Target Helps Christina Aguilera Hype 'Greatest Hits'

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Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.

The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.

Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.

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by Angela Natividad    Nov-12-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Surprise! Ozzy Osbourne Still Gets Gigs

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Ad gigs, that is. But hey, if Richard Simmons is still gettin' 'em, there's hope for any and all, not least the Black Sabbath veteran who pre-dated emo with his slick ebony angst.

Under the banner "make yourself heard," Samsung demonstrates how the QWERTY keyboard on its Propel handset makes everyday communication easier for Ozzy, who -- face it -- has always suffered from some degree of misunderstanding.

This mirthy delight is brought to you by Leo Burnett and production company MJZ.

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Circuit City blows it, George Parker Still Pissed at Advertising and Billy Mays' Reality Show.

- Dear HR, please help Jetpacks.

- Danny G. says Circuit City ignores what might have helped them.

- George Parker finds someone to admit why they work in advertising.

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Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

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Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

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by Angela Natividad    Oct-30-08    
Topic: Campaigns, Cause, Celebrity, Strange, Video



Candie's Turns Back Seat Sex Into Blunt Reality

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During last night's Gossip Girl, The Candie's Foundation ran a commercial addressing teen pregnancy. As the camera zooms in on two teens making out in a car, Jenny McCarthy suddenly appears in the window and asks, "What are you doing?", before presenting the couple with one possible outcome of their backseat frolic.

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by Steve Hall    Oct-28-08    
Topic: Cause, Celebrity, Commercials, Good



OMG! The Blue Are Extinct! Mick Jagger to the Rescue!

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As if it were in danger of becoming extinct...oh wait, it is, the National Blue Foundation is out with a couple of videos that attempt to illustrate a world in which blues does not exist. OK, the videos are fun but, seriously, does anyone listen to the blues anymore? OK, OK...apologies to the two of you that still do but really, Was Mick Jagger the best they could come up with?

Ames Scullin O'Haire created.

by Steve Hall    Oct-27-08    
Topic: Celebrity, Online, Video



Hmm. Maybe America Should Be More Hip-Hop.

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Mos Def joins a whole train wreck of celebrities encouraging everyone in their sphere of influence to get out and vote. Unlike Hayden Panettiere and Serena Vanderwoodsen, however, he doesn't make the case for McCain or Obama.

Here he explains what he'd do as President.

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by Angela Natividad    Oct-24-08    
Topic: Celebrity, Online, Political, Promotions, Video



Pair the Agency Ego to His Celebrity Doppelganger!

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Vote for the most uncanny likeness between men in advertising/media and men in Hollywood. Because if we can't be somebody who matters, it's sorta comforting to look like someone who does.

This effort's among several other irresistible list-candy posts that Glam is using to promote Brash.com, the men's network it launched last week. Other lip-smackin' slices of data pornography include the Brash Hall of Fame (50 legendary men!) and the Brash 100 (men still changing the game).

by Angela Natividad    Oct-23-08    
Topic: Agencies, Celebrity, Online, Promotions



Tooth Rag Gets Star Treatment

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Somebody* just alerted me to a dentistry publication called Dear Doctor - Dentistry & Oral Health. Its president and publisher, Dr. Mario Vilardi, aims for the magazine to wax the common sense of Dear Abby, coupled with the vapid gawk-appeal of People.

Toward that end, each new issue sports the distinctive pearly-whites of a star.

It isn't immediately clear how deep we get to dive into the mouths of people we idolize on television. Deliciously sordid details, like the number of cavities they had as children, or shots of them in head gear, will probably not grace the pages of Dear Doctor. So I'm not sure what else to say about this, aside from, hey, I guess star power can serve any interest.

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by Angela Natividad    Oct-21-08    
Topic: Celebrity, Magazine, Strange



UK Girl Group Girls Aloud to Join Nintendo Campaign

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Along with Julie Walters, Fern Britton, Harry Redknapp, Boyzone's Keating and, yes, Star trek's Patrick Stewart, UK girl group Girls Aloud will appear in a new Nintendo Karmarama-created campaign for the Nintendo DS.

Nestle grabbed the musical group earlier this year for an appearance in a Kit Kat commercial. Girls Aloud will appear in a series of commercials for Nintendo with the first breaking next week.

by Steve Hall    Oct-21-08    
Topic: Campaigns, Celebrity










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