Anne Hathaway Finalizes Spokesmodel Deal With Lancombe

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Radiating gorgeous beauty and steamy sexuality all at once, Anne Hathaway stormed the scene a few years ago in a little movie called The Princess Diaries which turned ouut to be not so little after all spawning a sequel. After baring all in Havov, the nailed the role of Andy Sachs in The Devil Wears Prada. That recent accomplishment makes for a fitting role as Lancome spokesmodel.

Reported back in early October, the deal is now final between the star and the beauty brand who will harness Hathaway's impossible beauty for a new fragrance line. We look forward to seeing her in the new campaign.

by Steve Hall    Jan- 2-08    
Topic: Brands, Celebrity



Rosie Gets All Snot-Nosed Over Blogger's Choice Awards

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Ever wonder what celebrities (including ourselves) do with the promotional packages you send them? Rosie O'Donnell put her reactions on video, for no less than a gift package from the Blogger's Choice Awards. We like how she gave us a full-face Chris Crocker shot for, like, two seconds.

Uh ... we don't think that's a giant pencil, Rosie.

by Angela Natividad    Dec-18-07    
Topic: Celebrity, Industry Events, Opinion, Video



Ed Byrne Says Recycle Christmas Cards, Glass ... and Sleigh Carbon?

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Recycling is the last thing most people think about over Christmas. Unless you're Ed Byrne.

The above video is worth watching for reasons besides the green guilt-trip, though. Looking for lame ways to mask your holiday alcoholism in the face of nosy and judgmental neighbors? Push play. (We took notes.)

This multi-use message is brought to you by Team Rubber for the Recycle Now group.

by Angela Natividad    Dec-18-07    
Topic: Cause, Celebrity, Good



Can't Read Your Kids? Ask a Celebrity, Courtesy of Best Buy

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To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.

In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)

In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.

Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.

Nothing says "I love you" like money with no strings!

by Angela Natividad    Dec-16-07    
Topic: Brands, Campaigns, Celebrity, Online



Paris Goes Gold for Bubbly Blonde Beverage

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We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)

The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)

Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."

The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.

Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.

by Angela Natividad    Dec-12-07    
Topic: Brands, Celebrity, Commercials, Packaging



Fur-Wearing Olsens Get 'Hairy Kate and Ashley' Lashing

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Back in the day there were these two cute little girls named Ashley an Kate Olsen. They stole the hearts of Americans for years with their oh-so-huggable antics on Full House. All was well in America.

Then, they turned 18 and all hell broke loose. All the Olsen Twins legal clocks struck 18 making it OK for every guy to "enjoy" the twins without moral repercussions. All their movies started to suck. They became fashion-clueless potato sack wearers. And...OMG...they wore fur!!!

more »

by Steve Hall    Dec-11-07    
Topic: Celebrity, Online, Strange



To Find New Flavor, the Dew Launches Dystopian Virtual World

Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.

Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.

Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.

Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.

by Albert Kugel    Dec- 5-07    




Maggie Gyllenhaal Soothingly Urges Support For TrickleUp

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Agency.com Subway what? Fist bump? Viral video? Uh uh. No more. On Tuesday this week, Agency.com placed a video on YouTube narrated by Maggie Gyllenhaal for Trickle Up, an organization that raises money for "people living on less than a dollar a day" and to provide "them with resources to build microenterprises for a better quality of life."

It's subtle, informative, beautifully illustrated. The music is soothing. And it gets it's message across effectively in just over a minute. We like.

by Steve Hall    Nov-30-07    
Topic: Celebrity, Good, Video



Infiniti Caters to Latin Community By Enlisting Their Artistes

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Call it lame, but we like those "anything you can do, I can do better" ads that juxtapose two different arts and two different genders in order to suggest a playful, sometimes elegant harmony of design. You know, kind of like those old Jordan and Hamm ads.

For the Infiniti G, FX and QX, Vitamin, Chicago and ad agency Marca Hispanic brought Colombian artist Federico Uribe in contrast with Mexican alternative pop musician Ely Guerra. The spot is directed by Vincent Haycock of Vitamin. We dig it.

This ad, and others that include Latin artists of varying ilk, will air in Miami, New York and LA.

by Angela Natividad    Nov-26-07    
Topic: Celebrity, Commercials, Good



Charmin Squeezed No More, Mr. Whipple Dead At 91

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He actually scared us in our childhood and if a man like that wandered the aisles of a grocery store today asking us not to squeeze the Charmin, we'd probably call the men in white coats. But Mr. Whipple, played by Dick Wilson, was a lovable, humorous television advertising icon back in the day when brands didn't change campaigns and agencies at the whim of a here today gone tomorrow CMO. In fact, Mr. Whipple lasted 21 years. 21 years! That just doesn't happen anymore.

Over the course of the campaign's 21 year run, more than 500 commercials where made featuring Mr. Whipple. On Monday, November 19, 2007 Dick Wilson died of natural causes at the Motion Picture and Television Hospital in Los Angeles at the age of 91.

We never squeezed our Charmin but we always got a kick out of the weird dude on TV who did. RIP, Mr. Whipple.

by Steve Hall    Nov-20-07    
Topic: Brands, Celebrity










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