This just goes to show that holding executive status in the same universe as Virgin's Richard Branson is an increasingly ridiculous job. Janet Stanek of Stand Advertising has committed to spending 30 hours perched on a billboard overlooking a highway in Buffalo, NY.
She was set up there yesterday morning and will remain there until noon today.
The stunt accomplishes (?) three goals: to celebrate Stand's 6th anniversary, raise $30K for Make-a-Wish, and "get out of those interminable Monday morning status meetings." We feel you on that one, Janet.
Janet will be tethered onto the billboard with little more than a sleeping mat and a tent (which, we hope, includes a loo). Watch her brave the elements (for the children, no less) at Boss on a Billboard.
Any way we can get a soccer ball up there with her?
Shmuel Tennenhaus writes to tells us Comedy Central has placed a profile for Sarah Silverman on JDate. Yea, this is nothing new. Dating sites have been fooling around with "fake" listings for a long time but we like Sarah Silverman so give her a click.
- China, perhaps after witness the degradation of Western society, has decided to ban advertising for push up bras, sex toys and other clothing that is figure-enhancing.
- Will they sell out to MDC? Will they seek capital and go it alone? Tune in to Advertising Age for the continuing drama on MDC's possible move to majority ownership of Crispin Porter + Bogusky.
- Soon you will be able to splash yourself with a different celebrity fragrance each day of the month.
- Damn! What we just said above.
- You just know social media has made it when it becomes an eBay auction. Yes, the I Am Hungry Facebook application was sold on eBay for $20,100.
What's a meatball sundae? It's the unfortunate result of two good ideas smashed together -- and the topic of Seth Godin's next book, which is generating much buzz on Hype Street at Advertising Week.
We couldn't go anywhere last night without hearing about it. Marketers describe Meatball Sundae as an invitation to approach web 2.0 as an opportunity to enliven company culture, even as passion begins to make way for bureaucracy.
Alternatively, Godin claims to see web 2.0 as a chance to "transform" the organization. Two sides of the same coin? Read about the book from the meatball-loving mouth itself.
Taking pains to stay relevant, MTV and Tila Tequila join forces to give us the cheesy, farcically sexy, undoubtedly watchable A Shot at Love with Tila Tequila, which the PR hounds are rabidly touting as "the first bi-sexual dating show!!!!!!!111"
To help address any confusion Tila might have about her revolving sexuality, MTV has decided to help her find love by throwing 16 straight guys and lesbians at her.
Finalists will move into her mansion (is this beginning to sound familiar?) and vie for Tequila's sunrise as she narrows them down.
The show premieres October 9th at 10 pm ET/PT. We'd say we can't wait, but that would be lying.
- Tom Ford and Vulva fixate on a particular female body part and introduce a new advertising trend: Vaginads.
- Not that you frequent a laundromat all that often but if you do, you just might be assaulted by washing machines bearing gigantic advertising posters.
- We stir debate as to whether or not Mazda, which does still make cars, can still create good commercials.
- What's a week without an appearance by our favorite hottie, Obama Girl? This time she's hooked up with Giuliani Girl to support the troops on behalf of the Iraq and Afghanistan Veterans Association.
- Look! Look! Look! Now you can blow an ad banner and make a website freeze!
We're having a really, really tough time deciding whether this new video promoting the Hugo Fragrances XY for Men and XX for Women is insightfully witty or over-the-top horrific. Using the male stalks female in the wild analogy, the video lets us observe the mating rituals of a man and a woman in a museum. The video leads to a website which features Jonathan Rhys Meyers and Bette Franke sparring in a boxing ring. All to promote dueling fragrances.
Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?
The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.
PETA's digging deep now. Hitless for at least ten years, Alicia Silverstone (whom we still adore) has been tapped by PETA for their latest "let's get a celebrity nude" campaign. It's all to promote PETA's vegetarian stance and to share with us how much Silverstone's life has changed for the better by becoming a vegetarian. Watch as Silverstone get naked but not really. They always block the crucial parts. Anyway, see the video here.
Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.
The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.
Not to say those assets don't factor into the print variant of the campaign.