Sean John Extends Puke-Inducing Campaign to Video

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In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.

The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.

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by Steve Hall    Dec- 2-08    
Topic: Campaigns, Celebrity, Creative Commentary, Video, Worst



TD Bank Uses Regis and Kelly Puppets to Attract Young People.

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And it's like ... it's like ... a less funny Terrence and Phillip.

By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television



Adidas House Party A Celebrity Hipster-Fest

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Everyone loves a good house party, right? Especially one with lots of good music, dancing, (drug-induced?) finger painting, pixie dust, fireworks, gambling and celebrities. So if this all came together and Russell Simmons, DMC (nice guy), Ilie Nastase, David Beckham, Kevin Garnett, Young Jeezy, Katy Perry, Estelle, Ting Tings, Missy Elliott, Jeremy Scott, Kazuki, Dynamo, Ryukyudisko, Afra, Method Man, Redman, Mark Gonzales showed up, it'd be the perfect party, right?

Sadly, it's just an ego-fueled, self-indulgent, hipsteresque celebu-fest akin to, oh, say, the recent AgencySpy party (kidding, Matt. Seriously!) masquerading as an Adidas commercial. And if this weren't enough, there's a two minute version of the commercial coming out after the New Year.

by Steve Hall    Dec- 1-08    
Topic: Campaigns, Celebrity, Commercials



Throw Your White in the Air Like LeBron!

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For his signature sneaker the Zoom LeBron VI, "Chalk" lovingly exploits LeBron James' habit of throwing talcum powder into the air before each game. Watch as others follow suit -- with contagiously patriotic reverence -- to the slightly narcotic Candyman by Cornershop.

The spot aired on Thanksgiving day and features cameos by Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and Lil' Wayne. By Cohn & Wolfe in tandem with Wieden & Kennedy/Portland.

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Sexting, Nuggnuts, Blogger Bailouts, In-Game Ads on Saints Row

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- Massive inked a multi-year, in-game ad deal with THQ. So far, the only game that will for certain feature dynamic advertising is Saints Row 2.

- Queen Rania of Jordan has won the first-ever YouTube Visionary award for her daily videocast. I kind of love her.

- Six Apart has launched something called the TypePad Journalist Bailout Program. Under it, about 30 ex-bloggers or journalists will receive a free TypePad Pro account, tech support, representation on Blogs.com and auto-enrollment into Six Apart's ad network. 300 applications were received in less than two weeks.

- "Diddy is so Sarah Palin."

- Close-up on crotchvertising.

- New buzz word: sexting! Almost as fun as nuggnut. (Click on "Nuggnut pledge" for awesome brainwashing action.)



Sean John Fragrance (Campaign) Induces Puking

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This new Sean Combs ad appeared in the recent issue of GQ. When the page was tuned and the ad appeared, the immediate reaction was to rewrite the headline to read, "I Am Played Out" or "I Am So Full of Myself I Want to Make You All Puke." Yea, it's a new campaign for Diddy/Puff Daddy/P. Diddy/Sean John, Combs/Whatever's new fragrance.

After seeing the billboard for the campaign in New York, AgencySpy wrote, "Oh my god. Barf and barfier." Indeed. After the pages of GQ turned to reveal this ad, a little puke did, indeed, find its way up to the mouth.

Angela saw the same ad in December's Vanity Fair. Her reaction here. (Note how it also involves a barflike physical reflex.)

by Steve Hall    Nov-25-08    
Topic: Celebrity, Worst



Kristen Johnston Nude. For PETA.

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Here's a confusing metaphor. B-list star Kristen Johnston poses as Lady Godiva -- who rode a horse naked through Coventry to win a break on her husband's taxes -- in order to raise awareness about the hazards of horse-drawn carriages.

"Don't get taken for a ride," the ad reads. "Horse-drawn carriages are cruel."

I guess. Good fodder for the portfolio though -- a Maraschino cherry topping fine oeuvres like Austin Powers: the Spy Who Shagged Me and Strangers with Candy.

by Angela Natividad    Nov-25-08    
Topic: Campaigns, Cause, Celebrity, Magazine, Poster, Strange



Tiger Woods Out As GM Spokesman

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With GM citing the poor economy and Woods citing the need to spend more time with his family, GM and Tiger Woods have parted ways reports Advertising Age (story not up yet). GM and Woods have worked together for nine years with Woods appearing an several commercial and playing in the Buick Open.

by Steve Hall    Nov-24-08    
Topic: Brands, Celebrity, Sponsorship



YouTube Goes Live, Grammys Not Yet Threatened

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This past Saturday night, YouTube held its YouTube Live event sponsored by Virgin, Flip, Lionsgate and Guitar Hero. The event, broadcast live from Fort Mason Center in San Francisco, included performances from Tay Zonday, will.i.am, Katy Perry, Joe Satriani, Bo Burnham, Michael, Buckley, Lisa Nova, Beardyman and many more. It was a geek fest to end all geek fests. But where was LonelyGirl16? Gary Brolsma? Syncsta (Barbie Girl, What is Love, Numa Numa, Ballroom Blitz Celebrate)? Tron? And all those other YouTube geeks?

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by Steve Hall    Nov-23-08    
Topic: Celebrity, Good, Online, Video



Disney Career Guarantees Nudity

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So what does an "aging" Disney star do when she gets too old for Mickey? She gets nude, takes pictures, puts them on her laptop, loses the laptop at JFK, reports it stolen and then attempts to twist the whole thing into a career-shifting media frenzy. But unlike her younger Disney brethren, Miley Cyrus and Vanessa Hudgens who accidentally (or so it is assumed) found themselves in compromising positions, 25-year-old Cheetah Girl Adrienne Bailon's "compromising position" was entirely planned by her publicist Jonathon Jaxon.

Yes, the girl might as well be a grandmother in Disney's eyes. After a successful run with three Cheetah Girls movies and musical tours, the Cheetah Girls movie franchise has come to a close and Bailon will seemingly be put out to pasture to fend for herself in the "grownup world."

And so it goes. The blunt transition from Disney to adulthood, never an easy one, plays out again. It will happen (is happening) with Miley Cyrus, the entire crew of High School Musical fame, Camp Rock's Demi Lovato and Wizards of Waverly Place star Selena Gomez.

by Steve Hall    Nov-19-08    
Topic: Brands, Cable, Celebrity, Opinion








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