At the PricewaterhouseCoopers Auditorium during Advertising Week on Thursday at 2PM, Corbis hosted a panel entitled How Mega Celebs Are Boosting Mega Brands which explored how brands and celebrities are working together towards similar ends: boosting their visibility and connection with people.
On the panel were McCann Erickson EVP Chief Creative Officer Joyce King Thomas, Greenlight Director of Brand Strategy and Development Martin Cribbs, Sony/ATV Music Publishing Global Marketing Senior VP Robert Kaplan and Corbis Outline Publicist and Photographer Relations Megan Wiley. The panel was moderated by OK! Weekly Executive Website Editor Chris Morran.
- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.
- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.
- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.
"Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw. The latter interspersed offbeat Hollywood icons with references to 'net memes and gaming footage -- all to the tune of Hell March, the track used in the opening sequence to the first Red Alert. Good way to draw legacy gamers back into the hype, though many will probably feel alienated by the invasion of Planet Hollywood.
But the line-up is pop culture genius. Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milicevic have all been enlisted as characters in the game.
In the realm of contextual fuckery, it's not always the advertisers that screw up. Sometimes it's the "legit" content providers themselves.
Case in point: on Monday morning, Culture Grrl woke up to find her copy of The New York Times wrapped in some kind of ad jacket for NBC-TV's new season.
OMFG. Poor Richard Simmons. The dude has been reduced to nothing more than a one line joke for advertisers to toy with as they please. He was run over in a Bridgestone Super Bowl commercial and now he's accosting women in a grocery store screaming at them for even thinking about enjoying delicious goodies such as key lime pie, Boston cream pie and strawberry shortcake.
When you've got nostalgia on your side, you'd be damn silly not to take advantage.
Bowing to this philosophy, WONGDOODY is promoting the 60th Primetime Emmy Awards by compiling collages of popular TV characters from the last 60 years. See banner ads, a ginormous collage (tagline: "one night. everything you love about tv.") and a fun bus wrap ("Everybody on TV is going. Are you?"). It's so Universal Studios!
The campaign, "Where TV Comes Together," will run until the broadcast of the 60th Primetime Emmys, which airs Sunday Sept. 21 at 8pm EST.
In the meantime, it should guarantee some good clean time-wasting fun. Use the ads to play a makeshift version of Where's Waldo?, except with Captain Kirk and Miss Piggy instead of a stripey-shirt dude you don't even know.
- LiveBar makes static websites instantly interactive. Hooray! No work for you.
- Twenis. Hilarity.
- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."
Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.
In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)
According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."
While Microsoft claims it was always part of the plan, the software giant is bidding farewell to Jerry Seinfeld after just two commercials. After all that hype? After spending a reported $10 million? After just a few weeks on air? Yea right, it was always part of the plan. The ads sucked and Jerry Seinfeld was a poor choice. Someone finally woke up and smelled the stench.
It seems the outcry against the ads and the overwhelming WTFness they generated has caused Microsoft to question the direction of the campaign and, perhaps, realize Seinfeld was not, in fact, the right choice for the company's Save Vista effort.
On Thursday, Microsoft will make the announcement official and introduce what they are calling phase two of the campaign.
Oh look! Ellen DeGeneres is going to be the new spokesmodel/person/woman for CoverGirl cosmetics and confirmed rumors of such on her show yesterday. She also dispelled apparent rumors she was pregnant and she went toe to to with McCain on gay marriage.
While Degeneres isn't a typical choice for the beauty brand, a recent harris Interactive poll ranked her the most popular celebrity in the world. No a bad finding if you're going to front a brand.