Hitler Tweets, Kanye Popped, Montauk Monster Demystified

hitler-twitter.jpg

- It's another raging Hitler appropriation. This one's called "The Rise and Fall of Twitter." Given that we've had similar spittle-fits over Twitter's goddamn down time, it's pretty funny, actually.

- Some nights you just need to pop a Kanye into your glass.

- Lack of bear at Black Bear Diner.

- So I guess the Montauk Monster is a guerrilla effort for an indie movie called Splinterheads.

- British carrier TalkTalk is trying to help fight autism with a campaign called The Forever Story. Alongside the common man, authors like Nick Hornby will contribute to a story that's supposed to go on forever. For every contribution, TalkTalk will donate 1 pound (the currency) to a charity called Treehouse.



Scandal! Beyonce Has Light Skin in L'Oreal Ad!

beyonce_lightened.jpg

So last week, panties were in a twist over what appeared to be the lightening of Beyonce's skin for an appearance in a L'Oreal ad in Elle magazine. Of course, L'Oreal denies it. However, a look at several past images of Beyonce would run counter to that denial.

The net? Who cares. She's beautiful no matter what color she is.

by Steve Hall    Aug-10-08    
Topic: Celebrity, Magazine



Dr. J Takes His Dr. Pepper on the Rocks

dr-j-dr-pepper.jpg

Dr. J puts a little throwback spice into Dr. Pepper with "Drink it Slow" by Deutsch/LA, part of Dr. Pepper's just-launched campaign, "Trust Me, I'm a Doctor."

In the spot, former basketball player Julius Erving -- your homie Dr. J -- encourages users to drink Dr. Pepper slowly, to better savor its 23 flavours. "Hey, I get it, 'cause half my life's been in slow motion," J adds. Cut to a sound bite of his dunking triumphs as he lobs an ice cube, slow-mo-style, into a faraway glass. I like the little kick he does.

Kelsey Grammer will to appear in a future spot as Dr. Frasier Crane. I'm hoping they also use Doogie, but it's doubtful since Old Spice already stole that thunder.

A younger Dr. J also appeared in a Converse spot this year.

by Angela Natividad    Aug- 7-08    
Topic: Brands, Campaigns, Celebrity, Television



Adidas Joins the Free-Music-Giveaway Club

ultraviolet-sound-adidas.jpg

For its back-to-school campaign "New School of Thought," Adidas Originals went all hipster and whatnot. The company partnered with trueAnthem to create a widget that gives away free music by Ultraviolet Sound and 30 percent discounts on Adidas Originals gear. The widget also includes short Adidas audio ads mixed by the band.

The street-sassy shoe brand joins Converse, Gap, Cartier and even Vanity Fair in disseminating free MP3s to the masses.

Why this might be smart marketing: if iTunes listeners switch Coverflow on, listening to your track will expose them to your marketing message, along with the album art. And if the campaign music's been uploaded onto last.fm, then last.fm users expose their friends to your brand when they listen to your track. So go stimulate those white earbuds, you go-getters, you.

by Angela Natividad    Aug- 7-08    
Topic: Brands, Campaigns, Celebrity, Good, Online



Vitaminwater Assists Lebron James Out Legal Faker

lebron_james_vitaminwater.jpg

With the command and elegance he displays on the basketball court, Lebron James, in this Vitaminwater commercial, displays his skill on another court, outing one of the many idiots who try to nefariously leverage the legal system for their own financial gain. All in one commercial, the seemingly transformational energy of Vitaminwater is lauded, a basketball star gets to strut his stuff and a low life scum is trashed. What's not to love?

The spot, created in July by Berlin Cameron was mixed by Sound Lounge.

by Steve Hall    Aug- 3-08    
Topic: Celebrity, Commercials, Good



X-Files Bombs But Duchovney's Got Endorsement Gig Money

duchovney_johnston_murphy.jpg

It's kinda sad to see X-Files fail at the box office. Back in the day, it was actually a great TV show. Sadly, that has not translated into box office success with the show's second movie outing. This past weekend, the movie placed fourth, after Dark Knight, Step Brothers and Mama Mia.

All is not lost for Duchovney, though. He's starring in Showtime's Californication and, yes, he's doing product endorsements. He's fronting a new campaign from Toth Brand Imaging for Johnston & Murphy. J&M wants to believe Duchovney will boost the 157 year old brand. Johnston & Murphy VP of Marketing Jason Dasal said, "We're thrilled to have David Duchovny as part of our ad campaign. David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand."

Let's hope he can sell shoes.

by Steve Hall    Jul-31-08    
Topic: Brands, Campaigns, Celebrity



Adrants Defends Coverage of Huge McDonald's Story

kimbigmac.jpg

Dear AdFreak,

Say what? Adrants not interested in a story about McDonald's hanging with celebrities to celebrate the 40th birthday of the McDonald's Bic Mac? Not interested in Lauren Condrad and Kim Kardashian bulging out of her top from all sides? Not interested in writing a story purely for gratuitous reasons? Not interested in offering up an image of Kim Kardashian over which horny male ad sluts can drool and then nonchalantly excuse themselves to the men's room?

more »

by Steve Hall    Jul-30-08    
Topic: Brands, Celebrity, Events



Dark Whoppers Recycled, Keys Blows Smoke, Scrabulous Cut, Mooches Called Out

kissing-with-ross.jpg

- Because nobody talks male impotence (or teen sex) like Americans do.

- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?

- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)

- The Scrabulous app on Facebook is officially dead.

more »

by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Celebrity, Games, Online, Social



Keira Knightly Turns Down Breast Enhancement for Movie Poster

keira_knightley_the_dutchess.jpg

Four years ago when Keira Knightley starred in King Aurthur, the studio had her breasts digitally enlarged for the movie's promotional materials. Knightley, now 23 and starring in the film The Duchess, refused requests from studio heads to toy with her chest, claiming she's happy with her body the way it is.

Oh yes, we all love period piece cleavage, what with the era's corseted gowns and plunging necklines, but every woman should be able to feel completely comfortable with her own body without society dictating that they be a C or D cup.

Knightley, who caved to studio breast enhancement requests in 2004, put her foot down this time. Last year she told Britain's GMTV, "I would love to have breasts! I'm never going to get them. I'm naturally who I am."

While we'd all love to be perfect, we know perfection doesn't really exist. And creating the illusion that it's attainable only spawns unrealistic goals that can do serious damage to a person's psyche.

by Steve Hall    Jul-29-08    
Topic: Campaigns, Celebrity, Opinion, Poster



Diddy Burger King Ad Discriminates Against Fat People

diddy_burger_king.jpg

Wait, what? Is Diddy, P. Diddy, Puffy or whatever the hell he's now calling himself still a musician or has he completely sold out to marketers? It certainly seems so because the only place the guy seems to appear anymore is in commercials. Now he's doing one for Burger King in which his cartoonish, self-important, overinflated ego is on full display.

more »

by Steve Hall    Jul-29-08    
Topic: Bad, Celebrity, Creative Commentary










Featured FREE Resource: