Just when you thought the jingle was dead, Wrigley's broadcasts this catchy rewrite of Chris Brown's Forever for DoubleMint. Doesn't it make you wanna dust off the pink wig and bust out with some liquid?
But that's window trimmings; DoubleMint's also improved its value add. In addition to chew factor, it apparently also:
- doubles as a hacky sack!
- leaves a comet trail!
- comes in slimmer, sexier packaging!
And here we were thinking the brand was a one-trick pony.
Walking in the footsteps of Jay-Z and Nelly, Justin Timberlake is backing a line of expensive but delightfully ass-perking denim wear: William Rast, launched in partnership with Trace Ayala. (The brand is a combination of their grandfathers' first names.)
I haven't seen any TV ads, but the site's hosting trailers about the life of fictional character William Rast, played by Justin Timberlake. Mostly he's seizing the opportunity to forget shaving, play with make-up and explore self-fellating videocam angles. Oddly (or not so much), they made me think of Tila Tequila's video blog.
For some, imagery of schoolgirls (or any female for that matter) in pleated, plaid miniskirts presents an irresistible urge to let fantasy fun rampant and to, well, just be really, really bad. While that imagery may not be what Marc Jacobs, who signed Russian duo t.A.T.u. (Lena Katina and Yulia Volkova) to front his fall fashion campaign, intends to foist on the public, one does wonder just how he will present the fun-loving couple in upcoming campaigns.
The pair have been out of the limelight for a while but that won't really matter. Marc Jacobs will doll them up (or down) and present them in a deliciously delectable manner easily obsessed over by all. Lesbians. Rocks stars. What's not to love?
In its continuing quest to transform the tragically unhip into something, well, not quite hip but into something people will at least consider using. Weiden + Kennedy is out with two more commercials illustrating the transformative powers of Old Spice Swagger (seriously? Swagger?). One features Brian Urlacher. The other, LL Cool J. The basic message? Even manly dudes like Urlacher and LL were losers until...they began using Old Spice products.
Funny thing. They probably were using their dad's Old Spice back in the day and that didn't seem to help. Perhaps, once again, it's advertising that's the transformative thing in people's lives.
The freakish looking transgenger queen Amanda Lepore -- who had her first cosmetic surgery at age 15, decided to have a sex change in high school, led a failed suburban housewife life and then hit New York for fame and fortune -- appeared in a Jawbone ad in this week's New Yorker.
Having already fronted M.A.C., Armani, MTV, and Swatch campaigns, Lepore appears in one half of a spread. The other half features what appears to be a plastic surgeon with a somewhat dumbfounded look on his face, possibly in reaction to the overly "worked-on" Lepore.
One always aims to be a bit eye-catching in advertising. This ad certainly accomplishes that.
- Calvin Klein hopes a new e-commerce subsite will help it unload some "white label" (that is, very expensive but still mostly nylon and cotton) sports gear.
- For marketers hoping to retain a healthy base of Internet Explorer users, IE8 might turn cookies into a sometimes friend. Its InPrivate feature blocks them and automatically clears users' browsing histories once they end a session. Some writers are fondly calling it "porn mode."
- Free din-din at Google: officially off-limits, unless you happen to be an engineer. Not to worry, less twitchy Googlers won't starve. Lunch and breakfast remain a perk.
- PhotoShelter is selling some of its photographers' work as limited-edition art. Check out the existential phone booth.
This ad works on a couple of levels. First, and quite obviously, it states simply the name of the advertiser and provides a URL to the advertiser's site. Second, it ever so perfectly winks at the likely reaction many will have to the ad with their attention drawn not to anything mobile but to a couple of things global bulging outward threatening to escape their tenuous confines.
OK so here it is. And it's nowhere near as good as the Kevin Federline version. Yes, it's the Sanjaya Malakar version of the ongoing "you're a has been" Nationwide Insurance ad campaign. In the Malakar version, Sanjaya travels to India to seek advice from the Gurucci (sp?). Hmm. Is that like some sort of inside joke? A mashup up Guru and Gucci?
Anyway, the Gurucci's advice couldn't be more perfect. When Sanjaya asks what the most important thing is in life, Gurucci replies, "A good retirement plan...and a hair cut."
Photographer: Jessica, can you unsnap one more button for me?
Jessica: Like this?
P: Yea. Now put your left hand on the bale of hay...
J: What's a bale of hay?
P: Uh...it's that rectangular, straw-like thing...
J: Rectang...oh...like that square thing?
P: No, the rec...never mind. Yea, the square thing.
J: Like this?
P: Yea. Now lean left, sit up straight and stick your chest out.
J: You want to see my boobs?
P: Well, yes....uh...sorry...I mean no. I mean I...yea...no...just some cleavage.
J: Is this good?
P: Just a little bit more?
J: But the next button might pop open..wouldn't that be too much boob?
P: Girl, there's no such thing as too much boob...except this is an ad...not a Playboy shoot.
J: They're 34D, you know
"Everyone has something to reveal. They just need to be unbuttoned," Levi's croons, crowning its "Unbuttoned" campaign for the classic 501 jeans with "spoonfuls of soul and swagger" (I just love that line). On personal subsites, three artists -- Estelle, Nikka Costa and Wale -- describe why they became musicians and pass on a free track for users to download.
Each MP3 has a different sound, but they all feel big and breezy. (Slightly off-topic, isn't it nice to see so many companies share downloadable ear candy? It's like trick-or-treating, except with iTunes instead of a pillowcase.)
Music isn't all Levi's is baring. Other celebs with something to share include the adorable Jamie Bestwick, who's giving away a free BMX video, and there's a Perez Hilton giveaway coming in September. (They gave us the link, but it's still doorknob-dead.) What Perez is giving away I'm sure I don't know, considering his two cents always come free.