Heroes' Hayden Panettiere Saves Whales With eBay Promotion

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Hayden Panettiere, star of NBC's Heroes and whale lover, has signed an endorsement deal with social site Zude and Shopit to sell clothes and raise money for Save the Whales Again, a Whaleman Foundation and Animal Welfare Institute campaign to "create awareness about the industrial slaughter of whales and dolphins."

The effort is getting added awareness with promotional placement on the homepage of eBay which points to a branded eBay page for Save the Whales Again.

As part of the promotion, an auction is being held to raise money with the winning bid (bidder plus five friends) getting tickets to a celebrity fundraiser held at Eva Longoria's Beso restaurant and a whale watching tour with Hayden in the Channel Islands.

by Steve Hall    May-27-08    
Topic: Cause, Celebrity, Online



Facebook Loves Itself Some Indiana Jones

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Promotions for Indiana Jones and the Kingdom of the Crystal Skull have hit Facebook with a vengeance.

250,000 free Indiana Jones virtual fedoras sold out on Wednesday and there are all kinds of film tie-ins for popular apps, including "Where I've Been," Flixster and SuperPoke.

I always suspected that no one, however noble, could actually own a whip without abusing it once in awhile. Not even Harrison Ford.

by Angela Natividad    May-23-08    
Topic: Celebrity, Online, Promotions, Sponsorship



Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom

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Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.

Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.

Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.

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Obama's About Hope. Yeah, We Know

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By now the words "hope" and "Obama" are inseparable. And the man certainly hasn't welded himself to the ideal without help.

Here's another one of those lovingly-produced Obama = Hope! messages, put together by Blacklist, narrated by Douglas Coupland -- who wrote Generation X, Microserfs and The Gum Thief -- and directed by Pistachios.

Jesse Dylan, who directed "Yes We Can," also came along for the ride.

It probably won't spark a mash-up craze, but it's one more for the I <3 Obama scrapbook. (You have one, don't you? ...uh-huh.)

by Angela Natividad    May-18-08    
Topic: Campaigns, Celebrity, Political, Video



John Mayer Gets Bold, Bus Shelters Get A/C, Man Pees to Save Earth

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- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters. Groovy Green is not amused.

- Chuck McCarthy has produced a PSA that encourages men to save water by wizzing in the sink. Beware of hazardous ass action. McCarthy was also responsible for this York Peppermint Patty spoof.

- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.

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by Angela Natividad    May-18-08    
Topic: Cause, Celebrity, Commercials, Outdoor, Promotions, Spoofs, Video



Travails of Miley Cyrus Illustrate Need For Destigmatized Sex

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It's probably just me. No, I'm sure it's just me but I'll ask the question anyway.:Is there something strange about Miley Cyrus jumping immediately from that Vanity Fair/Annie Leibovitz "scandal" -- where she was portrayed as, well, a bit more sexy than our sexually repressed society can handle -- to an appearance in the Body by Milk campaign, where she sports...white stuff all over her lips?

One could argue it's just a natural transition to the next level of, um, participation in the oh-so-seedy activity of -- OMG! -- engaging in dirty sex acts. But, that would be gross so let's just leave that stuff on the table.

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by Steve Hall    May-15-08    
Topic: Campaigns, Celebrity, Opinion, Trends and Culture



Attention David Beckham Lovers! Sharpie Spot to Give Good Look

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David Beckham has been tapped by Sharpie and will appear in a new commercial for the pen maker airing July 15. Press information says the spot "shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending, but in the process, viewers get a good laugh - and a good look at Beckham."

We we do hope that's indeed true because laughing is good therapy as is drooling over a hottie such as Beckham himself.

by Steve Hall    May- 8-08    
Topic: Brands, Celebrity, Commercials



CEO Uses Daughter's Ass on Billboard, Rossellini Has Sex With Bugs

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- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.

- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.

- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.

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by Steve Hall    May- 6-08    
Topic: Celebrity, Online, Outdoor, Racy, Social, Strange, Tools



Audrey Tautou the New Chanel No. 5 Girl

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Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.

by Steve Hall    May- 6-08    
Topic: Brands, Celebrity, Commercials



Darfur Cause Aims for Paris Hilton-Like Publicity

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Forrester Senior Analyst Jeremiah Owyang has written a concise summary with insightful commentary on the Louis Vuitton brand-jacked Darfur t-shirt situation. Briefly, an artist, Nadia Plesner, created a t-shirt showing a Darfur child holding an LV bag and a little dog.

Imagery sound familiar? It should and that's Plesner's point who explains, "My illustration Simple Living is an idea inspired by the media's constant cover of completely meaningless things [ie. Paris Hilton]. My thought was: Since doing nothing but wearing designer bags and small ugly dogs apparently is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention."

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by Steve Hall    May- 5-08    
Topic: Brands, Cause, Celebrity, Consumer Created, Opinion, Social










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