In case you're not yet sick of Volkswagens with German accents and too many opinions, here's fresh fodder for the pile: "Carefree Maintenance," by Crispin Porter + Bogusky.
In addition to plugging a current VW model (fortified with free scheduled maintenance!), it features cameos from the classic Bug and the '63 VW bus, which sounds sort of stoned.
Whatever's clever, dude. Oh, yeah, one more thing: Heidi Klum couldn't make the shoot this time, but there's a Zoloft-enhanced man covered in motor oil, and I guess that's almost the same thing.
If the Religious Right thinks gay marriage is destroying the culture of wedlock, they're clearly not regular Bridezilla watchers, which does to marriage what My Super Sweet Sixteen did for debutante parties: make sane people extremely reluctant to have them.
The ad for Bridezilla's latest season was put together by Filter Advertising. To the soothing tune of Unforgettable, brides of all shapes and sizes throw tantrums and contort their faces into cruel shapes you couldn't even imagine exist in nature.
All for the perfect realization of that most sacred of vows.
See? This is why we should just stop taking the ceremony so seriously and all do themed weddings. That way, if everything goes horribly wrong, you'll at least have a light saber handy.
OK, this is just wrong. It's one thing to watch Mena Suvari frolic in a bed of roses, a much punned scene from the movie American Beauty. It's quite another to watch a fat guy make eyes at you from a bed of Doritos. One is quite enjoyable. The other? Puke inducing.
Oddly, it's an Australian commercial created by Make in Brisbane.
- Creativity launches design blog.
- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.
- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.
It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.
For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.
If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.
Some ideas should never see the light of day. "Making Milkshakes" is one of them.
To plug its new orange cream milkshakes, Carl's Jr. releases this mildly bestial ad in which a hipster dances around a cow and tries shaking the shit out of it. We hate him. And we don't feel thirsty in the slightest.
Brought to our attention by BL Ochman, who seemed equally repelled by the prospect of an orange milkshake after recovering from this instance of audiovisual molestation.
In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.
Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.
Agency: JWT/Puerto Rico.
- Yawn. Twitter all aflutter over supposedly sexist Dell website.
- In what feels like the world's longest commercial, food talks about how great Dixie's new paper plates are.
- Got a great logo? Submit it to Wolda, an annual worldwide logo award competition.
- Premium Channels has introduced Premium Campaign Echoes, advertorial mentions that "echo" banner creative.
- Think you're the fastest texter out there? Check out LG's annual US National Texting Championship. You could win $50,000.
- The world's weirdest Coke commercial.
- Paste Magazine is on it's last legs and will launch a "Save Paste" campaign later today.
UK moms reportedly have their panties all in a bunch because of an over-the-counter morning after pill*, Levonelle One Step, that positions itself as "The One."
See ad here. It kinda reminded us of the French AIDS ones except less raunchy -- although there were a few Kodak moments, like when the condom splits over the heads of the sleeping couple, and grinning sperm fly out like a harmless school of fish.
The tagline is simply "Levonelle One Step. The One" -- which some huffy parents argue "trivialises a very important issue" (pregnancy).
As soda ads go, this one's pretty interesting. At least in terms of the special effects. Though we're not really sure what a city turned into a pile of junk says about our culture. Seriously. Are we to believe a sip of Pepsi makes it possible for a person to overcome all of life's insurmountable odds? Oh, wait. No. It's not that deep. All Pepsi does is create the delusion you're a rock star. Yea, that's it.
And yea, we know there's a "don't let life's meaningless crap get you down" message in there somewhere. CLM BBDO created.