We're having a really, really tough time deciding whether this new video promoting the Hugo Fragrances XY for Men and XX for Women is insightfully witty or over-the-top horrific. Using the male stalks female in the wild analogy, the video lets us observe the mating rituals of a man and a woman in a museum. The video leads to a website which features Jonathan Rhys Meyers and Bette Franke sparring in a boxing ring. All to promote dueling fragrances.
Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?
The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.
PETA's digging deep now. Hitless for at least ten years, Alicia Silverstone (whom we still adore) has been tapped by PETA for their latest "let's get a celebrity nude" campaign. It's all to promote PETA's vegetarian stance and to share with us how much Silverstone's life has changed for the better by becoming a vegetarian. Watch as Silverstone get naked but not really. They always block the crucial parts. Anyway, see the video here.
Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.
The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.
Not to say those assets don't factor into the print variant of the campaign.
Last Friday, America's Next Top Model winner Jaslene Gonzalez, along with her adoring fans, witnessed the unveiling of her Times Square billboard for clothing line LOT29. Jaslene's reaction? "Look at my legs! They look great!" Indeed.
The event was also a shoot for an upcoming commercial for the "My Life as a CoverGirl" campaign. Let's see. America's Next Top Model. LOT29. CoverGirl. All in one place. All at one event. Are there really people in marketing who are actually this efficient?
Every once in a while a piece of work comes along that clearly looks like it's trying way too hard to accomplish what it set out to do. Courtesy of P. Diddy's Unforgivable fragrance, this is such a piece of work. For 2:58, we are subjected to repetitive images of Diddy mentally drooling for hottie Jessica Gomez, whom he ultimately beds in the final seconds of the video. It's styled like a quick cut video from the eighties and the music swells as if the creators of the video are circle jerking themselves to mutual orgasm.
While not quite as powerful as the recent Montana Meth campaign which inspired us to write "watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off," the second phase of the Arizona Meth Project delivers the same powerful message: don't do it even just once.
The eight spot campaign, along with radio, print, outdoor and online, takes two different approaches. The first features kids wishing they had experienced other horrific events such as a car crash or a beating as opposed to getting hooked on Meth. The second envisions what a person's life becomes once they get hooked on Meth. The spots are powerful for sure but one does wonder how effective the scare tactic approach is. Peer pressure and the desire to fit in are almost insurmountable obstacles to overcome but the effort is worthy.
There are some recognizable faces in the spots including The O.C.'s Willa Holland. All the spots and the rest of the creative can be viewed here.
Without containing anything the least bit socially redeeming or having anything at all to do with advertising, we share with you this video of an overwrought Chris Crocker emotionally pleading to everyone to LEAVE BRITNEY ALONE! Asking how dare the media make fun of Britney after all she's been through, Crocker spends a full two minutes and 11 seconds crying about how the media makes tons of money off writing crap about Britney.
Freakishly as this message is delivered, Crocker is completely right. Just witness VH1's rehashing tonight of Britney's woes over the past couple of years. Just witness any Britney-related media thrashing. And, yes, we have crapped on her as well. Mea Culpa on that. Will this ever change? Doubtful.
And if you want even more of this, there's apparently a conspiracy theory that goes along with her VMA performance. Her lack luster dance moves were apparently due to...yes...a faulty heel on one of her shoes. And on and on and on it goes...
- If you haven't had your fill of Britney yet this week, tonight VH1 is airing All Access: Britney's Most Shocking Year Ever which promises to rehash all the poor girl's dirty laundry from the divorce to the head shaving to her pantyless partying to her feud with mom and much more. We can hardly wait.
- Today, Datran is donating a portion of every transaction to Tuesday's Child, an organization that offers support to the families affected by September 11.
- The Many Worlds of Jonas Moore has been nominated for this year's final competition of the MIPCOM Mobile and Internet TV Awards- Best Short Form Entertainment, Drama category, taking place in Cannes, France.
Hrm. Here's a side of Armani we've never seen before.
For Emporio Armani's Diamonds fragrance, Anonymous Content's Jake Nava brought Beyonce into the studio to channel Marilyn Monroe with a glass-cutting rendition of Diamonds Are a Girl's Best Friend.
Perhaps to invite the comparison between herself and the divas of history, Beyonce's been doing a lot of throwbacks lately: adopting Audrey's two-foot cigarette filter, and posing as a maybe-Supreme in Dream Girls.