Zhi to Reclaim Chinese Dignity on Olympic Soccer Field

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Chinese footballer Zheng Zhi brings some Asian Algier to Adidas' Beijing Olympics campaign.

The hand-drawn spot builds on "Together" with Zhi's narrative about how the 2008 Beijing Olympics will redeem his people from loss. Disembodied wings carry the Chinese into the clouds. The Chinese, and some feathers, fall out of the sky when Zhi describes the 1999 game.

Despite the tripped-out depressing imagery, the story ends on an up note. Because impossible is nothing, right?

Deep. Or at least really abstract. In which case ... deep.

by Angela Natividad    Feb-11-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Television



Osama Bin Laden Video Promotes Fashion Brand

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We've seen the many directions in which fashion brands travel to promote their wares. We've had Dolce and Gabanna toy with rape. We've had target employ holographs. We've had Nolita use an anorexic French actress to sell its wares. We've had Wrangler spread fashion mannequin around Paris. We've had hottie-wear promoted with voyeuristic videos. We've had former Russian leader Mikhail Gorbachev hawking Louis Vuitton. We've had Sisley doing, well, anything and everything that has to do with sex to call attention to its fashions.

more »

by Steve Hall    Feb-11-08    
Topic: Celebrity, Strange, Video



Will Ferrell's Jackie Moon Shills Bud Light And Old Spice

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Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.

There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.

by Steve Hall    Feb-11-08    
Topic: Brands, Celebrity, Good, Promotions



Bebe Sports Debuts 2008 Eva Longoria Campaign

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Having moved on from over privileged whiny teen to desperate housewife, Bebe Sports has unveiled its new print campaign featuring Desperate Housewives star Eva Longoria Parker, who, last year, replaced Mischa Barton as the company's celebrity spokesperson. In the campaign, we see Longoria Parker dressed in Bebe Sports sportswear lounging on a surfboard, posing with a bicycle, standing next to a motorcycle and sitting on a car. See it all here.

by Steve Hall    Feb- 9-08    
Topic: Campaigns, Celebrity, Magazine



Keley Hazell Heats Up London in Bikini For Lynx Body Spray

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Maybe because the recent Lynx (Axe) Chocolate campaign needed a bit of a kick in the ass, British hottie Keeley Hazell was snagged for a photo shoot with the chocolate flavored dudes themselves.

Wearing a chocolate colored bikini, Keeley likely gave passersby an uplifting experience as they watched her cavort with the chocolate dudes on the lawn in front of London Bridge. My God that girl is hot. See more here.

by Steve Hall    Feb- 7-08    
Topic: Celebrity, Good, Promotions, Racy



Sleepy Alesha Dixon Video Fails to Stimulate Focus

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Champion Alesha Dixon of Strictly Come Dancing stars in this valium-esque Ford Focus ad, which debuted February 1st on Ford.co.uk. Cake masterminded it, tapping Alesha for her number-one status among the Brits, and included nifty knick-knacks like instruments made of real car parts.

The latter sounded neat, but we didn't much notice. All told, the video lacks life and seems too smoked-out and tame to even be decadent. Nice icepick shoes, though. And okay, the personalized plate? Cheesy.

Maybe this is just another one of those clashing Brit vs. American sensibility things.

Psst, Ford and Alesha. Watch Beyonce and Armani do it.

Update: Oops. Look like we pushed an angry button. Brit fans are really sick of comparisons between Alesha and B (see YouTube comments).

by Angela Natividad    Feb- 7-08    
Topic: Brands, Celebrity, Online, Sponsorship, Television



Flanked by '72 Dolphins, Reebok Politely Seeks Super Bowl Buzz

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This ad for Reebok aired after the game ended on Super Bowl Sunday. It's called "Giants, Welcome to Perfectville."

The premise: the 1972 Miami Dolphins -- the only undefeated team in NFL history -- have long been living in a sleepy but sunny town called Perfectville. One of the members receives a gift from the NY Giants playfully marked, "Enjoy it for one more year."

Other tame leaps at humor include players reliving games, but slowly forgetting what positions they played.



Yes, But Will There Be a Technicolor Dreamcoat?

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If you can't afford LSD, mark your calendars (February 15th) for the debut of The Sound of Color.

"Does red sound like gurgling, molten lava?" the website asks. "Does green sound like the familiar tune of wind whistling through the trees? Do black and white even make a sound? What is the sound of color?"

We played with the idea of going, "Oh my, what is this? What is this?" but the truth is we already know because we wrote it up for MarketingVOX. This is a Gap campaign for which artists will write songs and make videos about color in all its tie-dye glory.

The site will hock colorful swag and free music downloads. After a month, artists will regain the rights to their songs, and some of the meaner ones might decide they don't want you downloading their pigment-inspired masterpieces for free. As with manna, hoard as much as you can.

by Angela Natividad    Feb- 6-08    
Topic: Brands, Campaigns, Celebrity, Online



Christine Aguilera Debuts Ginormous Breasts (and CD) At Best Buy

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Last night at a West Hollywood Best Buy, Christina Aguilera turned (and perhaps lifted) heads when she made her first post-pregnancy appearance. In support of her Live and Down Under CD, she made one woman cry and, in an interview, told Ryan Seacrest on his KIIS morning show, "I'm very excited [about] this whole incredible thing that's taken place in my life, between the pregnancy and the birth. I've been brainstorming for the last nine months of my pregnancy. This next album will have a whole new me. A different me." Very different, indeed.

by Steve Hall    Feb- 6-08    
Topic: Celebrity, Events, Promotions



How 'bout Them Apples...Uh...Peaches

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Pop quiz: When is it acceptable for a woman, say, Jolene Anderson from the Australian drama All Saints, to lay naked Sydney's First Fleet Park? Answer: When it really isn't Jolene Anderson but a 12 meter long replica of her made out of peaches to represent Ella Bache skincare. Get it? Skin so good you could eat it? We'll leave the entendre-laden edible jokes to you.

Here's the "making of" video.

by Steve Hall    Feb- 6-08    
Topic: Celebrity, Good, Outdoor










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