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'Lost' Star Evangeline Lilly Loves Rugs, Does Carpet Ads AdJab points out 'Lost' cast member Evangeline Lilly is appearing in a series of print ads for carpet maker Karastan. Ads break this month in Architectural Digest, Elle Decor, Traditional Home among others. In an interview on the Karastan site, Lilly tells us she just wanted to be mediocre and was not looking to be anything special. She also gushes about how she loves to decorate. Nelly, Daddy Yankee Join Reebok' 'I Am What I Am' Campaign Joining Reebok's rap-tastic "I Am What I Am," campaign, which we still think they stole from popeye, are Nelly and Daddy Yankee. In April, Reebok will introduce a Nelly-inspired line of sneakers, t-shirts and hats. Daddy Yanke will join the party May23 with a line of sneakers. The two will become part of Reebok's $50 million campaign. Christina Aguilera Signs Mobile Music Deal With Orange The deliciously delectable WireGirl points out Christina Aguilera has signed a marketing deal with mobile service provider Orange, cell phone maker Sony Ericcson and record label SonyBMG. The nine month deal calls for Aguilera to promote the Orange Music service and Sony's new Walkman phones by Ericcson. The last time we saw Christina, she was having a fake orgasms in an office chair for Virgin Atlantic and dressing in hottie nurse, schoolgirl and police woman outfits for Skechers. Beyond this latest deal, we'll be seeing a lot of Christina in the coming months and years as she has applied to the U.S. Patent and Trademark Office to have her name attached to 450 yet to be introduced products from crayons to deodorant to badminton. Ford Pays $14 Million For Bond Film Appearance Countering all that is sacred about the James Bond franchise, the producers of the film have decided to throw any semblance of respect for the brand to the wind and accept $14 million from Ford to allow the automaker to place its Mondeo in the the upcoming James Bond film, Casino Royale, starring Daniel Craig. While Ford certainly makes a decent car or two, the Ford brand and all it stands for is so counter to what the James Bond brand has imbued into culture over the past 40 years that we simply have to believe the producers behind this movie have thrown up their arms and said, "Fuck it. No one's gonna go see this movie anyway so we might as well get some cash now." Idea Grove Re-Writes Nike Kobe Bryant Ad On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good. New Celebrity-Powered Aids One Campaign Makes Online Debut Today, the celebrity-fueled Aids One campaign launched a new :30 video online on the AOL properties AIM Today, AOL.com/Television and TMZ. Tomorrow, the campaign will spread to AOL.com and the AOL service. All ad space has been donated by AOL. Celebrities appearing in the campaign include Tom Hanks, George Clooney, Jamie Foxx, Cameron Diaz, Penelope Cruz, Brad Pitt, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono. Pre-Photoshopped Nicole Richie Jimmy Chew Ad Revealed Waifish Nicole Richie can be seen in the new Jimmy Choo footwear ads being voraciously swallowed up by paparazzi. Gallery of the Absurd has done some investigative research behind the Brett Ratner shoot, unearthed the original photo and revealed the extensive Photoshop work which was done prior to the ad making its way into fashion mags. Check out the before and after here along with analysis. Famed Graphic Artist Creates Kobe Bryant Design For Nike Gallery Bucky Turco reports on a collaborative effort between graphic artist WK and Kobe Bryant that resulted in a dramatic mural for Nike's LA Nike Gallery. Check out all the work at the Wooster Collective. Burger King Girl Brooke Burke Spotted At McDonald's Apparently, Brooke Burke didn't have a non compete clause in her agreement with Burger King and Crispin Porter + Bogusky as indicated by these images of her entering and leaving a McDonald's. Or, according to a Buzznet editor, these images may simply be a twisted continuation of the Burger King Brooke Burke photo viral. The editor tells us, "The 'boink' galleries where the Brooke Burke pics are posted seem to be owned by someone who is 'in the industry' PR-wise. The person/company behind 'boink' tends to have a lot of pics that end up being widely available but they really seem to have them first. There's a couple other galleries like 'boink' at buzznet that could be the same person but are posting promotional photos of bands, etc." We'll keep you updated. Gretchen Bleiler Marketing's Next It Girl Having just won the silver medal for the halfpipe in this week's Torino Olympics, Gretchen Bleiler's phone has, no doubt, begun ringing with calls from marketers salivating over her potential to cause drooling desire for their products and make cash registers ring. After missing her chance in 2002, Bleiler made her comeback this year and is sure to be marketing's poster girl for at least for a few months following the games. Her FHM spread, though old, will, no doubt, keep the awareness of men up long enough for marketers to satisfy the need. 
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Source: Viral Video Chart
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