When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.
Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.
Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...
AT&T is dreading the day its iron-clad, exclusive contract with Apple expires allowing Verizon to carry the phone thereby causing million upon millions of iPhone owners (yes, they'll likely need a new phone) to switch from ATT&T to Verizon all on the same day.
This spoof spot by Pat Lee gleefully craps on AT&T for it's terrible service, dropped calls and general crappiness. Sadly, it's unlikely ATT&T will be able to get its shit together before Verizon steps in causing, perhaps, one of the biggest cell service defection rates of all time.
If only Verizon would just buy AT&T then we could all stop worrying about this crap and go back to using our phones instead of bitching about them.
So we're watching this commercial and thinking, 'Hey, this is pretty cool. It's got to be for some really great, kick, ass new product." After all, who'd go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.
Uh. Oops.
Awkward. You've experienced the moments. When a friend or an almost friend or a business associate made a sports-related quip and, well, got it entirely wrong. In this DDB Vancouver-created commercial for KidSport BC, a community based sports-funding program that provides grants for children to participate in a sport, the importance of sports in a child's life are highlighted. Sadly, the poor "kid" in this spot definitely missed out on some of the basics.
The campaign includes two commercials and eight radio spots which will begin airing July 27.
Our girl is back. Well, actually she's been back for a while but just this second, her latest commercial for Candie's was released and we really, really like it. Why? It's classic Britney. All pomp and strut.
Of course the full length video is a bit racier but we're talking television here, people. There's only so much bare midriff the television viewing audience can take before someone calls the cause group police.
Oh this one's near and dear to our hearts. Dumb Dads in Advertising. We love them because, for the most part, they make for amusingly funny ads. We hate them because, for the most part, all they do is mirror the "refrigerator mom" ads of the fifties and sixties. It's like a giant game of tit for tat.
Our fave has always been the Verizon Dumb Dad. The classic, clueless idiot trying to help his daughter like he's never heard of the internet before. MSNBC via AdFreak (which pulled a few of the best ads) has a round up.
Damn! If we had Robinsons Juice in elementary school like the kids in the commercial do, we're quite sure we'd doing something a bit more accomplished and grand than writing an ad blog. OK, it is a pretty successful blog and a lot of people read it. It's got a well known brand name and people like to stop us at conferences and tell us how much they enjoy reading it. People send us stuff. We get to travel a lot and hang with a lot of cool people. And we get to be our own boss.
Yea, yea. So who needs Robinson's Juice Anyway
Well this is pretty lame. And strange. And stupid. And weird. And oh...kind of funny too...in that retro disco, we're-trying-really-hard-to-be-lame-on-purpose sort of way. Yea, it's an ad for coffee. That alone makes it worthy of consideration.
The commercial, for Weaver's Coffee, is based on an old television show called Dance Party which, similar the American Bandstand, featured people dressed in silly 60's and 70's garb (well, it wasn't silly at the time since it was the 60's and 70's) dancing to silly (well, they weren't silly at the time because, well, they were new) disco songs.
The commercial's theme? It's like the Butabe brothers from Night at the Roxbury trying to get into a club. But somehow this guy makes it in because, well, he has really cool coffee. Or whatever.
Weaver's Coffee Founder John Weaver was even on the show. The commercial is running locally on KOFY.
We love this Cramer-Krasselt-created airtran campaign AdFreak points to. Probably because we're old enough to remember the pre-Tom Cruise Mission Impossible television series which starred Peter Graves who, more recently, also starred in the Airplane! movies as a pedophilic pilot.
He's dead-pan perfect in a series of commercials touting the airline's gogo internet service which is now on all planes. Awesome. Too bad it's not free.
But the campiagn is funny. Check it out here.
A couple weeks ago, we announced the launch of questionably-named mobile company, KGB, a service that offers human answers to texted questions. As a follow up to the launch, another commercial features two guys arguing over whether or not Archie Griffin won two Heisman trophys.
Spokesbabe Elizabeth Bogush just happens to be within earshot of the two bickering men and offers a challenge; the loser gets to wear her skirt. Which, odd an visually unpleasant as that may seem, is a coup for the rest of us becasue we all get to see Bogush flaunt her figure in her underwear.
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