Fergie Remixes 'Glamorous' to Promote Safe Sex and AIDS-Fighting Lip Gloss

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That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.

Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.

Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.

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by Angela Natividad    Mar-26-08    
Topic: Brands, Campaigns, Cause, Celebrity



'Circus' Knows How to Make Use of a Bombshell, Among Other Things

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Circus is this brilliant boomer lifestyle magazine that describes itself like this:

"Debate, discussion and controversy. Let's talk about the over 50s."

The third page of its February issue featured this gorgeous image of Sophia Loren perched just above the lower margin, drawing plenty of attention to the articles around her (mainly because we were scouring the text going "Who is that girl?!").

We also got to check out the magazine. It includes raunchy boomer poetry, sex and business talk, and spiffy little featurettes like The Ad that Never Ran. (Think Thatcher and Scottish oil. Feeling greasy?)

Anyway, it's refreshing to see a senior publication that's not splattered with AARP messages and bladder control ads. It also looks like an awesome resource for boomer culture.

Here's to hoping they're still around when we're pushing 50 and looking for saucy reading material.

by Angela Natividad    Mar-25-08    
Topic: Celebrity, Good, Publishing



Lovable Loser Challenges Celebrities for Cozy Cotton Underpants

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With money to burn from Hanes, a scruffy guy called Dave -- who's clearly approaching midlife with misgivings -- is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)

Dave has so far lost challenges to Cuba Gooding, Jr., Reggie Bush and Nelly, among others. But he did win a Comfortsoft Pose-Off against Paris, who unwittingly forfeited the game when she just didn't bother to look at him twice.

We'll clarify. She looked at him once, then tore him to shreds with her stare and publicly forgot he existed. It was superhuman.

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by Angela Natividad    Mar-25-08    
Topic: Campaigns, Celebrity, Guerilla, Online, Sponsorship



Quarterlifer Angst, Alicia Keys, Used to Sell Deodorant

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Dove is using the (apparently) drama-rich life of Alicia Keys to appeal to women in their 20s. Dove Go Fresh and MTV give you "Fresh Takes," a heavily promoted series about three girlfriends figuring shit out while looking pretty (an acquired skill).

Hrm. Think Crossroads would've been better received if it was less about Britney Spears and more about pastel deodorants? Somebody at Camp Dove must have thought so.

by Angela Natividad    Mar-24-08    
Topic: Bad, Campaigns, Celebrity, Online, Promotions



Cottonelle Wants to Be Kind to Your Behind

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To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."

See the TV spot and associated outdoor print.

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Orbit Gum Puts the Spritz on Janice Dickinson

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And boy does she need it. (Janice Dickinson fills us with dangerous emotions, mostly of rage and quiet angst.)

The ad was put together by BBDO and presented to us by an agency guy who finds the Orbit Gum campaign un-funny. Don't worry, man. We do too.

by Angela Natividad    Mar-19-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Sometimes a Sponsorship is Just a Sponsorship.

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In this article, CNBC writer Darren Rovell uses convoluted logic to ask what consumers, in their childlike naivete, are supposed to extract from relationships between athletes and the brands that sponsor them. (And their trainers. And their trainers' websites.)

Here's the puzzle the column poses: say you're a kid, and you want to be the next LaDainian Tomlinson. Tomlinson is part of Nike's SPARQ training program. He also wears Nikes on the field. But Todd Durkin, Tomlinson's trainer, has a website sponsored by Under Armour.

Assuming you're wack enough to think this will fundamentally alter your destiny, what do you BUY? Nike trainers or Under Armour's? The author's so stuck on this that he's even taking a poll. (Who would you follow: athlete or trainer?)

We'd laugh this whole thing off, because it really is ridiculous, but then we got to thinking. Do sponsored associations between people and products really mean something?

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by Angela Natividad    Mar-18-08    
Topic: Celebrity, Online, Opinion, Sponsorship



Georgi Vodka Wants Ashley Dupre's Ass For 'Butt Girl' Campaign

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Oh for fuck's sake! So a Governor had sex with a prostitute. Sex. He had sex. He didn't murder anyone, blow up a building or otherwise harm another person (as far as our limited knowledge of the man allows). He had sex. OK, he paid for it but it was still sex. Anyway, he's not Governor any more and has been endlessly shamed for his wrong doing. Rightly so, as many believe. If you don't know who we're talking about yet, you've been on another planet.

So leave it to a marketer to capitalize on the downfall of another by...offering money to place the image of Ashley Dupre/Youmans/DiPietro, the call girl that caused the downfall of the aforementioned Governor Eliot Spitzer, on the backs of buses to promote vodka. Yes, Georgi vodka wants to pay Dupre a low six figure sum to become the vodka brand's "butt girl."

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by Steve Hall    Mar-18-08    
Topic: Bad, Brands, Celebrity, Outdoor



George Bush, Al Pacino, Donald Trump Hawk DISH Network

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These are really, really bad! No, wait, these are really, really good! No wait....damn it, we're conflicted about this new DISH Network work sent to us from Fueld (yes, that's spelled correctly) Films. In the three commercials, comedian Frank Caliendo takes on the personas of Al Pacino, Donald Trump and George Bush. He does a fairly good job but we're not sure these commercials sold us anything.

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by Steve Hall    Mar-18-08    
Topic: Bad, Campaigns, Celebrity, Commercials, Good



Paris Hilton Wants A New BFF, Ziff Davis Bankrupt, Ad Age Socializes

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- On the outs with Nicole Richie for some time, Pars Hilton wants a new BFF and MTV has launched a new reality show to help her find one.

- DDB Barcelona brings out hand string games to somehow illustrate how its cars are built. We sure hope they're made of something stringer than string.

- Ziff Davis Media, publisher of PC Magazine among others, filed for bankruptcy citing falling print ad revenue and subscriptions as the reason.

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by Steve Hall    Mar-17-08    
Topic: Celebrity, Magazine, Social










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