Here's some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that's usually filled with "rampant heavy metal, distressed footage and highlight orgy's," Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game.
No, this isn't another item about Robert Scoble taking a showers while wearing Google Glass. But it's most certainly the same idea taken to extremes. It's bad enough we're all glued to our phones when we could be interacting with those around us but check out what happens during dinner with this four-eyed family.
It's all to tout mobile banking from First Bank. The ad, created by TDA_Boulder, illustrates the idiocy of dealing with Google Glass-like technology and signs off with, "The FirstBank Mobile App. Technology has never been so easy."
This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture.
You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.
Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.
So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.
Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."
Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.
While Jim Beam is having a grand old time with Mila Kunis touting its bourbon and the brand's heritage, the folks over at Woodstock Bourbon have eschewed anything and everything but straight on stereotype.
We are all guilty of planting our faces in our phones in the middle of social situations. This sort of behavior would once be considered rude but, hey, since everyone's doping it, it must be OK, right?
Your parents and grand parents would be horrified if they saw you planting your face in your phone in the middle of dinner or while you should be playing with your newborn baby. But we all still do it so it must be OK, right?
The comments on AdWeek's Ad of the Day review of Old Navy's new Chandelier-created ad featuring MADtv comic Debra Wilson sum it up perfectly.
"Interesting. I didn't laugh once. Nevertheless, I think this actually COULD be funny if they cut it to a :30 and simplify by focusing on the fake wand sounds gag. That's the only comedic idea I see here. The rest of this spot is just trying way too hard."
When Geico first came out with its collection of ads in which people were put down for not realizing that, of course, everyone knows 15 minutes could save you 15 percent, they were funny. The retorts were witty, amusing and awkward enough to entertain.
You do understand that the new Cadillac commercial with Neal McDonough extolling the virtues of good old-fashioned, America-style hard work is a bit of a parody, right? Granted, there are asshats like this in America who make you want to take a shit on the hood of their brand new Cadillac but consider this, those are the people who can afford to buy a Cadillac.