Chevrolet Grabs Jonas Brothers to Hype Green Cars to Disney Set

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If you're a fan of Disney-manufactured pop acts then you'll have a soft spot for this partnership between Chevrolet, Disney and the Jonas Brothers, Disney's male version of Miley Cyrus' Hannah Montana. Yes, that's Billy Ray Cyrus' daughter. Yesterday at Walt Disney Studios, the Jonas Brothers performed in front of 150 LA area students at a "Chevy Rocks the Future" concert. The effort aims to make Chevrolet's "green" cars cool in the eyes of the bubble gum set. Um, yum?

by Steve Hall    Feb-20-08    
Topic: Celebrity, Events, Good



Joss Tastes the Flake, Goes into Ecstasies, for Cadbury

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For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.

This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.

The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.



Indiana Jones Cranks Up With Teaser Trailer

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Bruce Willis did it. Sylvester Stallone did it...twice. And, as we've all been anticipating, Harrison Ford will attempt it May 22. Check into a nursing home? No way! These "old" dudes are still making films and people are still watching them. OK, so maybe not as many people as back in the day but still.

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by Steve Hall    Feb-19-08    
Topic: Celebrity, Video



Converse and Dr. J? No Way. (Okay, YES Way.)

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For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.

Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball. At worst, you'll feel a little fragmented.

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by Angela Natividad    Feb-15-08    
Topic: Bad, Brands, Celebrity, Online, Video



Taco Bell, Sports Illustrated Toss Aspiring Photographers a Bone

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Want to photograph models like Daniella Sarahyba for a living? Go for it -- just not for money -- courtesy of Taco Bell and Sports Illustrated. Pick the location and plan her moves based on a series of options. She'll say things like, "Oh, are you the new photographer?" and play the spoilsport when it's too windy.

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by Angela Natividad    Feb-15-08    
Topic: Brands, Celebrity, Online, Product Placement



Kim Kardasian Goes Bongo, Hotties Leave, India Comes, Gates Bails

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- Following Vanessa Minnello, bootylicious Kim Kardasian is the new spokesbabe for Bongo Jeans.

- If you're sad to see that really hot office mate leave for another agency, send his or her picture over to Office Hotties Who Leave, a site which features images of "men and women who make coming to work more bearable."

- American Express, Coke, JCPenney, L'Oreal, General Motors, Mars/Masterfoods, MasterCard, McDonald's, Procter & Gamble, Bertolli Frozen Dinners, and Dove Cream Oil Bodywash are a few of the confirmed advertisers for ABC's 80th Annual Academy Awards broadcast.

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by Steve Hall    Feb-15-08    
Topic: Agencies, Celebrity, Social, Television



Michael Bay Commands Awesomeness, Blows Stuff Up For Verizon

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In this first commercial, breaking February 17, for Verizon's FiOS TV and Internet campaign, Jerry Bruckheimer's boy, Michael Bay, is seen hyping his own over-the-top obsession to blow things up. From The Rock to Armageddon to Pearl Harbor to Transformers, Bay is all about blowing things away and that's the central message of this campaign: Verizon blows away the competition when it comes to internet upload and download speeds.

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by Steve Hall    Feb-15-08    
Topic: Campaigns, Celebrity, Commercials, Good



Zhi to Reclaim Chinese Dignity on Olympic Soccer Field

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Chinese footballer Zheng Zhi brings some Asian Algier to Adidas' Beijing Olympics campaign.

The hand-drawn spot builds on "Together" with Zhi's narrative about how the 2008 Beijing Olympics will redeem his people from loss. Disembodied wings carry the Chinese into the clouds. The Chinese, and some feathers, fall out of the sky when Zhi describes the 1999 game.

Despite the tripped-out depressing imagery, the story ends on an up note. Because impossible is nothing, right?

Deep. Or at least really abstract. In which case ... deep.

by Angela Natividad    Feb-11-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Television



Osama Bin Laden Video Promotes Fashion Brand

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We've seen the many directions in which fashion brands travel to promote their wares. We've had Dolce and Gabanna toy with rape. We've had target employ holographs. We've had Nolita use an anorexic French actress to sell its wares. We've had Wrangler spread fashion mannequin around Paris. We've had hottie-wear promoted with voyeuristic videos. We've had former Russian leader Mikhail Gorbachev hawking Louis Vuitton. We've had Sisley doing, well, anything and everything that has to do with sex to call attention to its fashions.

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by Steve Hall    Feb-11-08    
Topic: Celebrity, Strange, Video



Will Ferrell's Jackie Moon Shills Bud Light And Old Spice

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Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.

There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.

by Steve Hall    Feb-11-08    
Topic: Brands, Celebrity, Good, Promotions










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