Adrants Defends Coverage of Huge McDonald's Story


Dear AdFreak,

Say what? Adrants not interested in a story about McDonald's hanging with celebrities to celebrate the 40th birthday of the McDonald's Bic Mac? Not interested in Lauren Condrad and Kim Kardashian bulging out of her top from all sides? Not interested in writing a story purely for gratuitous reasons? Not interested in offering up an image of Kim Kardashian over which horny male ad sluts can drool and then nonchalantly excuse themselves to the men's room?

more »

by Steve Hall    Jul-30-08    
Topic: Brands, Celebrity, Events

Dark Whoppers Recycled, Keys Blows Smoke, Scrabulous Cut, Mooches Called Out


- Because nobody talks male impotence (or teen sex) like Americans do.

- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?

- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)

- The Scrabulous app on Facebook is officially dead.

more »

by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Celebrity, Games, Online, Social

Keira Knightly Turns Down Breast Enhancement for Movie Poster


Four years ago when Keira Knightley starred in King Aurthur, the studio had her breasts digitally enlarged for the movie's promotional materials. Knightley, now 23 and starring in the film The Duchess, refused requests from studio heads to toy with her chest, claiming she's happy with her body the way it is.

Oh yes, we all love period piece cleavage, what with the era's corseted gowns and plunging necklines, but every woman should be able to feel completely comfortable with her own body without society dictating that they be a C or D cup.

Knightley, who caved to studio breast enhancement requests in 2004, put her foot down this time. Last year she told Britain's GMTV, "I would love to have breasts! I'm never going to get them. I'm naturally who I am."

While we'd all love to be perfect, we know perfection doesn't really exist. And creating the illusion that it's attainable only spawns unrealistic goals that can do serious damage to a person's psyche.

by Steve Hall    Jul-29-08    
Topic: Campaigns, Celebrity, Opinion, Poster

Diddy Burger King Ad Discriminates Against Fat People


Wait, what? Is Diddy, P. Diddy, Puffy or whatever the hell he's now calling himself still a musician or has he completely sold out to marketers? It certainly seems so because the only place the guy seems to appear anymore is in commercials. Now he's doing one for Burger King in which his cartoonish, self-important, overinflated ego is on full display.

more »

by Steve Hall    Jul-29-08    
Topic: Bad, Celebrity, Creative Commentary

9,580 Paper Dolls Sacrificed to Keep Converse Cool


Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.

This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.

by Angela Natividad    Jul-25-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Video

Guinness Sexed, 50 79'd, Mars Caves, Parker Pisses


- This fake Guinness commercial illustrates the pleasures of multitasking among friends...while naked...and having sex.

- To varying degrees, most people feel it's OK to have advertising in free online video content. The highest level of acceptance (82 percent) was for ads in full length TV shows (shown online).

- 50 Cent is not pleased with Taco Bell's publicity ploy urguing him to change his name to 79, 89, or 99 Cent to promote new menu items. 50 Cent has filed a lawsuit claiming his name an likeness were used without permission.

more »

by Steve Hall    Jul-25-08    
Topic: Celebrity, Policy, Spoofs, Video

Cactus Prick Gets Girl Knocked Up, 50 Cent Sues Taco Bell, Kanye West Champions Healthy Self-Image


- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.

- 50 Cent is upset with Taco Bell. Yeah well, we are too.

- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.

- This is kind of neat. By the way, save water.

- Just what you need: a Samsung Instinct miniseries.

- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?

- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.

Hollywood-Focused Revlon Campaign Moves on to Jennifer Connelly


Revlon is churning through Hollywood stars and after the likes of Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King, the brand has signed a deal with Oscar winner Jennifer Connelly to appear in an upcoming ad campaign.

Famous both for brief nude scenes and her stellar acting abilities, Connelly is, in the words of Revlon President and CEO David Kennedy, "a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand."

by Steve Hall    Jul-25-08    
Topic: Brands, Campaigns, Celebrity

Is Deegan Original? I Don't Know, But This Campaign Isn't


From YouTube channel: "Brian Deegan is becoming more of an X Games icon every day, and you know we can't have that! Must...smash...originality!!!"

See MySpace (turn volume down).

See funnier take on the "Must--destroy--[awesome thing]!" shtick.

by Angela Natividad    Jul-24-08    
Topic: Celebrity, Online, Promotions

Bayer Saves Babies, Clooney Goofs, Nike Stabs Air, Sex Tracked

- Bayer roasts babies over a fire but, of course, they, like those famous Puma ads, are not real and the brand has stated they, nor JWT, had anything to do with their creation.

- That Churchill pet insurance dog, in a recent commercial, seems to say, rather than his usual cathphrase "Oh yes," "Oh yes, fuck!" You decide.

- A mustached George Clooney does the goofy European commercial thing.

- In the UK, Nike has stopped selling its Mike Air Stab trainer after an upswing in knife murders.

more »

by Steve Hall    Jul-24-08    
Topic: Celebrity, Spoofs

Featured FREE Resource: