Yea. Give this a watch and let us know why the hell it looks like a bunch of kidnapped hipsters end up happily raving the thump of a DJ. Oh wait.
The tagline line informs, "Freedom to do what you want. We help that happen."
The other two videos are equally strange.
So yea, we get the campaign's message. And that was before we watched the Making Of video. But still.
Just in time to ride the hype, Crispin Porter + Bogusky launch this geektastic Burger King spot* with a Star Trek spin.
As if there weren't already enough to do with your "there's an app for that" iPhone. Now, we've got a bowling game courtesy of Malibu Rum. In two kooky (yes, we did say kooky) commercials, we are encouraged to get our game on.
A Rastafarian-esque announcer screams, "Malibu Bowling is now a downloadable game for your mobile phone!" But in these spots, a real game of bowling is played...with melons...that smash against walls. Hmm. Alcohol? Large round objects. Yes, that makes sense.
See the spots here and here.
If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars.
This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is).
- Stoned? Jack's yer man.
- Sears and Kmart go "My" way.
- Palm Pre to associate heavily with Facebook.
- MTLB: righting fast food wrongs, one tweet at a time.
- All you need to know about Twitter. Minus this crap.
- No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.)
- Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >
Well, it certainly isn't green but hey, some companies just have to tell it like it is. One such company is Consol Energy. In two new commercials, the company points out the fact coal, versus oil, provides most of America's energy needs. And when oil dries up, we shouldn't worry because coal will be there to save the day.
The first commercial claims half of our energy and 70 percent of our electricity doesn't come from oil, rather coal and natural gas. The second commercial touches on America's reliance upon foreign oil but, again, claims there won't be a problem when oil runs out because Consol Energy will be there with truckloads of coal and pipelines full of natural gas.
The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.
We like the approach; it's neither pushy nor garishly patriotic. It's gentle.
See "Signs," our favourite; more at supportyourvet.org.
In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet.
"Need the stunt groom -- now!"
All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy.
Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.)
"Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing.
We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward.
- Current.tv's TwitteRFP goes to...
- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)
- McDonald's does YouTube/McCafe thing.
- For those that tweet from the toilet.
- Sears still sucks, but it's trying not to.
- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."