You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry

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This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture.

You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.

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by Steve Hall    Apr-17-14    
Topic: Commercials



This is the Dumbest Shoe Ad You Will Ever See

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Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.

So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.

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by Steve Hall    Apr-16-14    
Topic: Commercials



Only America Would Say the Hot Dog Is America's Greatest Invention Ever

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Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."

Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.

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by Steve Hall    Apr-15-14    
Topic: Commercials



Jim Beam Has Mila Kunis But Woodstock Bourbon Has 'Barellel Parking'

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While Jim Beam is having a grand old time with Mila Kunis touting its bourbon and the brand's heritage, the folks over at Woodstock Bourbon have eschewed anything and everything but straight on stereotype.

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by Steve Hall    Feb-25-14    
Topic: Commercials



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Everything is Awesome! And So Is Coke's Social Media Guard Ad

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We are all guilty of planting our faces in our phones in the middle of social situations. This sort of behavior would once be considered rude but, hey, since everyone's doping it, it must be OK, right?

Your parents and grand parents would be horrified if they saw you planting your face in your phone in the middle of dinner or while you should be playing with your newborn baby. But we all still do it so it must be OK, right?

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by Steve Hall    Feb-21-14    
Topic: Commercials



Old Navy Just Made Its Worst Commercial in A Long Time

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The comments on AdWeek's Ad of the Day review of Old Navy's new Chandelier-created ad featuring MADtv comic Debra Wilson sum it up perfectly.

"Interesting. I didn't laugh once. Nevertheless, I think this actually COULD be funny if they cut it to a :30 and simplify by focusing on the fake wand sounds gag. That's the only comedic idea I see here. The rest of this spot is just trying way too hard."

"Meh. You can tell the client added the ending."

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by Steve Hall    Feb-20-14    
Topic: Bad, Commercials



These Geico 'Everybody Knows' Ads Are Getting Boring

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When Geico first came out with its collection of ads in which people were put down for not realizing that, of course, everyone knows 15 minutes could save you 15 percent, they were funny. The retorts were witty, amusing and awkward enough to entertain.

Now they just feel contrived and stale.

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by Steve Hall    Feb-20-14    
Topic: Commercials



That Cadillac Ad Everyone Hates? They're Not Supposed to Like It

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You do understand that the new Cadillac commercial with Neal McDonough extolling the virtues of good old-fashioned, America-style hard work is a bit of a parody, right? Granted, there are asshats like this in America who make you want to take a shit on the hood of their brand new Cadillac but consider this, those are the people who can afford to buy a Cadillac.

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by Steve Hall    Feb-13-14    
Topic: Commercials



The Ending of This Beautiful Valentine's Day Ad Will Bring Tears to Your Eyes

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In any relationship, there are pros and cons, ups and downs, likes and dislikes, adorations and annoyances. But in any good relationship -- one that truly works -- each must take the good with the bad.

This Valentines Day-themed commercial created by BBDO Germany for Schwarzkopf Nectra Color celebrates this truism beautifully. It avoids cliche anc cheese and simply delivers wonder. Via.

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by Steve Hall    Feb-12-14    
Topic: Commercials



This Dramatic Sochi Paralympics Ad Asks Us to Focus on Skills, Not Disabilities

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In celebration of the Sochi Paralympic Games, BBDO Toronto has crafted a dramatic ad that steers viewers towards the celebration of the athlete's skills and to look past their disabilities.

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by Steve Hall    Feb-11-14    
Topic: Commercials








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