Petra Nemcova Replaces Gemma Atkinson As La Senza Apokesmodel

Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.

Yea, Yea, Yea. Another Hottie Gets Nude For PETA

Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.

Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?

MS Fam Bam Introduces Monta Ellis to Fast World of Product Promotion

To endear a "rising star" to the hearts of jaded Warriors fans, 72andSunny, LA gives us "Who is Monta Ellis?" for And 1.

Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That's what this campaign is for Ellis, the point and shooting guard of our home basketball team. Filmed during a family reunion in Mississippi, the effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.

Watch Quickness here. It's loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don't know too much about Ellis, we have a broader understanding of David Banner's state spirit.

John Cusack, Mars Movie Bring Time Capsules Back into Vogue

Here's an interesting premise for a movie: a kid who thinks he's from Mars and spends most of his time in a box. And who better to socialize him than John Cusack? Few adults suffer more adorably. For sex appeal, add Amanda Peet to the mix. How can you lose?

The film is called Martian Child, which you can learn all about at the Martian Child/Family Project website -- brought us by New Media Maze, Ltd.

The site lets families create time capsules -- er, "pods," to which they can add photos, videos and other documents. When you're done, your pod gets launched to virtual Mars, where other people can look through it.

We're going to guess that at the end of the film, irrefutable evidence will suggest that the kid actually is from Mars, and the grown-ups will have something to believe in again.

Kelly Brook's Two Big Qualities Highlight Perfume Debut

Commenting on a recent delebrity perfume debut exactly the same way we would, The Superficial writes, "British model/actress Kelly Brook debuted her new perfume at Superdrug in London yesterday. She possesses two wonderful qualities for being a product salesman: a great smile and a winning personality. Yep, those are the two most notable things about her. I bet if you met her in person those would be the first two things you noticed. Well that, and her intelligence." Indeed.

More of Kelly's two big qualities here.

I Am Legend Hits New Media with Elements You've Seen Before (Including Will Smith)

Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.

In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.

It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.

Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?

Anne Hathaway, Jennifer Connelly Join Parade of Celebrity Endorsers

The parade of celebrity endorsers continues with Anne Hathaway in talks with Lancome to follow Kate Wnslet and Clive Owen. Jennifer Connelly is said to be next in line for Balenciaga and Victoria Beckham is rumored to become the face of Marc Jacobs. We'll look at anything with Anne Hathaway in it. Jennifer Connelly, not so much. After her fully endowed turns in The Rocketeer and Career Opportunities, we lost interest a bit. OK, Requiem for a Dream wasn't bad. And Posh? Well, she hasn't been posh since she was Posh (and we mean the first time around).

Colbert Invades NYT to Verbally Dismantle Icons, Heroes, Presidents-to-Be

We always knew elections were partly spectacle but nothing beats Election '08 (unless you live in Belgium).

If only to prove how desperately our political society needs a clue, Stephen Colbert appeared as a guest columnist for The New York Times this weekend to trash-talk everyone relevant, including Obama and Jesus, and suggest that what the world needs is him (or his new book).

Read it all here. And to think we honestly believed we were the only ones drinking on the job. Ain't blogging grand?!

Chivas Celebrates It's 25 With Lucy Liu and Julianne Moore

Lucy Liu and Julianne Moore recently stepped out to celebrate the launch of Chivas 25 at the New York Public Library. What? Hard liquor? A library? Someone definitely gets points for this complete no-sequitor. For those who care, Moore was wearing Lanvin, Fred Leighton jewelry and Roger Vivier shoes and Liu was wearing a Zac Posen dress and shoes and jewelry from Bulgari.

WTF? Did we just write that? Who gives a crap? Certainly not us. Just send us a bottle of the stuff, Chivas, and will give you proper props.

Radiohead Thinks its Fans Can Set Prices Just Fine, Thanks

Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.

Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."

The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.

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