What do you do when you've pigeonholed your career in an award-winning TV series? If Eva Longoria and Sarah Michelle Gellar are any indication, you get behind a beverage. (Or change your name. The sirens of Desperate Housewives and Buffy the Vampire Slayer are now, legally, Eva Longoria Parker and Sarah Michelle Prinze. Uh ... yeah.)
Eva and Sarah, among other celebrities, are helping promote a flavored water drink called HINT. It boasts zero calories, no artificial sweeteners and total lack of tact.
Here's to their health. (We're brand-whore traditionalists, so we'll stick with Evian.)
OK, who doesn't love Scooby Doo? But this spot featuring the clan just doesn't seem to click. It's not really the agency's (Deutsch LA) fault. It's more the fault of the notion you can just suddenly implant a commercial message in the middle of a cartoon and everything will go swimmingly; no one will notice the blunt transition from show-focused action to commerce-focused action. Everyone notices.
In this commercial for DIRECTV, the sleuths have caught a cable guy who was trying to stop everyone from switching from cable because DIRECTV carries more high definition programming, We go from Shaggy's "Zoinks!" directly to Velma's droll commercial message quicker than you avert your eyes from that Donny Deutsch Speedo shot. While these transitions are never seamless, this one just seems a bit blunt. Hmm. Maybe that's why they're calling it the 4th wall campiagn.
It's not often one of the hottest women on the planet creates a personalized video just for you but that's exactly what our fave political babe, Obama Girl, did for us today. In the video she calls for a return to values, honesty and patriotism. She then says when it comes to reading about advertising, it's critical she reads Adrants. OMFG. We think we just fell in love!
OK. Fuck that "we" shit. I think I just fell in love! Amber Lee goes on to say Steve Hall is "the kind of American we can all aspire to be." I'm not sure that's true but I'm not going to argue with someone as nice as Amber Lee Ettinger. Thank you, Amber Lee. Thank you, Ben. You both rock.
See all the Obama Girl videos here.
Radiating gorgeous beauty and steamy sexuality all at once, Anne Hathaway stormed the scene a few years ago in a little movie called The Princess Diaries which turned ouut to be not so little after all spawning a sequel. After baring all in Havov, the nailed the role of Andy Sachs in The Devil Wears Prada. That recent accomplishment makes for a fitting role as Lancome spokesmodel.
Reported back in early October, the deal is now final between the star and the beauty brand who will harness Hathaway's impossible beauty for a new fragrance line. We look forward to seeing her in the new campaign.
Ever wonder what celebrities (including ourselves) do with the promotional packages you send them? Rosie O'Donnell put her reactions on video, for no less than a gift package from the Blogger's Choice Awards. We like how she gave us a full-face Chris Crocker shot for, like, two seconds.
Uh ... we don't think that's a giant pencil, Rosie.
Recycling is the last thing most people think about over Christmas. Unless you're Ed Byrne.
The above video is worth watching for reasons besides the green guilt-trip, though. Looking for lame ways to mask your holiday alcoholism in the face of nosy and judgmental neighbors? Push play. (We took notes.)
This multi-use message is brought to you by Team Rubber for the Recycle Now group.
To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.
In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)
In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.
Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.
Nothing says "I love you" like money with no strings!
We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.
Back in the day there were these two cute little girls named Ashley an Kate Olsen. They stole the hearts of Americans for years with their oh-so-huggable antics on Full House. All was well in America.
Then, they turned 18 and all hell broke loose. All the Olsen Twins legal clocks struck 18 making it OK for every guy to "enjoy" the twins without moral repercussions. All their movies started to suck. They became fashion-clueless potato sack wearers. And...OMG...they wore fur!!!
Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.