In the movie Bulworth, Warren Beatty said, "If we all fucked each other we'd eventually end up the same color." That statement was meant to imply racial tension is caused by the differences among the people of the world and it could all be solved if we all just hopped in the sack with each other.
If you applied that logic to the world of finance, you might end up with this commercial from German finance company Bontrust in which German pianist Clara Schumann, the face of the 100 DM hops into the sack with America's Abe Lincoln for some stimulating economic activity which results in what would appear to be profitable co-mingling.
But Abe isn't the one one who gets in on the action.
Sainsbury's takes responsibility for every awesome thing that's ever happened to us in its latest ad, "140," a tribute to how long it's been around.
An example of its modest achievements include:
- Making good food affordable to all
- Hiring women before the men were ready
- Incorporating green thinking into packaging
- Making reusable bags sexy
Don't get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO.
Sainsbury's '140 ad' by Abbott Mead Vickers BBDO
Remember Coke Happiness Factory? Of course you do; all kinds of weird things happening inside a Coke machine. If you liked Happiness Factory and the Eepy Bird Diet Coke/Mentos thing, you'll love this new Organ Player commercial which kinda mashes together the two aforementioned efforts into a musical extravaganza complete with adorable/scary furry things. And a hot chick if you look quickly.
The commercial was created by Mother London, directed by Douglas Wilson and produced by Blink.
Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention.
Ultimately, the fizzy water wins.
Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead.
Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery.
It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.)
What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?)
The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.
OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, feebly funny campaign that'll appeal to wilting Lifetime TV lovers.
Yea. Give this a watch and let us know why the hell it looks like a bunch of kidnapped hipsters end up happily raving the thump of a DJ. Oh wait.
The tagline line informs, "Freedom to do what you want. We help that happen."
The other two videos are equally strange.
So yea, we get the campaign's message. And that was before we watched the Making Of video. But still.
Just in time to ride the hype, Crispin Porter + Bogusky launch this geektastic Burger King spot* with a Star Trek spin.
As if there weren't already enough to do with your "there's an app for that" iPhone. Now, we've got a bowling game courtesy of Malibu Rum. In two kooky (yes, we did say kooky) commercials, we are encouraged to get our game on.
A Rastafarian-esque announcer screams, "Malibu Bowling is now a downloadable game for your mobile phone!" But in these spots, a real game of bowling is played...with melons...that smash against walls. Hmm. Alcohol? Large round objects. Yes, that makes sense.
See the spots here and here.
If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars.
This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is).