British Royal Zara Phillips Continues Work With Land Rover


As a follow up to its original rugby film, Land Rover is out with another which debuted mid-July and has, again, tapped British royalty to appear in the video. In the new video, the goofy rugby lover puts his smarmy moves on Zara Phillips, the eldest granddaughter of Queen Elizabeth II. Phillips, an equestrienne Eventing World Champion is seen taking her horse out of its trailer while the goofy dude tries to explain to Phillips, who, apparently, he doesn't know, how simple horse rising is. Philips just smiles but the horse doesn't take too kindly to the dude's smarm.

In late 2006, Phillips appeared in a print ad for Land Rover wearing a gown covered in mud with the headline, "Beautifuly Poised." The Queen wasn't all that happy about her appearing in the ad but perhaps she's had a chance to get used to Phillip's more "real world" endeavors.

by Steve Hall    Jul-23-08    
Topic: Celebrity, Good, Strange, Video

Even More Time Wasted Critiquing Dumb Commercials


So we do a lot of ad critique around here at Adrants. Sometimes it's worthy, other times it's the digital equivalent of a newspaper used for dog defecation. In what has to be the most ridiculous critique of a ridiculous ad EVAR, MSNBC Ads of the Weird takes on a Dr. Scholl's ad featuring America's Next Top Model Runner Up Yaya DaCosta who dances on a desk and then jumps into a pair of shoes which, naturally, have Dr. Scholl's inserts.

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by Steve Hall    Jul-22-08    
Topic: Bad, Celebrity, Commercials

Janet Jackson's Boob Ruled Not Indecent


Back in 2004 (yes, it really was that long ago), Justin Timberlake and Janet Jackson were victims of a unfortunate "wardrobe malfunction" which caused Janet Jackson's pierced boob to be seen by something like 80 million people. Most of us laughed. others got all freaked out and had a legalk orgasm shooting law suits all over the place.

Well, four years later, it's all over and a Philadelphia Court of Appeals has injected some common sense into the debacle. The court overturned the FCC's fining of 20 CBS stations and the FCC's claim the stations were liable for the "malfunction." Basically, the Court of Appeals ruled the fines ran counter to the FCC's long-standing history of forgiving fleeting instances of indecency.

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by Steve Hall    Jul-21-08    
Topic: Celebrity, Opinion, Policy, Racy

Product Placement in Porn Advocated, Pennies Pitch


- The FWA has announced its 2008 Site of the Year judging panel. Some idiot named Steve Hall will be one of the judges.

- Chuck McCarthy has a few ideas for those of us in advertising. Not one to overlook a missed ad opportunity, Chuck thinks branded background images on those distorted login codes would be a great medium, Justin Timberlake's Sexy Back could be turned into Snackin' Back for a cracker brand and energy drink product placement in porn would be hot.

- A dude thinks the back of pennies are a great medium. He was right. After affixing his URL to the back of fifty pennies and distributing them around New York, business boomed.

by Steve Hall    Jul-21-08    
Topic: Celebrity, Guerilla, Product Placement, Racy, Strange

Driverside Pays Parking Tickets, Cars Go Zen, Actresses Put Brand Icons Out of Work, Gary Busey Becomes GotVMail Mascot


- Jezebel compiled a list of the top 10 female product advertising icons -- and the actresses that could replace them. That Mrs. Butterworth's/Queen Latifah one is hella funny. Now you: go forth and laugh.

-, which sends reminders for auto maintenance and calculates repair estimates in your area, is paying parking tickets off for 100 San Francisco inhabitants. Register at the above link and check back July 25th to see if you're among the scott-free parking violators.

- Gary Busey's objectively bananas, and here's proof. If you're planning to argue, I've got three words for you: stupid, misfortunate placenta.

- Neat water campaigns: submerged-society ones for Australian brand Insight, quiet dreamscape ones for Diesel.

- BooneOakley is behind State Farm's "Experience Peace of Drive" car wash campaign. (Apparently you also get a free massage.) More from the effort: bathing car, car and yoga, car and cucumber, car and candles, car and acupuncture. (Kinda cool. I had a fat friend whose mom made him visit an acupuncturist to induce weight loss. It didn't work, but he kept telling her it did because he found the needles soothing.)

Joss Whedon's Dr. Horrible Could Make Profitable New Model for Online Serials


If you were a fan of Buffy: The Vampire Slayer or its slightly traumatizing spin-off Angel, you might get teary with glee over Acts I and II of Dr. Horrible's Sing-Along Blog, an effort by creator Joss Whedon to raise crowdsourced funding for a web-only show. (See trailer!)

Dr. Horrible, played by Neil Patrick Harris, is a singing supervillain. He uses the blog to share his dreams of dominating the world and joining an elite frat, the Evil League of Evil, whose membership he'll probably never earn unless he defects for a series that takes itself more seriously, like True Blood.

"If you're gonna get into the Evil League of Evil you have to have a memorable laugh," insists Dr. Horrible, who looks like a cross between Doogie Howser, MD and Butters masquerading as Professor Chaos.

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by Angela Natividad    Jul-17-08    
Topic: Brands, Celebrity, Good, Online, Promotions

Mochila Uses Obama Girl to Make Play for Political Gen-Y 'Net Users


Amber Lee Ettinger -- better known as Obama Girl -- is seriously amazing. She didn't just shake her ass for politics; she turned that ass-shaking into a recognized brand.

Mochila is partnering with Barely Political, Obama Girl's parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.

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by Angela Natividad    Jul-17-08    
Topic: Brands, Campaigns, Celebrity, Online, Political, Sponsorship

Google -- Yes, Google -- Premiers Radiohead's 'House of Cards'


Aside from being the first-ever music video to debut courtesy of your friendly neighborhood search and ad giant, it is also the first video ever to be shot without cameras. Only lasers and scanners were used, which is why Thom Yorke looks kind of like a sonogram.

Watch House of Cards -- better yet, "interact" with it on Google. There's also a making-of video that talks about Geometric Informatics and Velodyne LIDAR, the technology used to capture all the imagery in 3D.

Directed by James Frost of Zoo Films.

by Angela Natividad    Jul-15-08    
Topic: Celebrity, Online, Video

Mr. T Eradicates World of Goofy Speedwalkers


Uh oh. The cause group for...speedwalkers is going to get their jockstraps in a twist over this new AMV BBDO-created Get Some Nuts commercial (higher quality Quicktime here) for Snickers in which Mr. T, atop a Mad Max-style pick up truck, shoots Snicker bars at a speedwalker using a Gatling gun. While hurling bars at the walker, Mr. T lets lose his usual "I pity the fool" tirade telling the walker he's a "disgrace to the man race" and that it's time to "run like a real man."

While most would prefer to rid the streets of these goofy walkers for fear they will unduly influence their children into adopting the goofiness that is speedwalking, it won't be surprising if some speedwalking fanatics make their way to Mars headquarters and slingshot, en mass, their jockstraps at the building pummeling executives into submission.

by Steve Hall    Jul-14-08    
Topic: Celebrity, Commercials, Good, Strange

Hottie Carrie Underwood Makes Men Want to be Small


The men in this Vitamin Water commercial featuring country singer Carrie Underwood are so enamored with her ability to horse whisper sweet nothings to small things, they all want to be...miniature. Not exactly the way most men think but for those not so fortunate men who are on the miniature side of things, they are, no doubt, plenty pleased the very desirable Carrie Underwood has a thing for...small things.

by Steve Hall    Jul-14-08    
Topic: Celebrity, Commercials

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