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If we ever thought Old Spice was past its prime, we were horribly wrong. We should have guessed they had long-term comic genius when they enlisted Bruce Campbell to help them win youngbloods with winning condescension.
The grand old deodorant brand hits us again with a spot called Armpit for its Collector's Edition. Compiled by Wieden+Kennedy, it begins and ends with the maniacal laughter of the company's "marketing president," Alex Keith.
We don't want to blow the spot for you but this print ad sums up the humor and vibe.
Armpit marketing is actually a clever idea. And good inclusion of yellow flare and exclamation points! They give the whole concept just the right amount of trying-hard! pomposity.
We love Old Spice. If we were 100 percent male back here, we'd all be Axe wearers, but boy do we love Old Spice.
The Simpsons' Mr. Burns has hacked into the Flight Log of David Neeleman of JetBlue to show him what it really takes to run a successful business.
"Your rates make a mockery of the corporate greed our great confederacy was built upon," Burns snarls. Oh how we LOLed.
It's a rare brand that can tap into pop culture and incorporate iconic personalities without making asses of themselves. In this case, JetBlue makes good. We look forward to the next brittle wrist-slapping.
Usually, he's just slowly walking around his Battlestar mumbling prophetic statements about the importance of mankind in that gruff voice he perfected so well back on Miami Vice but now Edward James Olmos is appearing, again, in two new commercial for Farmer's Insurance. In the first, Olmos is thrown, hands tied, from a plane without a parachute but is "rescued" by a pair of parachutists who, oh, just happen to be free falling through the air to save him by untying his hands and affixing a parachute to him. Of course, on the ground it's revealed it's all just a scene from some movie.
A second spot, also part of a movie set, has Olmos in the future being chased by a flying motorcycle while being shot. Olmos and everything is undamaged. The message in the two spots is things in real life are not indestructible which is why one needs insurance, namely Farmer's
- Reader's Digest has just announced it will now accept ads on its back cover in January...and cut circulation by 20 percent. Hmm. Guess things aren't going so well.
- Any iPhone spoof that has the copy, "I'm drunk as fuck and I'm driving down the Interstate" is good in our book.
- Uppity blogoshereites aren't taking kindly to McDonald's latest blogging efforts in which the junk food giant has enlisted six "mommy bloggers" to tout the wonders of carrying Big Mac in one hand and a screaming two year old in the other.
- As if teachers haven't yet been disrespected enough, The Learning Annex educational institute has offered Paris Hilton $1 million to teach budding entrepreneurs her secrets behind branding.
You'd think after getting paid $12 million to appear in a Chanel ad, Nicole Kidman would have sucked enough money out of th ad industry but no. She had to go and suck more out of Nintendo to promote its Brain Training software. She's also doing it to keep smart, saying., "I've quickly found that training my brain is a great way to keep my mind feeling young."
We are told Nicole joins over 10 million people who have made Brain Training part of their lives. Ms Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine.
The new commercial will debut Monday night on the Nintendo UK site.
Yet another idiotic morning radio team has been chastised by lawyers for their mindless attempt at humor. While it's all kind of fun to crap all over Britney Spears and her recent head shaving event, Spears' lawyers are not amused by Clear Channel Communications' use of Britney's image for Florida station WFLZ. Her crazed head shaved image appears next to WFLZ morning show host Todd Schnitt under the headlines "Total Nut Jobs," "Shock Therapy" and "Certifiable." A letter was sent to Clear Channel from Spears' legal team, Lavely & Singer demanding the removal of the boards or a law suit may follow.
Quicken Loans and the Cleveland Cavaliers have partnered with George Vlosich who claims to be the "world's greatest etch-a-sketch artist" to produce a video in which Vlosich creates an Etch-A-Sketch portrait of LeBron James. It took Vlosich five hours to create the drawing but don't worry, the video is presented in time-lapse so you can witness the wonder in just three minutes.
Cold Stone Creamery has timed its new Paris Hilton-like "will she?/won't she?" commercial perfectly with the real life Paris Hilton's "will she?/won't she" jail debate. Complete with paparazzi, tiny dogs and competing heiresses, this wacky commercial is just plain fun.
We simply can not put our finger on it but we haven't thought of Jennifer Anniston as attractive or sexy since back in the Friends days when, it seemed, nothing she wore could cover her permanently erect nipples. And even though she's doing the naked pretzel thing in this new ad campaign for Glacea Smartwatter, we're still not feeling it the way we did back then. It's very nice photography but it's just not exciting us that much about the product. Which, of course, is just fine because who really wants to get that excited about a bottle of water?
Dallas-based Moroch Partners was just crowned Agency of Record by the National Osteoporosis Foundation. Interestingly, Moroch is responsible for quirky McDonalds fare (predating their "we're healthy we swear to God!" phase) like the excuse generator and the dolphin v. man face-off.
How best to respond to the designation? Moroch Partners considers. Then, in trademark style, it releases a gossipy Joan Rivers PSA where she examines the bones of red carpet stars. Rivers is also the National Osteoporosis Foundation spokeswoman.
The PSA could have been funnier but at least it wasn't a dolphin v. man or excuse generator revisit. Anything involving Joan Rivers triggers a reflexive wince, a little like preparing for a mental and emotional pummeling.
We're welcome to being wrong, and maybe it's the X-ray effect, but for the first time in our short lives we wondered if she's smarter than she looks. Maybe we grow more sympathetic as the likelihood of getting osteoporosis increases.