We never cease to be amazed by Oprah's power and pervasiveness in the culture. She can hang out with liars and just generally unpleasant people and still come out of the association reeking of rosebuds. And she's probably the only woman in the world who can get away with putting her own face on her own magazine every month without looking like a narcissist or a dictator. Do you get how amazing that is?
Anyway, Oprah has launched a 10-week class to promote a book called A New Earth: Awakening to Your Life's Purposes. The class is entirely online and free to take. The first session, which went down last night, pulled in over 700,000 fawning Oprahlytes hungry for "East-West-hybrid mysticism." Future sessions will take place every Monday.
Homegirl could brand a Bible and change every third word to "chewbacca" and she'd still come out of it making more money than Easter Island.
To celebrate 100 years in footwear, Converse is welding new icons to old ones in a campaign called "Connectivity."
According to Complex, "cultural heroes" like James Dean, Hunter S. Thompson and Sid Viscious will fuse feet (neat touch!) with Common, Dwyane Wade and Billie Joe Armstrong. Sort of like paper dolls.
See more here.
Over two years ago, Dannon began promoting its Activia yogurt with the special ingredient, Bifidus Regularis, a "nonsense word that's been trademarked," as dubbed by American Copywriter. The ingredient is supposed to make women more regular, to use acceptable vernacular. Because marketers can't always come right out and say what they mean - in this case, "Dannon, the yogurt that helps you shit better" - meaningless words have to be created to sugar coat what every person over the age of five can see right through.
To promote its hot new Ariake running shoe, K-Swiss enlisted the face of Sebastien Foucan, the founder of free running. ("Free running" is when you go jogging and, instead of hauling ass around an obstacle, you do an impressive Ranma-style aerial flip over it. Seriously.)
The print ads are very Zen. There's no copy, just images of Foucan being Foucan and a small K-Swiss logo at bottom. They were put together by Perfect Fools which is based in Sweden and the US. The ads will be accompanied by a wannabe-viral (which we haven't yet seen) and a website.
See Foucan variant. We're not really sure whether people will put two and two together and go, "Okay, Ariake = running! Got it." Because we were all, "Acrobatic skater gear?"
If you're in New York tonight and looking for something to do, you could head over to the Merc Bar in SoHo for CPX Interactive's Leap and Launch party (RSVP). At the event, footage from a recently shot Hip-Hop Get Out The Vote PSA featuring Snoop Dog, George Lucas, Ciara, LL Cool J, Jim Jones, Andre Harrell and other celebrities. The PSA, developed by CPX Interactive's new Caliber 1 Media entertainment division in partnership with Russell Simmon's Hip-Hop Action Network, will urge young people to register to vote at voteforit08.org (not live yet).
If you're bummed about your creative inability to contribute a musical mash-up to Obama's viral war chest, we're found your solution.
Become part of the fabric of "Yes We Can"! Yeah, the video looks all screwed up and snowy for a reason. Mouse over the images and you'll see snapshots of upload-happy Obama worker bees. Just hope they vote, Obama!
The site was put together by Syrup for will.i.am, according to A Source of Inspiration.
"Stomping Grounds" is a half-hour romp through the childhood of Biz Markie. Crawling the streets in a Scion, Biz explores his apartment in Harlem, favourite restaurants, old friends, and the place where he first started recording.
We like it. Oddly though, it made us nostalgic for Cribs. Maybe it's the exit scene.
The vid was produced by Inform Ventures, which promised the tour would lend an "authentic perspective into the artist's back-story."
Well, "Stomping Grounds" is definitely more authentic than the Nelly storybook for Panraven.
"Watching anything but DIRECTV? Now, that would be painful," croons the Misery antagonist with a trademark psychotic expression.
Brrr. Oddly though, we'd pick an Annie revival over a sad dancing Colonel or a necromanced Orville Redenbacher.
The ad was put together by Deutsch, LA.
- Freakishly weird Jack in the Box has a new website, Make Jack a Sandwich, which AdFreak's David Kiefaber says, "revels in the kind of exaggerated 1970s sleaze I've only seen a thousand times before."
- Copyranter tells us that Gene Simmons tape was just a publicity stunt. Hmm. We never saw that coming.
- Make the Logo Bigger tells us this MasterCard should have run during the 80th Academy Awards as opposed to the dreck that did.
- It's One Show Week!! Yes. From May 5-9, The One Club will host its One Show, One Show Interactive and One Show Design events
WTF? It seems playing Obama Girl isn't the only thing the lovely Amber Lee Ettinger does. Although it's clear she's a much better Obama Girl than a deodorant spokesmodel. Damn, that was the most unsexy spots we've ever see, Amber Lee, please, stick to Obama Girl. Oh wait, you mean Certain Dri pays you? Alright, we suppose that's OK then.