H&M's Matthew Williamson Whets Appetites for Change

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Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery.

It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.)

What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?)

The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.

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'Til Our Biological Clocks Have Safely Ceased, We'll Stick to Our Own Country, Thanks.

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OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, feebly funny campaign that'll appeal to wilting Lifetime TV lovers.

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by Angela Natividad    May- 7-09    
Topic: Brands, Campaigns, Commercials, Television



Heartbeat + Shaky Camera + Drug Addled Hipsters = NATO Huh?

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Yea. Give this a watch and let us know why the hell it looks like a bunch of kidnapped hipsters end up happily raving the thump of a DJ. Oh wait.

The tagline line informs, "Freedom to do what you want. We help that happen."

The other two videos are equally strange.

So yea, we get the campaign's message. And that was before we watched the Making Of video. But still.

by Steve Hall    May- 7-09    
Topic: Campaigns, Commercials, Strange



'Kingons' Invade Planet for BK Swag Cups ... and Nipples.

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Just in time to ride the hype, Crispin Porter + Bogusky launch this geektastic Burger King spot* with a Star Trek spin.

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Malibu Bowling is Now A Downloadable Game!

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As if there weren't already enough to do with your "there's an app for that" iPhone. Now, we've got a bowling game courtesy of Malibu Rum. In two kooky (yes, we did say kooky) commercials, we are encouraged to get our game on.

A Rastafarian-esque announcer screams, "Malibu Bowling is now a downloadable game for your mobile phone!" But in these spots, a real game of bowling is played...with melons...that smash against walls. Hmm. Alcohol? Large round objects. Yes, that makes sense.

See the spots here and here.

by Steve Hall    May- 7-09    
Topic: Commercials, Good, Strange



'Tunnel' Bestows Just Desserts on Unsuspecting Drivers

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If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars.

This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is).

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by Angela Natividad    May- 7-09    
Topic: Brands, Commercials, Strange, Television



Twitter Smacks Apple, Tacos for Stoners, MyKmart

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- Stoned? Jack's yer man.

- Sears and Kmart go "My" way.

- Palm Pre to associate heavily with Facebook.

- MTLB: righting fast food wrongs, one tweet at a time.

- All you need to know about Twitter. Minus this crap.

- No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.)

- Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >

by Angela Natividad    May- 7-09    
Topic: Brands, Campaigns, Commercials, Online, Opinion, Social, Television



Consol Energy Not Worried About Shortage of Oil

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Well, it certainly isn't green but hey, some companies just have to tell it like it is. One such company is Consol Energy. In two new commercials, the company points out the fact coal, versus oil, provides most of America's energy needs. And when oil dries up, we shouldn't worry because coal will be there to save the day.

The first commercial claims half of our energy and 70 percent of our electricity doesn't come from oil, rather coal and natural gas. The second commercial touches on America's reliance upon foreign oil but, again, claims there won't be a problem when oil runs out because Consol Energy will be there with truckloads of coal and pipelines full of natural gas.

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by Steve Hall    May- 7-09    
Topic: Campaigns, Commercials



Support Your Vet. No, Not the One Who Spays Pets.

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The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.

We like the approach; it's neither pushy nor garishly patriotic. It's gentle.

See "Signs," our favourite; more at supportyourvet.org.

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by Angela Natividad    May- 6-09    
Topic: Campaigns, Cause, Commercials, Television



The Now Network: Like a Wedding Planner in Your Pocket!

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In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet.

"Need the stunt groom -- now!"

All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy.

Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.)

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