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We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we've never used a Fly Buys card so we may not completely understand its magical qualities but we're pretty sure sliding a piece of plastic through a card reader isn't going to make some animal's life more enjoyable. But, hey, that's just us.
Watch the spot and see if you can feel it.
Point of advice to john st., the agency that created this commercial for the Mitsubishi 2013 Lancer; if you're going to spend 60 seconds highlighting a vehicle, you might want to shoot it in a way so that the viewer can actually see what kind of car they are being sold.
The spot, your typical chase that really isn't a chase, focuses in on a guy who spots a vehicle in his rear view mirror. Turns out it's not who he thinks it is. And we find out he's not who we think he is.
It's a bit of a forced ant-stereotype combined with a lame joke we've seen a million times before.
Online eyewear retailer Warby Parker is out with an oh-so-British themed TV commercial, the first for the brand. The cheeky ad, created by New York shop Partners & Spade, borrows imagery from 1950's magazines as well as collections of Victorian wallpaper, Japanese architecture and textbooks.
Now if only they could do progressive lenses.
Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with "more stretch" to fit "more people." Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.
You know, there's something really dumb about the latest Samsung ad which trashes Apple fan boys. You'll recognize the familiar scenario; Apple fans lined up waiting to pick up their new iPhone 5 while Samsung Galaxy S III mock them.
Here's the problem, while the mocking on certain features may be warranted and showing Apple fans waiting in line may be the only way to do it, the spot forgets one minor point; you don't have to wait in line to get the new phone. You can get it sent to your home.
With a not so subtle wink and nod, Paramount Farms' Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week
The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton's animated monster movie Frankenweenie.
Though set in 2012, this RAF Films-created work for Dior harkens a more 1960's-ish feel. Specifically, the Brigitte Bardot film And God Created Woman. Directed by Jonas Akerland, the work, which was shot on the beaches and streets of St. Tropez, touts Dior's Addict fragrance.
In the film, released in June, a Brigitte Bardot-like model, the very full-lipped 17-year-old Daphne Groenveld, frolics her way around the beach and streets tantalizing onlookers with her exotic looks.
The film doves a wonderful job almost transporting you to St. Tropez and almost making you feel like a woman as beautiful as Groenveld would almost give you the time of day. So that's an accomplishment in and of itself.
Universal Studios tapped David&Goliath to create a super scary ad to promote the theme park's super scary Halloween experience. In the ad, a group of of four saunter down the street until one hears a scream. The stop, look down dark alley and see a guy running towards them screaming to the to "run!" Why? Because he's being chased by...yawn...zombies. And since when could zombies run?
Keith Stone is still up to his old antics in this new Keystone commercial which examines the art of flipping a burger and, with a choose your own adventure tactic, how to get the hot girl. As Keith's grillmaster friend attempts to impress the ladies with increasingly impressive burger flips, the viewer is given a choice of direction as the burger is in flight.
Both selections, of course, feature the hot girl, Julin Jean, and more Keith Stone wit. If only impressing girls were this easy in real life.
"Oh my cuteness" as someone close to us is fond of saying. This new work from VB&P and animation house LAIKA for vegetarian brand Lightlife is, most certainly, cute. To tout the brand's vegetarian meals, VB&P and LAIKA created Lightlife Vegetable Rach, a farm on which all of the animals are made out of vegetables. As they roam the farm they are accompanied by a voiceover of a small boy singing to the tune of Old Macdonald Had A Farm.
We prefer a good teak from time to time but we have to admit, we like this work.