This would appear to be a lot of money to spend simply to tell people you'll back up their mobile phone contacts, something Verizon has been doing since, well, ever. Now U.S. Cellular (does anyone even use U.S. Cellular?) wants us to know they, too, will back up your precious contacts. And U.S. Cellular does know they are precious.
So how was this accomplished? We couldn't gush better than the press release which reads, "To highlight U.S. Cellular's 'My Contacts Backup' feature, which stores your numbers even if you lose your phone, the team found inspiration from the idea that your phone numbers aren't just numbers; they're connections to the people who matter most. The spot celebrates the humanity behind what a phone brings to your life in a colorful way."
Yes, people, your friends are melting crayons.
Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mini's minimalism. To us, all it does is make is make a big, confusing mess.
We don't get the logic. The big (bad) black pens help draw the car. That's a good thing. The small (good) green pen annotate what the black pens have built. To us, it look like happy team work. Not the David and Goliath battle MINI would like it to be.
If there's one thing the Japanese appear to be obsessed with when it comes to game shows and advertising, it's attractive women in bikinis. Doing strange things. Like sliding down a bowling alley sideways while wearing a bikini for a Ladies Beauty Bowling competition. All to promote a hair removal product.
Strange as it is, we like this ad but can someone at Ogilvy Mather Japan, the agency which created this ad, please tell us why, if this ad is running in Japan, all the signage is in English and the the voiceover is accompanied by English subtitles? That is, aside from making it easy for us English-speaking ad critics to understand.
In case you're not yet sick of Volkswagens with German accents and too many opinions, here's fresh fodder for the pile: "Carefree Maintenance," by Crispin Porter + Bogusky.
In addition to plugging a current VW model (fortified with free scheduled maintenance!), it features cameos from the classic Bug and the '63 VW bus, which sounds sort of stoned.
Whatever's clever, dude. Oh, yeah, one more thing: Heidi Klum couldn't make the shoot this time, but there's a Zoloft-enhanced man covered in motor oil, and I guess that's almost the same thing.
If the Religious Right thinks gay marriage is destroying the culture of wedlock, they're clearly not regular Bridezilla watchers, which does to marriage what My Super Sweet Sixteen did for debutante parties: make sane people extremely reluctant to have them.
The ad for Bridezilla's latest season was put together by Filter Advertising. To the soothing tune of Unforgettable, brides of all shapes and sizes throw tantrums and contort their faces into cruel shapes you couldn't even imagine exist in nature.
All for the perfect realization of that most sacred of vows.
See? This is why we should just stop taking the ceremony so seriously and all do themed weddings. That way, if everything goes horribly wrong, you'll at least have a light saber handy.
OK, this is just wrong. It's one thing to watch Mena Suvari frolic in a bed of roses, a much punned scene from the movie American Beauty. It's quite another to watch a fat guy make eyes at you from a bed of Doritos. One is quite enjoyable. The other? Puke inducing.
Oddly, it's an Australian commercial created by Make in Brisbane.
- Creativity launches design blog.
- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.
- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.
It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.
For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.
If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.
Some ideas should never see the light of day. "Making Milkshakes" is one of them.
To plug its new orange cream milkshakes, Carl's Jr. releases this mildly bestial ad in which a hipster dances around a cow and tries shaking the shit out of it. We hate him. And we don't feel thirsty in the slightest.
Brought to our attention by BL Ochman, who seemed equally repelled by the prospect of an orange milkshake after recovering from this instance of audiovisual molestation.
In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.
Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.
Agency: JWT/Puerto Rico.