We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.
Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.
We can really only shake our heads in quiet wonder.
It would seem at the rate CoverGirl plows through celebrities for its ad campaigns there'd be none left to fill the company's ravenous appetite for new faces. Not that Drew Barrymore is a new face but she's the latest to step into the CoverGirl campaign and, thankfully, one that doesn't seem as fake as the parade of supermodels CoverGirl and other fashion brands have used in the past.
In the spot, which is very simple but visually very beautiful, Drew dances around for the photographer in what was supposed to be a teaser trailer to show the client. The client liked it so much they went with it. Created by Erricson Fina, produced by HSI and edited by Version2, the post is airing now.
The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."
Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.
Baby boomer focused AmericanLife TV has hooked up with been there, done that ad man George Lois to re-brand the cable network. Relating to the penchant of some Gen Y'ers to baby boomer music such as Led Zeppelin and the Rolling Stones, Lois came up with the tagline, "I'm the Baby of a Baby Boomer." Ads will feature boomers and their kids: Joe Namath and Daughter Jessica, Susan Sarandon and Patti LuPone, Graydon Carter Rene Syler. Cable, newspaper, billboards and inflight magazines will carry the campaign.
That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."
Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary
We were going to make some sort of "more whimper than bang!" type joke right about hereish, but all we can really hear right now is the endless sound of sucking.
That's because Dan Fielding's Domestic God sponsor is the one and only Electrolux. The big news was revealed on the snarling comedian's MySpace after a three-month scavenger hunt for the sponsor in which you had to consume almost as much Dan Fielding propaganda as the guy himself does.
According to this video, Dan Fielding is a comic book character sponsored by Electrolux. Per the plot, his girlfriend leaves him because of his mess. No big shocker there.
Fielding also goes to lengths to highlight how his favorite books, authors and movies -- listed on MySpace -- all have to do with identity deception.
Yeah, because the inclusion of JT LeRoy didn't give that one away.
We've been slipped an exclusive look into why Dentsu may not have admitted Toyo Shigeta did anything wrong as claimed in Steve Biegel's lawsuit. Apparently, it seems visits to brothels, double-teaming and crotch shots are required of Dentsu employees as revealed in this leaked Dentsu Guide to Better Management. Proper business etiquette and rewarding employees for a job well done are covered along with a better replacement for the passe handshake. Even the CEO of an agency has to follow the rules, right?
Alongside agency Wieden + Kennedy, Nike put together this two-part print campaign featuring LeBron James. Part I is at left; Part II is right here.
Ahh. Nike is never too pushy. In this spread you've got all the force and drama of a Jay-Z song, except the neighbors won't complain.
In support of her new fragrance, Can Can, Paris Hilton will appear atop Times Square on the Jumbotron in a 30-second commercial which will run 2,700 times beginning November 5 and running over the course of eight weeks. The video, part of a recently launched $5 million campaign, will feature scenes from the print campaign photo shoot.
Video of the shoot is already floating around here and here if you're interested in a peek.
Page Six tells us Vicent Gallo of Brown Bunny and Buffalo 66 fame will be shot by Terry Richardson for the new Belvedere Vodka ad campaign. Gallo has hawked Levis in the past and will now bring his signature messiness to the premium vodka. We're not quite sure this is a good move but hey, what do we know? We just write about this stuff.