Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.
Agency.com Subway what? Fist bump? Viral video? Uh uh. No more. On Tuesday this week, Agency.com placed a video on YouTube narrated by Maggie Gyllenhaal for Trickle Up, an organization that raises money for "people living on less than a dollar a day" and to provide "them with resources to build microenterprises for a better quality of life."
It's subtle, informative, beautifully illustrated. The music is soothing. And it gets it's message across effectively in just over a minute. We like.
Call it lame, but we like those "anything you can do, I can do better" ads that juxtapose two different arts and two different genders in order to suggest a playful, sometimes elegant harmony of design. You know, kind of like those old Jordan and Hamm ads.
For the Infiniti G, FX and QX, Vitamin, Chicago and ad agency Marca Hispanic brought Colombian artist Federico Uribe in contrast with Mexican alternative pop musician Ely Guerra. The spot is directed by Vincent Haycock of Vitamin. We dig it.
This ad, and others that include Latin artists of varying ilk, will air in Miami, New York and LA.
He actually scared us in our childhood and if a man like that wandered the aisles of a grocery store today asking us not to squeeze the Charmin, we'd probably call the men in white coats. But Mr. Whipple, played by Dick Wilson, was a lovable, humorous television advertising icon back in the day when brands didn't change campaigns and agencies at the whim of a here today gone tomorrow CMO. In fact, Mr. Whipple lasted 21 years. 21 years! That just doesn't happen anymore.
Over the course of the campaign's 21 year run, more than 500 commercials where made featuring Mr. Whipple. On Monday, November 19, 2007 Dick Wilson died of natural causes at the Motion Picture and Television Hospital in Los Angeles at the age of 91.
We never squeezed our Charmin but we always got a kick out of the weird dude on TV who did. RIP, Mr. Whipple.
It is a sad day indeed when quirky Emerald Nuts announces it won't advertise in the Super Bowl this year. While the company say the October 30 death of pitchman Robert Goulet had nothing to do with the decision, one can't help acknowledge his last ceiling crawler/office pest commercial was a nice cap to the brand's three year run in the game.
In lieu of a commercial, Emerald Nuts will focus on events and sponsorships surrounding the game, one of which will be to team with Anheuser-Busch.
What do you do if you're a celebrity with a pretty good past but not quite tops on the the A list...or even close to it? Well, if you're Burt Reynolds, Ice T, Vivica Fox, Estelle Harris or Brooke Burke, you hook up with Dell for its holiday ad campaign. On a website called Yours is Here, people can choose which celebrity video they'd like to send to their friends. The videos urge the friend to contribute to a fund which the person can then use to buy their Dell product of choice. Hmm. Nothing like using celebrities to do your holiday begging. Back in the day, you just bugged your mom or your dad. Or Santa until you started to get weirded out sitting on some old dude's lap.
Now there's websites. Paypal. Out of work celebrities. The Jumbotron. Social marketing. Isn't life so much grander now that in those dark days when there were just three TV channels and everyone walked to school...which was five miles away....in the snow...up hill...with no iPod to pass the time?
We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.
Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.
We can really only shake our heads in quiet wonder.
It would seem at the rate CoverGirl plows through celebrities for its ad campaigns there'd be none left to fill the company's ravenous appetite for new faces. Not that Drew Barrymore is a new face but she's the latest to step into the CoverGirl campaign and, thankfully, one that doesn't seem as fake as the parade of supermodels CoverGirl and other fashion brands have used in the past.
In the spot, which is very simple but visually very beautiful, Drew dances around for the photographer in what was supposed to be a teaser trailer to show the client. The client liked it so much they went with it. Created by Erricson Fina, produced by HSI and edited by Version2, the post is airing now.
The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."
Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.
Baby boomer focused AmericanLife TV has hooked up with been there, done that ad man George Lois to re-brand the cable network. Relating to the penchant of some Gen Y'ers to baby boomer music such as Led Zeppelin and the Rolling Stones, Lois came up with the tagline, "I'm the Baby of a Baby Boomer." Ads will feature boomers and their kids: Joe Namath and Daughter Jessica, Susan Sarandon and Patti LuPone, Graydon Carter Rene Syler. Cable, newspaper, billboards and inflight magazines will carry the campaign.