Sometimes We Have to Get Lost to Find Ourselves

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Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.

These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could.

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by Steve Hall    Oct- 8-08    
Topic: Best, Campaigns, Celebrity, Commercials



Word Is, Fine Fabric Should Get You High

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In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.

They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."

Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."

That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Gyro Published, BMW Winds, Diddy Dissed

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- For some politically-themed contextual fuckery, check this out.

- In the new book, Virus: The Outrageous History of Gyro Worldwide, French theorist and Author, Harriet Bernard-Levy chronicles the birth of the agency and its founder, Steven Grasse.

- Rubber Republic is seeding a game for the Aardman's 'Creature Discomforts' series made for the Leonard Cheshire Disability Charity. The first features Callum, a blind chameleon that needs your help getting his dinner.

- Oh look, it's another twisty road commercial for BMW. OK, it's not exactly a road but still. GSD&M Idea City created.

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by Steve Hall    Oct- 7-08    
Topic: Agencies, Celebrity



Josh Hartnett Does the Giorgio Armani Fragrance Thing

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From SelectNY and Anonymous Content comes this new commercial for Giorgio Armani's Diamonds for Men. The ad features Josh Hartnett doing what people like Josh Hartnett do in fragrance commercials; drive classic cars, dress classically, work the crowd at a retro Hollywood event, act like a star and, well, say nothing.

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by Steve Hall    Oct- 3-08    
Topic: Brands, Celebrity, Commercials



Gossip Girl (OK, Kristen Bell) Urges People to Vote

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Kristen Bell, along with Mark Cuban, Olivia Munn, John Picard, Minka Kelly, Bill Maher, Matt White, Norman Lear, Perez Hilton and others are part of GAP's Vote For campaign. In the PSAs, the celebrities urge people to vote for those who can't, not to stay silent because an individual vote might not matter, to vote green whether or not you are red or blue, to vote for cleaner energy, to spport the troops and other bipartisan messages no one can really disagree with.

It's a nice effort. It's subtle. It's well crafted. And, thankfully, it's miles away from the usual, overtly leftist/rightist approach we see in so many other political PSAs.

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Cause, Celebrity, Good, Political, Video



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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IKEA Web Series, or Portent of Things to Come?

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IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video



Pabbit Promotes, Corbis Matches, Kids Cross, Shawn Pops

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- So how do you promote a Philadelphia bar called Pub and Kitchen? You invent a mythical animal called Pabbit and make it your new logo. Red Tettemer created.

- Corbis has a new game out, The Modern Family Goes on Vacation, which combines matching images and taking a quiz.

- Like helping kids cross the street? Well then you'll love this game from Kwik-Fit Insurance. And there's lollipos too!

- Shawn Johnson's taco pops. Ooops, that could be messy. And wrong. Especially when it's a 16 year old girl saying it in an ad on national television while its twisted, in-the-know, creators laugh their asses off each time it airs.

- Second quarter spending fell 3.7 percent in Q2 2008 as compared to Q2 2007, the biggest drop since 2001.

- Wieden + Kennedy has dumped Starbucks citing client micromanagement as the reason. Client micromanagement? Nah, that never, EVAR happens.

by Steve Hall    Sep-29-08    
Topic: Celebrity, Games, Poster, Racy



Ad Week Panel Examines Ups, Downs of Celebrity Endorsement

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At the PricewaterhouseCoopers Auditorium during Advertising Week on Thursday at 2PM, Corbis hosted a panel entitled How Mega Celebs Are Boosting Mega Brands which explored how brands and celebrities are working together towards similar ends: boosting their visibility and connection with people.

On the panel were McCann Erickson EVP Chief Creative Officer Joyce King Thomas, Greenlight Director of Brand Strategy and Development Martin Cribbs, Sony/ATV Music Publishing Global Marketing Senior VP Robert Kaplan and Corbis Outline Publicist and Photographer Relations Megan Wiley. The panel was moderated by OK! Weekly Executive Website Editor Chris Morran.

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by Steve Hall    Sep-26-08    
Topic: Celebrity, Industry Events



Bloggers vs. Bailout, 'Human' Ice Cream, Digital Marketers Wrist-Slapped ... by Eyeblaster?!

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- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.

- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.

- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.

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