Don't get us wrong. Richard Simmons impressions are funny. Richard Simmons in the flesh is funnier still. How Bridgestone fucked up the formula we don't know, but we're guessing it probably had something to do with the mild shock we experienced from the squirrel ad, which it featured first.
Oh yeah, Alice Cooper's in this ad too.
We don't normally pay much attention to pre-game shows, but we couldn't help noticing the impersonations of Thomas Jefferson and Ben Franklin gracing the screen alongside stars like Peyton Manning and superimposed images of the Constitution.
WTF? Propaganda much? Where's the party?
OK, we can totally understand why FOX didn't accept the "beaver" version of Danica Patrick's GoDaddy commercial. Paparazzi drooling over "beaver." "Celebrities" holding beavers in their laps. Danica cooing into the camera, "A domain name and a website from GoDaddy.com give me all the exposure I need so I can keep my beaver safe and out of site." Right. Like there's no double meaning there, Bob. Yawn.
Oh, and let's not forget the Candice Michelle version in which a doofus is too busy registering domain names to watch the game and his friend can't help but inject his sexual fantasies into the scenario. Hey Bob, we've got the perfect tagline for GoDaddy. Ready? Here it is. "GoDaddy Gets You Laid." Simple enough. After all, that is what you're trying to say, right?
Alicia Keys made a rousing appearance during the Super Bowl 2008 Pre-Game Show which the crowd appeared to enjoy. Nice. Safe. No wardrobe malfunctions. All good in the eyes of FOX and the NFL.
Today, Calvin Klein announced actress Eva Mendes will be comes the spokesperson for Calvin Klein Fragrances and will make her debut in the company's 2008 Fall campaign. We like.
Oops. Not the news Calvin Klein wants to hear. Eva just checked into the rehab facility Cirque Lodge, the same place Lindsay Lohan went for her troubles.
Remember Debbie Gibson? You know, the one whose many hits include "Only in my Dreams" and "Electric Youth"?
We do, but just barely.
Here is an update on Debbie Gibson. To start with, you now have to call her "Deborah."
Anyway, Debbie Gibson is conducting scholarship auditions and a reality show taping for her pet project Camp Electric Youth (keep your volume down unless you want an electric deja vu attack). This is her performing arts summer camp for kids between seven and 17.
"I was the Hannah Montana of the '80s and I have a lot of experience and knowledge to offer today's aspiring performers," Debbie says. (Yeah. Like "you're never too young to start a career in reality TV.")
Fleshing out its copy point "every sip gets you closer," this BBDO NY-created Super Bowl commercial hurls Justin Timberlake through the air in response to three girls sipping their Pepsi's by the poolside. It's a simple message for Pepsi Stuff. The more you drink the more you win: Justin Timberlake MP3s, HDTVs, and millions of songs from Amazon.
"Duardo's Brand," which has a UGC feel to it (don't tell Subway!) is Raging Artists' attempt to (possibly) accomplish two things for its client:
1. Associate Arturo Fuente Cigars with the elite Cuban crowd through its choice of talent, Duardo Cantana
2. Put cigars back in the domestic space -- into the mouths of men sitting around playing guitars, and men whose wives batter them senseless for smoking indoors
Or it might be an exercise in irony. Because it's kind of "ha-ha, laugh with this artist who's just like me and you" funny and sort of "ha-ha, laugh at this thrown together wannabe UGC crap" funny.
We don't really know.
If you've ever watched The Sopranos, you'll love this new Denny's commercial featuring the Paulie Walnuts character Tony Sirico. In the ad, Sirico is presented with a fast food breakfast which doesn't meet with his approval. In response, he does his usual thing and refuses to pay for what he says is "not a real breakfast."
There's a second spot in the campaign which isn't near as good as the first one. Here's a bit of Tony Sirico trivia for you. Though he played a mobster on The Sopranos, Sirico was reportedly a real mobster back in the sixties and seventies attached to the Columbo family serving under Carmine Persico.
It's not often both celebrities in a celebrity marriage are spokespeople for brands, let alone at the same time. It's even less often, if not ever, the two appear side by side in their respective spokesperson roles as do David and Victoria Beckham in Tokyo. In Omotesando Crossing, Victoria appears for Samantha Thavasa and David appears for Giorgio Armani.