Pizza Hut Uses Reese Witherspoon's Son For Publicity

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The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."

Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.

by Steve Hall    Nov-13-07    
Topic: Celebrity, Guerilla



Baby Boomers' Babies Fuel AmericanLife TV Campaign

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Baby boomer focused AmericanLife TV has hooked up with been there, done that ad man George Lois to re-brand the cable network. Relating to the penchant of some Gen Y'ers to baby boomer music such as Led Zeppelin and the Rolling Stones, Lois came up with the tagline, "I'm the Baby of a Baby Boomer." Ads will feature boomers and their kids: Joe Namath and Daughter Jessica, Susan Sarandon and Patti LuPone, Graydon Carter Rene Syler. Cable, newspaper, billboards and inflight magazines will carry the campaign.

by Steve Hall    Nov-12-07    
Topic: Campaigns, Celebrity



Gorbachev's Louis Vuitton Ad A Political Message Delivery Device?

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That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."

Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary

by Steve Hall    Nov- 5-07    
Topic: Celebrity, Magazine, Newspaper, Strange



Don Fielding's Mysterious Sponsor Revealed

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We were going to make some sort of "more whimper than bang!" type joke right about hereish, but all we can really hear right now is the endless sound of sucking.

That's because Dan Fielding's Domestic God sponsor is the one and only Electrolux. The big news was revealed on the snarling comedian's MySpace after a three-month scavenger hunt for the sponsor in which you had to consume almost as much Dan Fielding propaganda as the guy himself does.

According to this video, Dan Fielding is a comic book character sponsored by Electrolux. Per the plot, his girlfriend leaves him because of his mess. No big shocker there.

Fielding also goes to lengths to highlight how his favorite books, authors and movies -- listed on MySpace -- all have to do with identity deception.

Yeah, because the inclusion of JT LeRoy didn't give that one away.

by Angela Natividad    Nov- 5-07    
Topic: Campaigns, Celebrity, Games, Online



Dentsu 'Guide' Encourages Crotch Shots, Trips to Brothels

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We've been slipped an exclusive look into why Dentsu may not have admitted Toyo Shigeta did anything wrong as claimed in Steve Biegel's lawsuit. Apparently, it seems visits to brothels, double-teaming and crotch shots are required of Dentsu employees as revealed in this leaked Dentsu Guide to Better Management. Proper business etiquette and rewarding employees for a job well done are covered along with a better replacement for the passe handshake. Even the CEO of an agency has to follow the rules, right?

by Steve Hall    Nov- 5-07    
Topic: Agencies, Celebrity, Spoofs



LeBron in Grayscale Reads Like Makings of a Legend

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Alongside agency Wieden + Kennedy, Nike put together this two-part print campaign featuring LeBron James. Part I is at left; Part II is right here.

Ahh. Nike is never too pushy. In this spread you've got all the force and drama of a Jay-Z song, except the neighbors won't complain.

by Angela Natividad    Nov- 2-07    
Topic: Brands, Celebrity, Good, Magazine, Sponsorship



Paris Hilton to Lord Over Times Square For Can Can Fragrance

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In support of her new fragrance, Can Can, Paris Hilton will appear atop Times Square on the Jumbotron in a 30-second commercial which will run 2,700 times beginning November 5 and running over the course of eight weeks. The video, part of a recently launched $5 million campaign, will feature scenes from the print campaign photo shoot.

Video of the shoot is already floating around here and here if you're interested in a peek.

by Steve Hall    Nov- 2-07    
Topic: Celebrity, Outdoor



Vincent Gallo to Headline Belvedere Vodka Campaign

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Page Six tells us Vicent Gallo of Brown Bunny and Buffalo 66 fame will be shot by Terry Richardson for the new Belvedere Vodka ad campaign. Gallo has hawked Levis in the past and will now bring his signature messiness to the premium vodka. We're not quite sure this is a good move but hey, what do we know? We just write about this stuff.

by Steve Hall    Nov- 2-07    
Topic: Campaigns, Celebrity



Helen Bamber Foundation and Emma Thompson Fight Sex Trafficking

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Well here's a powerful one from the Helen Bamber Foundation. It features Emma Thompson playing the part of a woman with two very different lives. One, a normal woman and the other, a sex trafficked prostitute. The graphic nature of the commercial hits home hard with the message women who are traffiked for sex lose much more than just their names. Powerful stuff.

by Steve Hall    Nov- 1-07    
Topic: Celebrity, Commercials, Good, Racy



Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit

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Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."

Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.

more »

by Steve Hall    Nov- 1-07    
Topic: Agencies, Celebrity, Policy, Racy, Strange










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