For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.
Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.
All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?
Go be a hero and bend it.
The MySpace homepage has been invaded by concurrently-running banner ads for the NBA. Each features two different basketball players whose faces are cut down the middle and mashed together. Each player is repeating the same speech about fear and slowly ... sloooowly ... driving me mad.
The banners drive users to MySpace.com/NBA, which tells you nothing about the ads themselves. Too bad; I actually wanted to know, but not enough to dig through all that other crap.
Next month's Vanity Fair features "provocative" photos, taken by Annie Leibovitz, of Hannah Montana star Miley Cyrus. It would likely have come and gone, relatively ripple-free, if Disney hadn't claimed the firm "deliberately [manipulated] a 15-year-old [...] to sell magazines."*
In allegiance with her corporate shareholders, Miley said the photos embarrassed her and apologized to fans.
- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.
- Rock stars aren't made. They're mothafuckin' born.
- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.
- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)
- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.
To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.
They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
The moral of the story is, BUY NIKE. Or recycle. Or something.
A soft-hued, angelic Alicia Keys appears -- on a first-name basis! -- for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)
The film is streaming on the official site as well as on Blip.tv, which provided the video player; and on MySpace. (It's a wonder people still bother with that.) You can also download it for free on Spiral Frog.
But let's cut to the chase. KIDS! In AFRICA! With AIDS! Go DONATE.
If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out.
There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements.
A naked photo of Carla Bruni, the current First Lady of France, just sold at a Christie's auction for about $91,000 after expectations it would raise $4K at most.
The picture was taken in '93, when Bruni was a model. Not to say she's shed those winning ways. This month she appears nude in GQ, following accusations that she used a diplomatic visit with the Queen to plug her latest CD.
Gotta love a quasi-political figure who knows how to play her PR cards. Malkin and Coulter, are you paying attention?
See the $91,000 image.
Moby tests the limits of your self-esteem with this popularity contest for his new album.
Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in.
Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton.