Paris Hilton to Lord Over Times Square For Can Can Fragrance

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In support of her new fragrance, Can Can, Paris Hilton will appear atop Times Square on the Jumbotron in a 30-second commercial which will run 2,700 times beginning November 5 and running over the course of eight weeks. The video, part of a recently launched $5 million campaign, will feature scenes from the print campaign photo shoot.

Video of the shoot is already floating around here and here if you're interested in a peek.

by Steve Hall    Nov- 2-07    
Topic: Celebrity, Outdoor



Vincent Gallo to Headline Belvedere Vodka Campaign

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Page Six tells us Vicent Gallo of Brown Bunny and Buffalo 66 fame will be shot by Terry Richardson for the new Belvedere Vodka ad campaign. Gallo has hawked Levis in the past and will now bring his signature messiness to the premium vodka. We're not quite sure this is a good move but hey, what do we know? We just write about this stuff.

by Steve Hall    Nov- 2-07    
Topic: Campaigns, Celebrity



Helen Bamber Foundation and Emma Thompson Fight Sex Trafficking

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Well here's a powerful one from the Helen Bamber Foundation. It features Emma Thompson playing the part of a woman with two very different lives. One, a normal woman and the other, a sex trafficked prostitute. The graphic nature of the commercial hits home hard with the message women who are traffiked for sex lose much more than just their names. Powerful stuff.

by Steve Hall    Nov- 1-07    
Topic: Celebrity, Commercials, Good, Racy



Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit

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Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."

Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.

more »

by Steve Hall    Nov- 1-07    
Topic: Agencies, Celebrity, Policy, Racy, Strange



Dwyane Wade Love Letter Becomes Promotional Vehicle for Converse

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Aww. Miami Heat player Dwyane Wade's letter to basketball reads like an earnest, and early, version of Common's "I Used to Love Her," a love letter to hip-hop.

But unlike hip-hop, the game doesn't start turning tricks in adulthood.

The letter is the inspiration for a Converse promotion by Anomaly. The spot, "From Robbins, Illinois," started airing on October 28th. Around that time, the Wade 3 signature basketball shoe was also released.

See the spot and behind-the-scenes footage here. The :60 piece does a good job of capturing a moment that apparently meant a lot to him.

Also, Wade is really into triangles.

by Angela Natividad    Oct-31-07    
Topic: Celebrity, Commercials, Good, Promotions, Sponsorship



One Could Do Worse than Having Roberto Carlos for a Slave

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For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.

The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.

We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)

by Angela Natividad    Oct-30-07    
Topic: Celebrity, Online, Promotions



Jedi Mind Tricks (Don't Quite) Help Promote Criss Angel's 'Phenomenon'

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Phenomenon, a crappy '90s movie with John Travolta, is now a crappy 21st-century TV show with Criss Angel.

Play the promotional game. Criss and minion Uri Geller will try to convince you they are reading your mind with a little numbers game.

It's pretty clever if you're in the 5th grade, but at the very least it gets you to play so you can be all cynical about it afterward.

We recommend you turn your sound off unless you're into that whole Universal Studios feel.

by Angela Natividad    Oct-25-07    
Topic: Celebrity, Games, Online, Promotions



Emerald Nuts' Ceiling Crawler Robert Goulet Hospitalized

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Robert Goulet, recently of Emerald Nuts Super Bowl ad fame has been hospitalized for the past 22 days in Los Angeles in critical condition. The Tony, Emmy and Grammy winning star suffered shortness of breath a few months ago and was recently diagnosed with Interstitial Pulmonary Fibrosis, a fatal condition. his one chance of survival is a lung transplant.

Here's hoping we see him in yet another Super Bowl ad this year.

by Steve Hall    Oct-24-07    
Topic: Celebrity, Super Bowl 2007



Petra Nemcova Replaces Gemma Atkinson As La Senza Apokesmodel

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Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.

by Steve Hall    Oct-24-07    
Topic: Campaigns, Celebrity, Racy



Yea, Yea, Yea. Another Hottie Gets Nude For PETA

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Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.

Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?

by Steve Hall    Oct-23-07    
Topic: Campaigns, Cause, Celebrity, Racy








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