Oh the joys of real-time marketing backlash. We're quite sure Tiger Woods and Nike are very happy he's back on top. We're also quite sure they both really do feel "winning takes care of everything" as the brand's real-time ad touted yesterday.
It's also very clear quite a few people are none too happy about Tiger Woods flouting his newfound No. 1 status following his sex scandal debacle from a few years ago. Some say the ad is in poor taste and, in essence, sweeps the not-so-winning portion of Woods' life under the carpet.
Today, Carl's Jr. and Hardee's have released their new ad, Mrs. Robinson. Created by 72andSunny and starring heidi Klum, the ad mirrors the seduction scene from the classic coming-of-age Dustin Hoffman movie, The Graduate.
The ad, which just doesn't seem to capture the essence of the film with respectable homage or even humor, touts the brands' Jim Beam Bourbon Burger.
The ad aims to "introduce the mature taste of bourbon to hungry guys." But all we get from the ad, thanks to that crunchy sound effect, is that the burger is akin to biting into a box of toothpicks. Not very appetizing.
OK, so she's not in a neglige and her pendulous boobs aren't spilling out of her top but there's no need for that. Jennifer Love Hewitt looks hot no matter what she's wearing and that's the case here in this Old Navy commercial. Along with Julie Hagerty, who appeared in another new ad from the brand, JLH introduces new hoodies and crews.
The ad follows the brand's most recent "style upgrade" theme which takes place in a tricked out airplane cabin.
So you agreed to have lunch with a friend who wants to be more than a friend. But you're not sure you want to be more than friends. So you state upfront that "it's just lunch" and that when lunch is over, "this" will be over. All well and good if both parties understand.
However, if your date is a donut that just won't shut up and keeps lingering even though lunch is over, then you might need a bit of help from Wrigley's Extra gum. Hmm. If only things actually went that smoothly.
In her continuing quest to find and consume every last can of Diet Pepsi, Sophia Vergara, again, passes over a suitor, this time eschewing the advances of a handsome fellow diner in favor of, yes, another can of Pepsi.
Created by TBWA, the work continues its association with the Modern Family star.
Remember all the uproar last year surrounding the exposure of Jennifer Love Hewitt's cavernous cleavage in ads for Lifetime's The Client List? Well, that will pale in comparison to the promotion the network is out with for the sophomore season of the series in which Hewitt "services" customers at a massage parlor called The Rub.
In the promotion, the curvaceous Hewitt can be seen seductively displaying her smoking hotness while wearing not much more than her underwear.
This year's Super Bowl will be dubbed The Year of the Kiss. Why? Well two always makes a trend, right? We had Bar Refaeli suck face with a geek in a GoDaddy commercial. And we had Will Ferrell, seemingly on his way home from basketball practice, sucking face with an Asian lady on a bus.
The spot aired in Sherman, TX; Ardmore, OK and Glendive, MT. In true clandestine form, the spot isn't even on Old Milwaukee's YouTube channel. A few viewers captured it on their own after, perhaps, being tipped where and when it would air.
There is a camp that thinks brands who thank the military for their service are pandering and gratuitous. There are others who think there simply isn't enough we can do to thank out military for their service.
Chrysler and Oprah delivered a touching two minute commercial just prior to the second half of the Super Bowl. In the ad, Oprah delivered a strong and touching message to the men and women who serve in our military. She said they are missed. They are needed. They are loved.
While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.
Last Thursday, Samsung released the one minute teaser to its two minute Super Bowl ad. Today, the brand released the finished two minute version. The ad, which features Seth Rogan, Paul Rudd and Bob Odenkirk, is a brilliant riff on current advertising tactics with specific callouts to the over use of Psy, sending people into space ala Axe, talking babies, crowdsourcing...and even celebrity endorsement by LeBron James who makes an appearance on a Samgsung tablet.
The ad is witty, engaging and intriguingly watchable. However, that may be due to its inside baseball strategy. While everything has become meta, some of the references made in the commercial may not be fully grasped by "regular" people. That said, we like the strategy and think the ad is well done.