As if Jessica Simpson and Miss Piggy weren't enough to convince you to buy a Pizza Hut Cheesy Bites pizza, Atmosphere BBDO developed an extension of Pizza Hut's Super Bowl promotion with Jessica Simpson creating a site that allows consumers to literally play with their food. The Pizza Hut Cheesy Bites site allows visitors to remix their own version of the Jessica Simpson Pizza Hut song, "These Bites Are Made for Poppin'". With 28 musical tracks and 40 sound effects to choose from, people can watch and share their version of the song played along with the television commercial and see Jessica singing along to their creation.
While we've been in the ad biz since before Loyd Dobler held that radio over his head in Say Anything, we don't pretend to have the knowledge or insight Ad Age Editor Hoag Levins or black-turtlenecked Ad Age Man-At-Large Bob Garfield possess, except, perhaps when it comes to Garfield's commentary on why the Rolling Stones are bad choice as a Half Time Super Bowl act. Calling the Stones "114 year olds" who have "been around since the early Jurassic period," Garfield can't seem to understand why the Stones are still relevant cavalierly claiming they "have one foot in the grave," their appearance in the Super Bowl is a "last surrender to commercialism" and they're on their way to "Hollywood Squares." Calling them a "commercialized pop act," Garfield is so out of touch with culture, he, in perhaps an apparent attempt to appear hip, can't seem to grasp that fact the Stones still are "hip."
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South Florida lifestyle magazine, Ocean Drive, according to MediaBuyerPlanner, has partnered with Vegas' celebu-bash Beacher's Madhouse hosting their appearance February 13 at Miami's Mansion nightclub. The mag will also celebrate their anniversary with a Grey Goose, Just Like Me by Parris Hilton and PURE nightclub-sponsored invitation-only party at the St. Regis Bal Harbour. Someone please invite us.
Not realizing it was lack of advertisers instead of their religious whinings that caused NBC to cancel its Book of Daniel, The American Family Association is all hot and bothered again over Britney Spears' appearance on the NBC sitcom Will & Grace in which she plays a co-host during a new cooking segment called "Cruci-fixin's" on the show's fictitious TV network, recently purchased by a Christian TV network.
AFA Special Projects Director Randy Sharp blathered, "They would not be making fun of Mohammed or Buddha. It's almost sacrilegious. I wonder who is at the helm of NBC that they are not getting the message. NBC doesn't seem concerned that they are tanking because they are offending their viewers and running them off." Though it's in its last season, Will & Grace is hardly tanking.
In the works since last Summer, Miller, along with Spike Jonze and Y&R Chicago, has created six commercials featuring talking animals that mock all the animals Budweiser has used in its ads over the years. The "auditions" for the ads, which feature animals babbling on frustrated actor-style, can be viewed here. Who knows. Perhaps they'll appear in the Super Bowl.
To promote its new Harrison Ford family-man-in-peril (does he do no other?) movie, Firewall, Warner Brothers has launched Inside the Firewall, a site created by Pod Digital which introducs a game in which the player has to find his way out of a room using available clues. Apparently, the game's getting alot of buzzz in forums with players exchanging clues and hints. Us? We're just going to go see the movie to see how Harrison gets out of yet another one of his messes.
Perhaps we're just noticing it or perhaps it just occurred but those silly folks over at Pherotones have, apparently, kicked off a roadblock buy on Gawker, slapping their ad banners all over the front page of the gossip site. McKinney Silver is behind the campaign and some have opined it may have to do with their client Qwest or maybe Tom Cruise has just them to create an offshoot of Scientology. (Bertram, that's a joke)
In a commercial created by Dallas-based TM, Fabio will foist his romance novel persona upon us for Nationwide Insurance, the company's first Super Bowl commercial. The ad, which looks like a shampoo commercial, is replete with romantic cheesiness with Fabio dressed as a gondolier in Venice and over the top imagery of blooming flowers and white horses...all to sell insurance.
Back in August 2005, Ben Affleck signed a $1,8 million deal with Lynx (Axe in the States) to appear in several commercials. Adland points to this spot which features Affleck clicking his way through the day counting each time a female checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.
Random Culture points us to the Amazon Fishbowl, an online show launching in June and hosted by Bill Mahr which will feature live musical performances, interviews with authors, directors and actors and a UPS-sponsored "special delivery" to an Amazon customer. According to the site, the show will be streamed beginning at 8PM on June 1 so that it "broadcasts" as does TV. Random Culture notes, and we agree, it might be nice if the show was available to download either as file or as podcast allowing the viewer to watch it on their own time rather than Amazon's time.
In the premier episode, Mahr interviews Stephen King, Paul Rieser makes a UPS delivery and Mahr speaks with screenwriter Armistead Maupin. It could be a nice tie-in for UPS if they hook up with the right celebu-deliverers.
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