This past Saturday night, YouTube held its YouTube Live event sponsored by Virgin, Flip, Lionsgate and Guitar Hero. The event, broadcast live from Fort Mason Center in San Francisco, included performances from Tay Zonday, will.i.am, Katy Perry, Joe Satriani, Bo Burnham, Michael, Buckley, Lisa Nova, Beardyman and many more. It was a geek fest to end all geek fests. But where was LonelyGirl16? Gary Brolsma? Syncsta (Barbie Girl, What is Love, Numa Numa, Ballroom Blitz Celebrate)? Tron? And all those other YouTube geeks?
So what does an "aging" Disney star do when she gets too old for Mickey? She gets nude, takes pictures, puts them on her laptop, loses the laptop at JFK, reports it stolen and then attempts to twist the whole thing into a career-shifting media frenzy. But unlike her younger Disney brethren, Miley Cyrus and Vanessa Hudgens who accidentally (or so it is assumed) found themselves in compromising positions, 25-year-old Cheetah Girl Adrienne Bailon's "compromising position" was entirely planned by her publicist Jonathon Jaxon.
Yes, the girl might as well be a grandmother in Disney's eyes. After a successful run with three Cheetah Girls movies and musical tours, the Cheetah Girls movie franchise has come to a close and Bailon will seemingly be put out to pasture to fend for herself in the "grownup world."
And so it goes. The blunt transition from Disney to adulthood, never an easy one, plays out again. It will happen (is happening) with Miley Cyrus, the entire crew of High School Musical fame, Camp Rock's Demi Lovato and Wizards of Waverly Place star Selena Gomez.
We've seen plenty of evidence in the ad world of P. Diddy's self-deluded worldview: Ciroc Vodka, Burger King, Unforgivable.
Even so, I still choked a little upon catching sight of this two-page spread for I Am King, the direct and to-the-point moniker for his newest fragrance. Copy and packaging are flanked by The Man himself, tux-clad and perpetually defiant.
Diggin' how the spread lacks a sampler. Guess you're supposed to take it on faith that if Diddy shits it, it reeks of rosepetal.
It's not immediately clear what's going on in this spot for Microsoft's Zune, featuring Common and Afrika Bambaataa. In it, a girl puts Common's Universal Mind Control on the spin. She gives props for it, then Common and Afrika Bambaataa leap out of a cloud of images and start sparring over it.
At first the whole thing rang like a poorer rendition of HP's "Hands" campaign, which does a good job of connecting the essence of a celebrity to the machine he's using.
Christine Dolce, internet superstar, model (FHM, Playboy), actress, radio personality, designer, make-up artist, is, again, fronting a PETA2 Fur is Dead" campaign.
In a making of video, Christine boobs says she wanted to team up with PETA because boobs she's against animal cruelty and thinks boobs it's bullshit anyone would wear real fur and boobs kill animals for it when there's plenty boobs of genuine looking fake fur boobs products on the market. She boobs says it's not right boobs and it's uncalled for boobs which is why she has boobs decided to work with boobs PETA again.
She explains boobs her interest in PETA was sparked by boobs a video Nine Inch Nails' Trent Reznor boobs did for the organization which boobs focused on the abuse of animals boobs in the fur trade. She calls boobs anyone who wears real boobs fur lazy and ignorant for boobs not understand the cruelty behind boobs the manufacture of fur clothing.
What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:
Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.
The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.
Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.
Ad gigs, that is. But hey, if Richard Simmons is still gettin' 'em, there's hope for any and all, not least the Black Sabbath veteran who pre-dated emo with his slick ebony angst.
Under the banner "make yourself heard," Samsung demonstrates how the QWERTY keyboard on its Propel handset makes everyday communication easier for Ozzy, who -- face it -- has always suffered from some degree of misunderstanding.
This mirthy delight is brought to you by Leo Burnett and production company MJZ.
- Dear HR, please help Jetpacks.
- Danny G. says Circuit City ignores what might have helped them.
- George Parker finds someone to admit why they work in advertising.
Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.
CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.