To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.
They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
The moral of the story is, BUY NIKE. Or recycle. Or something.
A soft-hued, angelic Alicia Keys appears -- on a first-name basis! -- for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)
The film is streaming on the official site as well as on Blip.tv, which provided the video player; and on MySpace. (It's a wonder people still bother with that.) You can also download it for free on Spiral Frog.
But let's cut to the chase. KIDS! In AFRICA! With AIDS! Go DONATE.
If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out.
There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements.
A naked photo of Carla Bruni, the current First Lady of France, just sold at a Christie's auction for about $91,000 after expectations it would raise $4K at most.
The picture was taken in '93, when Bruni was a model. Not to say she's shed those winning ways. This month she appears nude in GQ, following accusations that she used a diplomatic visit with the Queen to plug her latest CD.
Gotta love a quasi-political figure who knows how to play her PR cards. Malkin and Coulter, are you paying attention?
See the $91,000 image.
Moby tests the limits of your self-esteem with this popularity contest for his new album.
Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in.
Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton.
AdFreak says the pairing of Gary Busey and the game Saint's Row 2 is perfect. They are right. Both are whacked. Besides, what else has Busey got to do these days besides taunt Ryan Seacrest on the red carpet?
- Grey's Anatomy's Patrick Dempsey, no doubt with help from his celebrity makeup artist wife and Avon global creative color director, will front the launch of men's fragrance line for the company.
- Michael Estrin examines why GM allocated $1.5 billion to digital media.
- Jim Meskauskas says we need to get past the unsexy side of online media.
- Scottish & Newcastle will pour $10 million into a regional U.S. outdoor campaign for Newcastle Brown Ale that launches in 10 cities this week.
- For their part in the Appril Fool's Day festivities, Nestle sent out a press release announce they would be changing the name of the Butterfinger bar to The Finger. Animal didn't like.
Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.
He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.
Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.
Renaldo Lapuz -- who gave American Idol fans whiplash with his infectious hurts-so-good tune -- rocked out with EyeWonder for the latter's first-ever "March Adness" event in Times Square.
March Adness, which was co-sponsored by Adobe and Akamai, kicked off the NCAA college b-ball tournament on March 20 with three concurrent parties. The other two went down in LA and Chicago.
Here's a closer shot of Lapuz with his awesome Simon hat.