Radiohead Thinks its Fans Can Set Prices Just Fine, Thanks

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Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.

Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."

The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.

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by Angela Natividad    Oct-10-07    
Topic: Campaigns, Celebrity, Online, Promotions



Christina Aguilera, Britney Spears Career Paths Differ Dramatically

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It's almost impossible to remember, given what's happened between now and then, but Christina Aguilera and Britney Spears used to be on the same track career path towards stardom. Obviously, things have changed over the past several years for the former Mouseketeers.

For Spears, it's been mostly for the worse. For Aquilera, it's been a smooth sail so it isn't a surprise she comes of as the elegant lady she is in this latest celebrity perfume campaign for her namesake's fragrance. Yes, Aguilera had her slutty 'Dirty' period but she's settled quite nicely into the blond bombshell category and appears happy to stay. Spears (who has also done her fair share of fragrance commercials), well, let's not dwell but, rather, enjoy Aguilera's new commercial.

by Steve Hall    Oct-10-07    
Topic: Celebrity, Commercials, Good



John Cleese Offers Friendly Advice For Iron Mountain

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If there's anyone who can bring even the remotest bit of excitement to the mundane category of data security, it's John Cleese. As a follow up to Dr. Harold Trainwreck's The Institute for Backup Trauma, JDW Marketing has given us the equally humorous Friendly Advice Machine which aims to explain just how important data backup (with Iron Mountain, of course) can be. Written and directed by Captains of Industry and produced by Thunder Sky Pictures, a collection of videos feature Cleese answering data backup-related questions as only Cleese can.

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by Steve Hall    Oct- 9-07    
Topic: Celebrity, Good, Online, Video



Miss America Devotes Site, Software to Protecting Kids Online

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For those seeking a hero in a beauty queen, Miss America has created her own browser to protect young girls from online predators.

Each site the browser accesses is filtered and approved by the Miss America Organization and the Children's Educational Network. It also reads email out loud and can instruct kids to do laundry or homework, based on parental programming.

Par for the course if she can improve the ratio for the 1/5 Americans who can't locate the States on a map. Miss South Carolina failed miserably in that regard, but maybe that's why she didn't win the crown.

by Angela Natividad    Oct- 4-07    
Topic: Celebrity, Good, Online



Is Clapton God? Pissing Pets May Beg to Differ

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We're not really sure why you'd want to tell a buddy that he or she "is God," but Eric Clapton's PR team is hoping you will.

The image at left is being promoted to celebrate "Complete Clapton," which goes out on October 8. In the meantime, you're invited to send a "[Buddy's Name Here] is God" ecard to somebody you (presumably) worship in exchange for the chance to win a Fender Stratocaster electric guitar.

Guess that makes sense.

by Angela Natividad    Oct- 3-07    
Topic: Celebrity, Online, Promotions



David Lynch's 'Twin Peaks' Lives On In Gucci Commercial

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So auteur David Lynch has gone from Eraserhead to Blue Velvet to Twin Peaks to...a Gucci commercial? One could argue it's a sad state of affairs when all a down on his luck (misunderstood?) filmmaker has left is filming commercials. Or one could argue it's a step up since it seems every Hollywood director is doing it these days.

While we not sure about the soundtrack in this Gucci commercial - Blondie's Heart of Glass - visually, it's all David Lynch. It's like a scene out of Twin Peaks with supermodels dancing instead of that freaky little guy. In fact, if you replaced the Blondie tune with the Twin Peaks theme, it would be Twin Peaks. Don't get us wrong. We love Lynch. Though, we wish he'd hurry up and give us another Mulholland Drive or a Lost Highway we could actually understand.

by Steve Hall    Oct- 3-07    
Topic: Brands, Celebrity, Commercials, Good, Strange



Who Needs Social Networking When We Have eBay?

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Interesting. When every marketer is on a land grab for the latest Second Life, MySpace, Twitter or Facebook stunt, Metropolitan Life, perhaps being true to the blandness that if life insurance, has chosen old fashioned eBay (remember all those stupid auctions?) to place its MetLife Snoopy in Fashion promotion. Part of Mercedes-Benz Fashion Week, the promotion lets people bid on fashions designed by Heatherette, Isaac Mizrahi, Betsey Johnson and Pamella Roland, Kristin Chenoweth, Whoopi Goldberg, Elisabeth Hasselbeck, and Ingrid Hoffmann.

Design for a September seventh runway event, proceeds from the bids will go to Dress For Success, "a non-profit organization which promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life."

For once, an eBay auction that doesn't have anything to do with tattooing body parts or auctioning off pixels on a website. And who doesn't love Snoopy?

by Steve Hall    Oct- 2-07    
Topic: Cause, Celebrity, Good, Online, Promotions



Stand Advertising Tethers Boss to Buffalo Billboard

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This just goes to show that holding executive status in the same universe as Virgin's Richard Branson is an increasingly ridiculous job. Janet Stanek of Stand Advertising has committed to spending 30 hours perched on a billboard overlooking a highway in Buffalo, NY.

She was set up there yesterday morning and will remain there until noon today.

The stunt accomplishes (?) three goals: to celebrate Stand's 6th anniversary, raise $30K for Make-a-Wish, and "get out of those interminable Monday morning status meetings." We feel you on that one, Janet.

Janet will be tethered onto the billboard with little more than a sleeping mat and a tent (which, we hope, includes a loo). Watch her brave the elements (for the children, no less) at Boss on a Billboard.

Any way we can get a soccer ball up there with her?

by Angela Natividad    Oct- 2-07    
Topic: Celebrity, Good, Guerilla, Outdoor, Strange



Sarah Silverman Needs A Date!

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Shmuel Tennenhaus writes to tells us Comedy Central has placed a profile for Sarah Silverman on JDate. Yea, this is nothing new. Dating sites have been fooling around with "fake" listings for a long time but we like Sarah Silverman so give her a click.

by Steve Hall    Oct- 1-07    
Topic: Celebrity, Social



China Bans Sexy Ads, MDC and CP+B Dance, Mariah Smells, Paris Stinks

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- China, perhaps after witness the degradation of Western society, has decided to ban advertising for push up bras, sex toys and other clothing that is figure-enhancing.

- Will they sell out to MDC? Will they seek capital and go it alone? Tune in to Advertising Age for the continuing drama on MDC's possible move to majority ownership of Crispin Porter + Bogusky.

- Soon you will be able to splash yourself with a different celebrity fragrance each day of the month.

- Damn! What we just said above.

- You just know social media has made it when it becomes an eBay auction. Yes, the I Am Hungry Facebook application was sold on eBay for $20,100.

by Steve Hall    Oct- 1-07    
Topic: Agencies, Celebrity








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