For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.
The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.
We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)
Phenomenon, a crappy '90s movie with John Travolta, is now a crappy 21st-century TV show with Criss Angel.
Play the promotional game. Criss and minion Uri Geller will try to convince you they are reading your mind with a little numbers game.
It's pretty clever if you're in the 5th grade, but at the very least it gets you to play so you can be all cynical about it afterward.
We recommend you turn your sound off unless you're into that whole Universal Studios feel.
Robert Goulet, recently of Emerald Nuts Super Bowl ad fame has been hospitalized for the past 22 days in Los Angeles in critical condition. The Tony, Emmy and Grammy winning star suffered shortness of breath a few months ago and was recently diagnosed with Interstitial Pulmonary Fibrosis, a fatal condition. his one chance of survival is a lung transplant.
Here's hoping we see him in yet another Super Bowl ad this year.
Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.
Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.
Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?
To endear a "rising star" to the hearts of jaded Warriors fans, 72andSunny, LA gives us "Who is Monta Ellis?" for And 1.
Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That's what this campaign is for Ellis, the point and shooting guard of our home basketball team. Filmed during a family reunion in Mississippi, the effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.
Watch Quickness here. It's loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don't know too much about Ellis, we have a broader understanding of David Banner's state spirit.
Here's an interesting premise for a movie: a kid who thinks he's from Mars and spends most of his time in a box. And who better to socialize him than John Cusack? Few adults suffer more adorably. For sex appeal, add Amanda Peet to the mix. How can you lose?
The film is called Martian Child, which you can learn all about at the Martian Child/Family Project website -- brought us by New Media Maze, Ltd.
The site lets families create time capsules -- er, "pods," to which they can add photos, videos and other documents. When you're done, your pod gets launched to virtual Mars, where other people can look through it.
We're going to guess that at the end of the film, irrefutable evidence will suggest that the kid actually is from Mars, and the grown-ups will have something to believe in again.
Commenting on a recent delebrity perfume debut exactly the same way we would, The Superficial writes, "British model/actress Kelly Brook debuted her new perfume at Superdrug in London yesterday. She possesses two wonderful qualities for being a product salesman: a great smile and a winning personality. Yep, those are the two most notable things about her. I bet if you met her in person those would be the first two things you noticed. Well that, and her intelligence." Indeed.
More of Kelly's two big qualities here.
Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.
In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.
It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.
Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?
The parade of celebrity endorsers continues with Anne Hathaway in talks with Lancome to follow Kate Wnslet and Clive Owen. Jennifer Connelly is said to be next in line for Balenciaga and Victoria Beckham is rumored to become the face of Marc Jacobs. We'll look at anything with Anne Hathaway in it. Jennifer Connelly, not so much. After her fully endowed turns in The Rocketeer and Career Opportunities, we lost interest a bit. OK, Requiem for a Dream wasn't bad. And Posh? Well, she hasn't been posh since she was Posh (and we mean the first time around).