Following in the footsteps of Fabio, MC Hammer and Kevin Federline might be considered a dubious career path, then again, who thought KFed would come out of the Britney Spears nightmare on top (or at least looking a lot better than Britney)? Next in line for the feature role in a Nationwide Insurance 'Life Comes At You Fast" commercial, filming today in India, is none other than Mr. Pony Hawk himself, Sanjaya Malakar.
Yup, Nationwide wants Sanjaya to help the company reel in some South Asians who, according to Nationwide, have the highest annual income among the U.S. Population.
Hayden Panettiere, star of NBC's Heroes and whale lover, has signed an endorsement deal with social site Zude and Shopit to sell clothes and raise money for Save the Whales Again, a Whaleman Foundation and Animal Welfare Institute campaign to "create awareness about the industrial slaughter of whales and dolphins."
The effort is getting added awareness with promotional placement on the homepage of eBay which points to a branded eBay page for Save the Whales Again.
As part of the promotion, an auction is being held to raise money with the winning bid (bidder plus five friends) getting tickets to a celebrity fundraiser held at Eva Longoria's Beso restaurant and a whale watching tour with Hayden in the Channel Islands.
Promotions for Indiana Jones and the Kingdom of the Crystal Skull have hit Facebook with a vengeance.
250,000 free Indiana Jones virtual fedoras sold out on Wednesday and there are all kinds of film tie-ins for popular apps, including "Where I've Been," Flixster and SuperPoke.
I always suspected that no one, however noble, could actually own a whip without abusing it once in awhile. Not even Harrison Ford.
Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.
Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.
Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.
By now the words "hope" and "Obama" are inseparable. And the man certainly hasn't welded himself to the ideal without help.
Here's another one of those lovingly-produced Obama = Hope! messages, put together by Blacklist, narrated by Douglas Coupland -- who wrote Generation X, Microserfs and The Gum Thief -- and directed by Pistachios.
Jesse Dylan, who directed "Yes We Can," also came along for the ride.
It probably won't spark a mash-up craze, but it's one more for the I <3 Obama scrapbook. (You have one, don't you? ...uh-huh.)
- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters. Groovy Green is not amused.
- Chuck McCarthy has produced a PSA that encourages men to save water by wizzing in the sink. Beware of hazardous ass action. McCarthy was also responsible for this York Peppermint Patty spoof.
- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.
It's probably just me. No, I'm sure it's just me but I'll ask the question anyway.:Is there something strange about Miley Cyrus jumping immediately from that Vanity Fair/Annie Leibovitz "scandal" -- where she was portrayed as, well, a bit more sexy than our sexually repressed society can handle -- to an appearance in the Body by Milk campaign, where she sports...white stuff all over her lips?
One could argue it's just a natural transition to the next level of, um, participation in the oh-so-seedy activity of -- OMG! -- engaging in dirty sex acts. But, that would be gross so let's just leave that stuff on the table.
David Beckham has been tapped by Sharpie and will appear in a new commercial for the pen maker airing July 15. Press information says the spot "shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending, but in the process, viewers get a good laugh - and a good look at Beckham."
We we do hope that's indeed true because laughing is good therapy as is drooling over a hottie such as Beckham himself.
- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.
- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.
- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.
Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.