrity

Isaiah Mustafa Plays Obama in Israeli Beer Ad


Old Spice guy, Isaiah Mustafa has whipped out his Old Spice persona and lent it to Israeli beer brand Maccabee for an ad created by Allenby Concept House. In the ad, a man's distaste for Maccabee results in Mustafa -- acting very Presidential in an oval office of sorts -- turning the situation into a national issue of epic proportion.

It's garnered 572,000 views on YouTube so it can't be all bad, right? That man's gotta work and what better gig than an overly long overseas commercial in which he can turn his towel-wearing Old Spice character into Presidential stateliness?

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by Steve Hall    May- 2-13    
Topic: Celebrity, Commercials

Beyonce Boogies on the Beach in Bikini For H&M


Ever since Beyonce strutted her stunningly curvaceous bootyliciousness from car to Pepsi machine ten years ago, we've had a thing for the girl. And the girl, it seems, has a thing for advertising.

Beyonce, who recently appeared in a 180LA-created commercial for Pepsi in which she vanquishes her past hotness, now be seen strutting her stunningly curvaceous bootyliciousness across a tropical beach for H&M.

In the ad, Beyonce is accompanied by her own soon-to-be released song, Standing in the Sun.

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by Steve Hall    Apr-30-13    
Topic: Celebrity