Diddy Bottles His Pheromones

i-am-king-diddy.jpg

We've seen plenty of evidence in the ad world of P. Diddy's self-deluded worldview: Ciroc Vodka, Burger King, Unforgivable.

Even so, I still choked a little upon catching sight of this two-page spread for I Am King, the direct and to-the-point moniker for his newest fragrance. Copy and packaging are flanked by The Man himself, tux-clad and perpetually defiant.

Diggin' how the spread lacks a sampler. Guess you're supposed to take it on faith that if Diddy shits it, it reeks of rosepetal.

by Angela Natividad    Nov-19-08    
Topic: Brands, Celebrity, Magazine, Promotions



Wait, So Will the Zune Make Common My Homie?

common-afrika-bambataa-zune.jpg

It's not immediately clear what's going on in this spot for Microsoft's Zune, featuring Common and Afrika Bambaataa. In it, a girl puts Common's Universal Mind Control on the spin. She gives props for it, then Common and Afrika Bambaataa leap out of a cloud of images and start sparring over it.

At first the whole thing rang like a poorer rendition of HP's "Hands" campaign, which does a good job of connecting the essence of a celebrity to the machine he's using.

more »

by Angela Natividad    Nov-18-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Strange, Television



Christine Dolce's Assets Fight Fur For PETA2

christine_dolce_peta2_fur.jpg

Christine Dolce, internet superstar, model (FHM, Playboy), actress, radio personality, designer, make-up artist, is, again, fronting a PETA2 Fur is Dead" campaign.

In a making of video, Christine boobs says she wanted to team up with PETA because boobs she's against animal cruelty and thinks boobs it's bullshit anyone would wear real fur and boobs kill animals for it when there's plenty boobs of genuine looking fake fur boobs products on the market. She boobs says it's not right boobs and it's uncalled for boobs which is why she has boobs decided to work with boobs PETA again.

She explains boobs her interest in PETA was sparked by boobs a video Nine Inch Nails' Trent Reznor boobs did for the organization which boobs focused on the abuse of animals boobs in the fur trade. She calls boobs anyone who wears real boobs fur lazy and ignorant for boobs not understand the cruelty behind boobs the manufacture of fur clothing.

more »

by Steve Hall    Nov-13-08    
Topic: Campaigns, Cause, Celebrity



Wonderglen Brings Back Glory Days of Viral Wonderment

james_franco_wonderglen.jpg

What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:

more »

by Steve Hall    Nov-13-08    
Topic: Celebrity, Online, Opinion, Video, Viral



Target Helps Christina Aguilera Hype 'Greatest Hits'

christina-aguilera-target-costume.jpg

Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.

The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.

Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.

more »

by Angela Natividad    Nov-12-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Surprise! Ozzy Osbourne Still Gets Gigs

ozzy-samsung.jpg

Ad gigs, that is. But hey, if Richard Simmons is still gettin' 'em, there's hope for any and all, not least the Black Sabbath veteran who pre-dated emo with his slick ebony angst.

Under the banner "make yourself heard," Samsung demonstrates how the QWERTY keyboard on its Propel handset makes everyday communication easier for Ozzy, who -- face it -- has always suffered from some degree of misunderstanding.

This mirthy delight is brought to you by Leo Burnett and production company MJZ.

more »



Circuit City blows it, George Parker Still Pissed at Advertising and Billy Mays' Reality Show.

- Dear HR, please help Jetpacks.

- Danny G. says Circuit City ignores what might have helped them.

- George Parker finds someone to admit why they work in advertising.

more »



Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

jfk-revolution.jpg

Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

more »

by Angela Natividad    Oct-30-08    
Topic: Campaigns, Cause, Celebrity, Strange, Video



Candie's Turns Back Seat Sex Into Blunt Reality

candies_jenny_mccarthy.jpg

During last night's Gossip Girl, The Candie's Foundation ran a commercial addressing teen pregnancy. As the camera zooms in on two teens making out in a car, Jenny McCarthy suddenly appears in the window and asks, "What are you doing?", before presenting the couple with one possible outcome of their backseat frolic.

more »

by Steve Hall    Oct-28-08    
Topic: Cause, Celebrity, Commercials, Good



OMG! The Blue Are Extinct! Mick Jagger to the Rescue!

without_the_blues.jpg

As if it were in danger of becoming extinct...oh wait, it is, the National Blue Foundation is out with a couple of videos that attempt to illustrate a world in which blues does not exist. OK, the videos are fun but, seriously, does anyone listen to the blues anymore? OK, OK...apologies to the two of you that still do but really, Was Mick Jagger the best they could come up with?

Ames Scullin O'Haire created.

by Steve Hall    Oct-27-08    
Topic: Celebrity, Online, Video










Featured FREE Resource: