There once was a time when it was perfectly fine to use the word gay to describe something other than a person of the homosexual persuasion. In fact, my grandmother used to use the word all the time in a perfectly harmless manner to describe a joyous occasion. The use of the word gay in that manner, while not incorrect in terms of its definition, isn't all that culturally acceptable any longer. Just like titling the chapter of a Hardy Boys book "The Big Boner" (as in blunder or error) wouldn't go over so well in today's publishing world.
If you've been wondering where the original James Bond, Sean Connery, has been hiding out, we can't answer that question for you but we can tell you he's come out of hiding to appear in an Annie Leibowitz-shot Louis Vuitton ad campaign. Yes, the 78 year old hottie (come on, he's still hot, right?), can be seen in the ad lounging on a beach and enjoying life.
It's the new math. 40 is the new 30. 50 is the new 40. 60 is the new 50. And 78 is the new...60...which makes James Bond 30, right? After all, the dude hasn't aged since 1962.
Back in the day, there was a football player named Joe Namath. Perhaps you've heard of him? No? Well, he was the man back when men were men and football was football. Anyway, he "stars" in a new commercial hyping the New York Jets Coaches Club and the new Jets stadium which is set to open in Fall 2010.
Watch closely. Looks like Namath got a new haircut.
Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.
These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could.
In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.
They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."
Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."
That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.
- For some politically-themed contextual fuckery, check this out.
- In the new book, Virus: The Outrageous History of Gyro Worldwide, French theorist and Author, Harriet Bernard-Levy chronicles the birth of the agency and its founder, Steven Grasse.
- Rubber Republic is seeding a game for the Aardman's 'Creature Discomforts' series made for the Leonard Cheshire Disability Charity. The first features Callum, a blind chameleon that needs your help getting his dinner.
- Oh look, it's another twisty road commercial for BMW. OK, it's not exactly a road but still. GSD&M Idea City created.
From SelectNY and Anonymous Content comes this new commercial for Giorgio Armani's Diamonds for Men. The ad features Josh Hartnett doing what people like Josh Hartnett do in fragrance commercials; drive classic cars, dress classically, work the crowd at a retro Hollywood event, act like a star and, well, say nothing.
Kristen Bell, along with Mark Cuban, Olivia Munn, John Picard, Minka Kelly, Bill Maher, Matt White, Norman Lear, Perez Hilton and others are part of GAP's Vote For campaign. In the PSAs, the celebrities urge people to vote for those who can't, not to stay silent because an individual vote might not matter, to vote green whether or not you are red or blue, to vote for cleaner energy, to spport the troops and other bipartisan messages no one can really disagree with.
It's a nice effort. It's subtle. It's well crafted. And, thankfully, it's miles away from the usual, overtly leftist/rightist approach we see in so many other political PSAs.
I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.
"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.
IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.
You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.