In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.
Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.
Agency: JWT/Puerto Rico.
- Yawn. Twitter all aflutter over supposedly sexist Dell website.
- In what feels like the world's longest commercial, food talks about how great Dixie's new paper plates are.
- Got a great logo? Submit it to Wolda, an annual worldwide logo award competition.
- Premium Channels has introduced Premium Campaign Echoes, advertorial mentions that "echo" banner creative.
- Think you're the fastest texter out there? Check out LG's annual US National Texting Championship. You could win $50,000.
- The world's weirdest Coke commercial.
- Paste Magazine is on it's last legs and will launch a "Save Paste" campaign later today.
UK moms reportedly have their panties all in a bunch because of an over-the-counter morning after pill*, Levonelle One Step, that positions itself as "The One."
See ad here. It kinda reminded us of the French AIDS ones except less raunchy -- although there were a few Kodak moments, like when the condom splits over the heads of the sleeping couple, and grinning sperm fly out like a harmless school of fish.
The tagline is simply "Levonelle One Step. The One" -- which some huffy parents argue "trivialises a very important issue" (pregnancy).
As soda ads go, this one's pretty interesting. At least in terms of the special effects. Though we're not really sure what a city turned into a pile of junk says about our culture. Seriously. Are we to believe a sip of Pepsi makes it possible for a person to overcome all of life's insurmountable odds? Oh, wait. No. It's not that deep. All Pepsi does is create the delusion you're a rock star. Yea, that's it.
And yea, we know there's a "don't let life's meaningless crap get you down" message in there somewhere. CLM BBDO created.
If ever there were a commercial which made us not want to be associated in any way with the product being advertised, it would be this Clemenger BBDO-created commercial for Campbell's Chunky Fully Loaded soup.
Seriously. It's like a bunch of Darwin Award winners crossed with Evil Knievel wannabes in search of McGuyver.
Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."
If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.
Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins.
Provided your definition of "happy" is yellow and zesty.
With help from Euro RSCG/NY, French's -- which is apparently over a hundred years old -- kicks off its latest campaign with "Happy Starts Here" -- a tribute to how each bottle of French's now comes with 40% MORE FREE!.
As David Gianatasio writes on AdFreak, faux-newscasts do, indeed, trivialize the profession but, as always, they do provide lazy creatives an easy out when there's no energy left to come up with anything new. In this "What Happen Here, Stays Here" Las Vegas commercial, we are told by Candace Newman "the water's nice but no one's getting in" and "these cabanas are yet another troubling sign of the times."
Sadly, it's all very true. Las Vegas is hurting in a big way. But rather than sending an entire town to the city as part of a crazy marketing stunt (oh wait, they did that already), they are embracing economic reality and having fun with it.
While we might be led to believe Mirage's Bare is bare, as Newman finishes her report, strips off her jacket and the camera pans left to a pool full of party people, it seems Las Vegas is doing just fine.
Air New Zealand promotes its no-hidden-fees policy with an ad where pilots, flight attendants and baggage jockeys sport nothing but paint in lieu of uniforms.
Maybe for morale's sake, CEO Rob Fyfe of Air New Zealand stars as one of the baggage lackeys/air traffic controllers. (He recently attested to being "absolutely flattered" after winning Hottest Businessman in a New Zealand BusinessDay poll.)